Charlee Nolan
Director of Communications at Norton Museum of Art- Claim this Profile
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Topline Score
Bio
Susan Johnson
If you need something done - CALL CHARLEE! No matter what time of day (or night) if I had a sales proposal and needed help, she was my go-to person. Even if she didn't have time, she would make time or set a realistic expectation to return the product. In sales, the timelines are often set by the potential customer and Charlee understood that time kills all deals. If she wasn't available for support, she would rally her team to meet a deadline. Charlee understands the sales cycle and knows how to market to the need of the customer. Through her efforts, we were able to create potential solutions and close business. Her eye for design work on proposals created a seamless flow of information that was easy for the customer to follow. Lastly, Charlee has the best attitude, and it was a privilege to work with her at Cross Country Healthcare. It's unfortunate that the changes and restructuring of the sales and marketing team impacted her role. I would love to work with her again.
Stacy Fields
My relationship with Charlee began as a mentorship through Cox Enterprises, she as a Marketing super star and me as a Sales executive but developed into so much more over time. While I was assigned as Charlee’s mentor, I am certain I learned as much from her in return. Charlee and I spent many sessions strategizing about, although often lumped together as ‘Sales & Marketing’, the disconnects between the two departments and how we could make a difference to improve functionality and increase productivity drawing on our experience and expertise. Charlee’s drive to succeed is rivaled only by her passion for life and it shows in everything she does! Three words that immediately come to mind when I think of Charlee: integrity, compassion, strategic. I am grateful to have a continued relationship with such a strong, intuitive female colleague and collaborator and am certain anyone who is fortunate enough to interact with her on a professional level would say the same!
Susan Johnson
If you need something done - CALL CHARLEE! No matter what time of day (or night) if I had a sales proposal and needed help, she was my go-to person. Even if she didn't have time, she would make time or set a realistic expectation to return the product. In sales, the timelines are often set by the potential customer and Charlee understood that time kills all deals. If she wasn't available for support, she would rally her team to meet a deadline. Charlee understands the sales cycle and knows how to market to the need of the customer. Through her efforts, we were able to create potential solutions and close business. Her eye for design work on proposals created a seamless flow of information that was easy for the customer to follow. Lastly, Charlee has the best attitude, and it was a privilege to work with her at Cross Country Healthcare. It's unfortunate that the changes and restructuring of the sales and marketing team impacted her role. I would love to work with her again.
Stacy Fields
My relationship with Charlee began as a mentorship through Cox Enterprises, she as a Marketing super star and me as a Sales executive but developed into so much more over time. While I was assigned as Charlee’s mentor, I am certain I learned as much from her in return. Charlee and I spent many sessions strategizing about, although often lumped together as ‘Sales & Marketing’, the disconnects between the two departments and how we could make a difference to improve functionality and increase productivity drawing on our experience and expertise. Charlee’s drive to succeed is rivaled only by her passion for life and it shows in everything she does! Three words that immediately come to mind when I think of Charlee: integrity, compassion, strategic. I am grateful to have a continued relationship with such a strong, intuitive female colleague and collaborator and am certain anyone who is fortunate enough to interact with her on a professional level would say the same!
Susan Johnson
If you need something done - CALL CHARLEE! No matter what time of day (or night) if I had a sales proposal and needed help, she was my go-to person. Even if she didn't have time, she would make time or set a realistic expectation to return the product. In sales, the timelines are often set by the potential customer and Charlee understood that time kills all deals. If she wasn't available for support, she would rally her team to meet a deadline. Charlee understands the sales cycle and knows how to market to the need of the customer. Through her efforts, we were able to create potential solutions and close business. Her eye for design work on proposals created a seamless flow of information that was easy for the customer to follow. Lastly, Charlee has the best attitude, and it was a privilege to work with her at Cross Country Healthcare. It's unfortunate that the changes and restructuring of the sales and marketing team impacted her role. I would love to work with her again.
Stacy Fields
My relationship with Charlee began as a mentorship through Cox Enterprises, she as a Marketing super star and me as a Sales executive but developed into so much more over time. While I was assigned as Charlee’s mentor, I am certain I learned as much from her in return. Charlee and I spent many sessions strategizing about, although often lumped together as ‘Sales & Marketing’, the disconnects between the two departments and how we could make a difference to improve functionality and increase productivity drawing on our experience and expertise. Charlee’s drive to succeed is rivaled only by her passion for life and it shows in everything she does! Three words that immediately come to mind when I think of Charlee: integrity, compassion, strategic. I am grateful to have a continued relationship with such a strong, intuitive female colleague and collaborator and am certain anyone who is fortunate enough to interact with her on a professional level would say the same!
