Experience

Ellington Digital

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Officer

  • Feb 2014 - Present

  As the Digital Marketing Officer at Ellington Digital, I'm lighting up the digital space with creative and targeted marketing strategies. I'm focused on boosting our online presence and customer engagement while driving digital sales. I'm spearheading SEO and SEM campaigns to enhance our online visibility, crafting engaging content for all our platforms, and keeping our audience connected through our social media channels. Behind the scenes, I'm always analyzing data to optimize our campaigns, working closely with our web team to improve user experience, and ensuring our brand identity shines consistently across all digital communications. In a nutshell, I'm making sure Ellington Digital stays at the top of its digital game, evolving with trends, and hitting our KPIs. - Formulate and execute impactful digital marketing strategies to promote the company's offerings - Manage SEO and SEM initiatives to boost online visibility and drive website traffic - Develop engaging content for the website, blog, and social media platforms - Administer social media accounts with the goal of audience growth, follower engagement, and online reputation enhancement - Plan and execute email marketing campaigns to engage customers and drive conversions - Analyze performance metrics to measure the effectiveness of digital campaigns and make data-driven decisions - Collaborate with web developers and designers to enhance the website's user experience and optimize for conversions - Maintain strong online customer relationships and provide effective digital customer service - Handle online advertising campaigns across platforms such as Google Ads and social media channels - Ensure consistency of brand identity and messaging across all digital communications - Stay updated with the latest digital marketing trends and adapt strategies accordingly Show less