Charlene Fan
Branding & Advertising Manager (HOD) at Behn Meyer Group- Claim this Profile
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Bio
Credentials
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Effective Sales Leadership In The New Normal
PKMH Training Resource GroupJul, 2022- Oct, 2024 -
CMI Level 7 Strategic Management and Leadership
Chartered Management InstituteJun, 2021- Oct, 2024 -
Social Media Marketing
P2P Training HubMar, 2019- Oct, 2024 -
Microsoft Excel 2013 - Advance
Iconic Training SolutionsAug, 2018- Oct, 2024 -
English For Business Writing And Communication
i Globaltech Resources Sdn BhdMar, 2018- Oct, 2024 -
Mastering Google Adwords Bootcamp
Malaysia Export Academy Sdn BhdJun, 2017- Oct, 2024
Experience
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Behn Meyer Group
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Germany
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Chemical Manufacturing
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100 - 200 Employee
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Branding & Advertising Manager (HOD)
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Oct 2021 - Present
✓ Launched the first mobile crop doctor app “bm AgriCare” in Malaysia & Vietnam. ✓ Developed local omni-channel optimization with app. ✓ Created and launched the Loyalty Rewards System to benefit the end user. ✓ Planned bm AgriCare’s overall Marcom strategy: Acquire new users & deepen user engagement. ✓ Successfully maintain up to 2500+ active users in app every month. ✓ Launched the anti-counterfeit system to against fake products in the market. ✓ Responsible for Google Ads, Facebook Ads, and Social media management. ✓ Expert in Google Analysis, Firebase and Data analysis tools ✓ Worked closely with cross-functional counterparts to ensure cohesion and scalability for advertising messaging, campaigns and product launches. ✓ Spearheaded the move towards marketing campaigns, exhibitions, events and roadshows. ✓ Creative & brand management. Show less
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