Charlene Westfall

Account Manager at Michael Malul London
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • Sign Languages Limited working proficiency

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Account Manager
      • Mar 2023 - Present

    • Sales and Brand Manager
      • Oct 2021 - Mar 2023

      Managed sales team’s schedule, appointments, sales goals, and inventoryAssisted with merchandising/buying stock at Melange de Blanc Bridal Market in Palm BeachCreated custom gowns for brides while facilitating communication between the client and designer Provided a luxury customer service experience to bridal parties and assisted with all aspects of the dress purchase Exceeded monthly sales goal expectations by selling over $40,000 of merchandise per month Managed company TikTok with over 30k followers and created weekly content. Managed Off White sister boutique Instagram account. Show less

    • Social Media Assistant & Bridal Consultant
      • May 2021 - Mar 2023

      Social media and TikTok content creator and coordinator.Bridal sales consultant.

  • Shop CHAL
    • Columbus, Ohio Metropolitan Area
    • Co-Owner
      • Jun 2020 - Oct 2021

      Hair accessories label founded by Charlene Westfall and Alyssa Rayburn Created online boutique through Etsy and Instagram, selling handmade sewn hair accessories Sold $500 in product in 2 weeks timeframe and donated 100% of first 25 order proceeds to NAACP Columbus Managed inventory, budget, and customer/order data Instagram: @shop_chal Etsy: https://www.etsy.com/shop/ShopCHAL Available for pop-up shops and collaborations! Hair accessories label founded by Charlene Westfall and Alyssa Rayburn Created online boutique through Etsy and Instagram, selling handmade sewn hair accessories Sold $500 in product in 2 weeks timeframe and donated 100% of first 25 order proceeds to NAACP Columbus Managed inventory, budget, and customer/order data Instagram: @shop_chal Etsy: https://www.etsy.com/shop/ShopCHAL Available for pop-up shops and collaborations!

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Fashion Stylist
      • Sep 2020 - May 2021

      Digitally styled 60 clients per week by providing a personalized wardrobe service Established relationships with clients by writing individual notes after every styling session, and using Stitch Fix’s blend of creativity and AI company software to choose clothing Offered an inside perspective to the merchandising team by reporting inventory and client feedback daily Digitally styled 60 clients per week by providing a personalized wardrobe service Established relationships with clients by writing individual notes after every styling session, and using Stitch Fix’s blend of creativity and AI company software to choose clothing Offered an inside perspective to the merchandising team by reporting inventory and client feedback daily

    • United States
    • Retail
    • 700 & Above Employee
    • Bridal Stylist
      • Jun 2020 - May 2021

      Provided a high-end gown shopping experience to brides/bridal party Practiced valuable sales techniques and earned commission Provided a high-end gown shopping experience to brides/bridal party Practiced valuable sales techniques and earned commission

    • United States
    • Retail
    • 1 - 100 Employee
    • Public Relations Coordinator
      • Jun 2020 - Mar 2021

      Assisted with gifting product, ordering, and shipping logistics to influencers, salons, and ambassadors Recruited vendors and brands to sell their products on Profashion website through a drop-ship model Tracked social media and sale metrics and monitored social media trends Worked with CEO on hair/product education, gifting campaigns, and ambassador events Assisted with gifting product, ordering, and shipping logistics to influencers, salons, and ambassadors Recruited vendors and brands to sell their products on Profashion website through a drop-ship model Tracked social media and sale metrics and monitored social media trends Worked with CEO on hair/product education, gifting campaigns, and ambassador events

    • United States
    • Design Services
    • 1 - 100 Employee
    • Design Assistant
      • Aug 2020 - Dec 2020

      Participate in buying meetings with prestigious department stores and organize recaps Use Adobe Illustrator and Photoshop to assist in designing products and making tech packs Research seasonal accessory trends and create forecasting summaries Participate in buying meetings with prestigious department stores and organize recaps Use Adobe Illustrator and Photoshop to assist in designing products and making tech packs Research seasonal accessory trends and create forecasting summaries

    • United States
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Campus Ambassador
      • Aug 2019 - Aug 2020

    • Merchandising Intern
      • May 2019 - Aug 2019

      Proposed a jewelry collection launch that outlined merchandising strategy from concept to customer, including assortment architecture, buy quantification, and ideal channel distribution; presented to senior leadership Initiated and presented opportunities for future collaborations for Kendra Scott Completed competitive shopping analysis and customer demographic research Partnered with cross-functional teams to learn about business as a whole Spearheaded content creation and decor for company culture event Show less

