Charlene Barber

Sales Director at Jim Marsh Chrysler Jeep
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Contact Information
us****@****om
(386) 825-5501
Location
Las Vegas, Nevada, United States, US
Languages
  • English -
  • Arabic -

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Tee Lim

Charlene is very detailed-oriented. Profit driven for any company she works for. Takes on and follows thru any project till accomplished. Phenomenal customer satisfaction and customer retention skills. True professional in the automotive industry. Highly recommended

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Experience

    • United States
    • Computer Networking Products
    • 1 - 100 Employee
    • Sales Director
      • May 2018 - Present
    • United States
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Internet Director
      • Jan 2018 - May 2018
    • United States
    • Retail
    • 1 - 100 Employee
    • Internet Director
      • Dec 2016 - Jan 2018

      Modified existing Internet sales/ BDC department including personnel, website, lead sources, CRM structure, social media presence, etc. ● Achieved 110% of department’s objective within the first month as Internet Sales Manager. ● Maintain accurate on-line inventory including creating and updating all vehicle comments, dealership descriptions, "calls to action" and vehicle description data. ● Manage online reputation and social media. ● Certified Reynolds and Reynolds Customer Management Solution ● Maintain quality control/satisfaction records, constantly seeking new ways to improve in sales. ● Significantly increasing percentage of internet sourced sales from 3% up to 15.8% ● Establishing excellent track record for closing deals for the entire sales floor, while training and mentoring to the sales associates. ● Increasing productivity, employee performance, and employee retention through strong leadership, effective planning of work, solid management techniques, as well as promoting employee morale and commitment. ● Knowledge of products offered by the dealership in order to meet customer needs and grow business. ● Desking, properly structuring and submitting deals to financial institutions for the Internet Sales team as well as backup for the entire sales staff. ● Constantly reviewing any changes of interest rates, programs and special offers from all lenders. ● Restructuring of the CSI Delivery department, to create efficiency in vehicle deliveries, follow up, maintaining above average CSI scores, etc. Show less

    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Director of Sales and Operations
      • Apr 2012 - Dec 2016

      Structured the foundation of jim Marsh Kia's Internet Sales team. Maintained a 70% show ratio and 40% closing ratio of digital leads. Earned outstanding recognition for generating 70% of the dealerships traffic through digital while maintain low overhead digital marketing costs as well as increasing total vehicle volume growth, year over year for 2012 through 2016. Maintained a 5 start CSI rating on all our internet customers. Planned and implemented strategies to market products and services to potential clients. Maintained and built a base of qualified prospects through consistent sales activities to include phone calls, targeted marketing, and visits. Oversaw entire sales staff, providing post-sales and support to ensure client satisfaction. Developed and maintained communications with Kia personnel, Digital Marketers, and company partners. Initiated and supported new product launches and worked cross functionally to execute initiatives. Developed and maintained thorough knowledge of the industry including finance program changes and updates, as well as new digital trends and issues. Thoroughly understand dealer's primary business goals as well as overall retail knowledge of day to day dealership operations. Provided coaching and training to entire dealership staff to improve performance of Kia's products and services. Provide feedback pertaining to product performance and sales. Coordinated supply of new vehicles and forecasted new vehicle inventory needs. Oversaw all aspects of digital advertising, sales promotions, staffing needs, lease promotions and compensation plans. Examined gross and operating profits as well as expenses for new car department. Completed sales and financing reports using Reynolds and Reynolds applications. Set monthly sales goal for the Internet Sales team and mentored associates on obtaining personal sales goals. Assisted the sales staff in desking, negotiating and closing deals. Show less

    • Advertising Services
    • 1 - 100 Employee
    • COO
      • Oct 2009 - Apr 2012
    • Business Development Director
      • Jan 2008 - Sep 2009
    • BDC Manager
      • Mar 2004 - Jan 2009

Education

  • cimarron memorial high school
    1994 - 1998
  • University of Nevada-Las Vegas

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