Susan Johnson
If you need something done - CALL CHARLEE! No matter what time of day (or night) if I had a sales proposal and needed help, she was my go-to person. Even if she didn't have time, she would make time or set a realistic expectation to return the product. In sales, the timelines are often set by the potential customer and Charlee understood that time kills all deals. If she wasn't available for support, she would rally her team to meet a deadline. Charlee understands the sales cycle and knows how to market to the need of the customer. Through her efforts, we were able to create potential solutions and close business. Her eye for design work on proposals created a seamless flow of information that was easy for the customer to follow. Lastly, Charlee has the best attitude, and it was a privilege to work with her at Cross Country Healthcare. It's unfortunate that the changes and restructuring of the sales and marketing team impacted her role. I would love to work with her again.
Stacy Fields
My relationship with Charlee began as a mentorship through Cox Enterprises, she as a Marketing super star and me as a Sales executive but developed into so much more over time. While I was assigned as Charlee’s mentor, I am certain I learned as much from her in return. Charlee and I spent many sessions strategizing about, although often lumped together as ‘Sales & Marketing’, the disconnects between the two departments and how we could make a difference to improve functionality and increase productivity drawing on our experience and expertise. Charlee’s drive to succeed is rivaled only by her passion for life and it shows in everything she does! Three words that immediately come to mind when I think of Charlee: integrity, compassion, strategic. I am grateful to have a continued relationship with such a strong, intuitive female colleague and collaborator and am certain anyone who is fortunate enough to interact with her on a professional level would say the same!
Credentials
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Value Proposition Development
MECLABSJun, 2015- Nov, 2024 -
Hubspot Academy Inbound Marketing
HubSpot AcademyJan, 2021- Nov, 2024 -
Email Marketing
HubSpot AcademyDec, 2020- Nov, 2024 -
HubSpot Social Media Marketing
HubSpot AcademyDec, 2020- Nov, 2024 -
Brainstorming Facilitator
The Center for Sales Strategy -
Cox Media Group Leadership Program
Cox Media Group -
Cox Media Group Mentor / Mentee
Cox Media Group -
Leadership Palm Beach County, Class of 2017
Leadership Palm Beach County -
Talent Focused Management
The Center for Sales Strategy
Experience
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Norton Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Director of Communications
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Jul 2023 - Present
My role lives at the intersection of Marketing, Communications, Public Relations, and Advertising. My work is to leverage the strength of each to lead the External Affairs strategy of the Norton Museum of Art. My role lives at the intersection of Marketing, Communications, Public Relations, and Advertising. My work is to leverage the strength of each to lead the External Affairs strategy of the Norton Museum of Art.
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Cross Country Healthcare
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United States
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Staffing and Recruiting
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700 & Above Employee
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Marketing & Presentations Director
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Jan 2022 - Jan 2023
Strategic brand liaison between Marketing, Creative Services, and Sales, leading and managing end-to-end brand marketing campaigns and sales presentations that are driving the business toward its $3B revenue goal * Supported $500M+ of new revenue pipeline; $150M closed; worked with Sales Leadership to develop winning sales presentations and talk tracks * Led the development of a new on-demand Presentation library: rebranded all decks and individual slides, refreshing messaging and… Show more Strategic brand liaison between Marketing, Creative Services, and Sales, leading and managing end-to-end brand marketing campaigns and sales presentations that are driving the business toward its $3B revenue goal * Supported $500M+ of new revenue pipeline; $150M closed; worked with Sales Leadership to develop winning sales presentations and talk tracks * Led the development of a new on-demand Presentation library: rebranded all decks and individual slides, refreshing messaging and increasing volume of slides by 175% * Managed two outside creative agencies to support quick-turn projects and unanticipated volume spikes * Led the marketing strategy for 2 back-to-back labor disruptions; new revenue of $10M+ * Partnered with cross-functional teams and organizational stakeholders to develop marketing strategies that support key business initiatives Show less Strategic brand liaison between Marketing, Creative Services, and Sales, leading and managing end-to-end brand marketing campaigns and sales presentations that are driving the business toward its $3B revenue goal * Supported $500M+ of new revenue pipeline; $150M closed; worked with Sales Leadership to develop winning sales presentations and talk tracks * Led the development of a new on-demand Presentation library: rebranded all decks and individual slides, refreshing messaging and… Show more Strategic brand liaison between Marketing, Creative Services, and Sales, leading and managing end-to-end brand marketing campaigns and sales presentations that are driving the business toward its $3B revenue goal * Supported $500M+ of new revenue pipeline; $150M closed; worked with Sales Leadership to develop winning sales presentations and talk tracks * Led the development of a new on-demand Presentation library: rebranded all decks and individual slides, refreshing messaging and increasing volume of slides by 175% * Managed two outside creative agencies to support quick-turn projects and unanticipated volume spikes * Led the marketing strategy for 2 back-to-back labor disruptions; new revenue of $10M+ * Partnered with cross-functional teams and organizational stakeholders to develop marketing strategies that support key business initiatives Show less
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Lexitas
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United States
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Legal Services
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300 - 400 Employee
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Marketing Communications Director
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Jan 2021 - Jan 2022