    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Fashion Model
      • Sep 2018 - Aug 2020

      Sept 2018: Cosmopolitan NYFW: Caitlyn Kent Designs Sept 2019: HiTechMODA: Jovani, Laylah Rose Couture Feb 2020: HiTechMODA: Jovani, Portia & Scarlett, and WOKE Creations Interviewed on Red Carpet, featured on news station, photographed by Getty Images, and networked with dozens of industry professionals, directors, and designers Signed model with Heyman Talent Agency Sept 2018: Cosmopolitan NYFW: Caitlyn Kent Designs Sept 2019: HiTechMODA: Jovani, Laylah Rose Couture Feb 2020: HiTechMODA: Jovani, Portia & Scarlett, and WOKE Creations Interviewed on Red Carpet, featured on news station, photographed by Getty Images, and networked with dozens of industry professionals, directors, and designers Signed model with Heyman Talent Agency

  • CollegeFashionista
    • Columbus, Ohio Area
    • Style Guru
      • Sep 2017 - May 2020

  • Fashion Production Association
    • The Ohio State University
    • Designer
      • Aug 2017 - May 2020

      Chair Position: Model Coordinator Scouted a diverse group of models for runway show and maintained strong communication with them throughout preparation season Ran rehearsals and choreographed stage pattern for 100 models Created a collection of adaptive clothing for models with disabilities, featured in a runway show with 800 attendees Followed design process for 7 total garments including hand sketching, photoshop rendering, sewing, fitting, and embellishing Chair Position: Model Coordinator Scouted a diverse group of models for runway show and maintained strong communication with them throughout preparation season Ran rehearsals and choreographed stage pattern for 100 models Created a collection of adaptive clothing for models with disabilities, featured in a runway show with 800 attendees Followed design process for 7 total garments including hand sketching, photoshop rendering, sewing, fitting, and embellishing

    • United States
    • Retail
    • 700 & Above Employee
    • PINK Campus Team
      • Jan 2017 - May 2020

      Promoted on social media for every Ohio State PINK event including story takeovers Planned 2-3 events per semester as a team Led monthly on-campus activities, including one that attracted over 50 attendees Promoted on social media for every Ohio State PINK event including story takeovers Planned 2-3 events per semester as a team Led monthly on-campus activities, including one that attracted over 50 attendees

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Seasonal Sales Associate
      • Dec 2019 - Feb 2020

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Campus Influencer
      • Aug 2018 - Oct 2019

      Worked with brands like David’s Bridal and Maybelline Accountable for social media posts to communicate rebranding of company and observing post engagement Organized and directed three events both on-campus and in store with over 1,000 student attendees Worked with brands like David’s Bridal and Maybelline Accountable for social media posts to communicate rebranding of company and observing post engagement Organized and directed three events both on-campus and in store with over 1,000 student attendees

    • United States
    • Restaurants
    • 1 - 100 Employee
    • Hostess
      • Nov 2014 - Dec 2018

    • United States
    • Internet Publishing
    • 400 - 500 Employee
    • Brand Ambassador
      • Sep 2017 - Feb 2018

      Bumble BFF Local (Columbus) Ambassador Event hostess to advertise Bumble BFF app to Columbus residents Accountable for social media communications for networking, recruitment, and advertising Responsible for logistics of two events per month Bumble BFF Local (Columbus) Ambassador Event hostess to advertise Bumble BFF app to Columbus residents Accountable for social media communications for networking, recruitment, and advertising Responsible for logistics of two events per month

  • Camp Globo
    • Northeast Ohio
    • Spanish Instructor
      • Jun 2013 - Aug 2016

      Taught an interactive summer and after-school Spanish immersion program for elementary school children in multiple locations in Northeast Ohio Taught an interactive summer and after-school Spanish immersion program for elementary school children in multiple locations in Northeast Ohio

  • Matina's Bridal
    • Beachwood, Ohio
    • Intern
      • Apr 2016 - May 2016

      Internship at bridal boutique as a sales consultant for wedding gowns in Cleveland, Ohio Responsible for managing visual design of boutique Learned to cater to bride’s precise needs Internship at bridal boutique as a sales consultant for wedding gowns in Cleveland, Ohio Responsible for managing visual design of boutique Learned to cater to bride’s precise needs

Education

  • The Ohio State University
    Bachelor of Science (B.S.), Fashion and Retail Studies
    2016 - 2020
  • Aurora High School
    2012 - 2016

Community

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