Marketing hire #1 of a high-growth mature start-up as they prepared for acquisition. I used my extensive knowledge of enterprise-level SOPs and best practices to help Senior Leadership and Human Resources with brand and marketing strategy, internal and external communications, and creating a resilient employee culture that was poised for transition and continued growth. * Secured priceless earned media - front cover of Sunday Palm Beach Post on founder Christine Phipps * Collaborated… Show more Marketing hire #1 of a high-growth mature start-up as they prepared for acquisition. I used my extensive knowledge of enterprise-level SOPs and best practices to help Senior Leadership and Human Resources with brand and marketing strategy, internal and external communications, and creating a resilient employee culture that was poised for transition and continued growth. * Secured priceless earned media - front cover of Sunday Palm Beach Post on founder Christine Phipps * Collaborated with and supported HR on Internal Communications and Employee Engagement * Completed an extensive brand audit of existing collateral and directed the creation of new templates for consistency, efficiency, and a modern brand aesthetic * Created a marketing and content strategy designed to scale with the company as it grew * Rebranded 4 social channels, increased follower counts and created a content calendar that leveraged both evergreen and timely content * Collaborated with and supported Sales Enablement Show less Marketing hire #1 of a high-growth mature start-up as they prepared for acquisition. I used my extensive knowledge of enterprise-level SOPs and best practices to help Senior Leadership and Human Resources with brand and marketing strategy, internal and external communications, and creating a resilient employee culture that was poised for transition and continued growth. * Secured priceless earned media - front cover of Sunday Palm Beach Post on founder Christine Phipps * Collaborated… Show more Marketing hire #1 of a high-growth mature start-up as they prepared for acquisition. I used my extensive knowledge of enterprise-level SOPs and best practices to help Senior Leadership and Human Resources with brand and marketing strategy, internal and external communications, and creating a resilient employee culture that was poised for transition and continued growth. * Secured priceless earned media - front cover of Sunday Palm Beach Post on founder Christine Phipps * Collaborated with and supported HR on Internal Communications and Employee Engagement * Completed an extensive brand audit of existing collateral and directed the creation of new templates for consistency, efficiency, and a modern brand aesthetic * Created a marketing and content strategy designed to scale with the company as it grew * Rebranded 4 social channels, increased follower counts and created a content calendar that leveraged both evergreen and timely content * Collaborated with and supported Sales Enablement Show less
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The Palm Beach Post
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Newspaper Publishing
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200 - 300 Employee
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Senior Marketing Manager
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Oct 2014 - Jan 2019
Progressively promoted four times over 13 years, member of the Senior Leadership Team, division lead on the migration to a paid digital model and was instrumental in driving new subscription revenue through use of data, targeted media buys and digital display. Results and Success • Collaborated with cross-functional / remote teams and leadership across the four Cox newspaper brands in a successful media rebrand and marketing campaign launch • Hired new talent when marketing team… Show more Progressively promoted four times over 13 years, member of the Senior Leadership Team, division lead on the migration to a paid digital model and was instrumental in driving new subscription revenue through use of data, targeted media buys and digital display. Results and Success • Collaborated with cross-functional / remote teams and leadership across the four Cox newspaper brands in a successful media rebrand and marketing campaign launch • Hired new talent when marketing team expanded to include audience engagement • Restructured media program, moving business from corporate location to a local, boutique vendor, resulting in a 49% increase of market penetration, enhanced brand perception and 15% year over year increased subscription sales, all while lowering media spend by 10% • Increased scope of marketing plan by 25%, showcasing digital-only content via social media and retargeting Core Duties: • Led creative and strategic consumer marketing and branding of The Palm Beach Post’s suite of print and digital products, focusing on reader engagement, retention, and acquisition • Led execution of marketing campaigns and projects across all marketing channels including traditional and new media : broadcast, digital, internal communications, print, outdoor, social media • Planned and executed on a two 2 million dollar media budget, managing all external vendor relationships and campaign planning • Directed the work of the community relations and event planning team, leveraging relationships with non-profits for customer acquisition, brand exposure, and community good will • Hired and mentored on site local and remote staff, including talent development and annual performance evaluations
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Senior Marketing Manager - B2C
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May 2012 - Oct 2014
• Led consumer marketing campaigns of The Palm Beach Post • Strengthened brand consistency through frequency campaigns and marketing communications and promotions, while leveraging in-house content for optimized reader engagement, retention, and acquisition • Initiated new no-cost trade relationships and partnerships with local media and community organizations to maintain and increase brand awareness, while creating new selling avenues for Audience and Sales
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Marketing Manager - Creative Team Leader
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Apr 2011 - May 2012
• Managed a team of design and copy professionals • Oversaw consumer, internal and external client campaigns from concept to execution • Supported account executives, sales and revenue generation with collateral, presentations, creative, and data
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Senior Copywriter, Project Manager, Brainstorming Facilitator
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2006 - Apr 2011
Wrote copy for broadcast, online, print, direct mail; created current brand tagline: Real News Starts Here; facilitated client brainstorming sessions, utilizing structured, proven ideation process to retain/grow existing accounts and gain new incremental revenue
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Education
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Florida Atlantic University
BA, Communications
Community
