Experience

Christ Journey Church

• Coral Gables, FL

• Director Of Marketing & Communications

  • Jul 2019 - Present



Digital Marketing

• Miami/Fort Lauderdale Area

• Digital Marketing Consultant

  • Aug 2011 - Present

  Create online advertising campaigns, websites, and videos for various industries. Strategize and execute ad campaigns on Google, Facebook, Instagram, LinkedIn and any digital platform. Provide event promotion, copywriting, web strategy, and project management. Create online advertising campaigns, websites, and videos for various industries. Strategize and execute ad campaigns on Google, Facebook, Instagram, LinkedIn and any digital platform. Provide event promotion, copywriting, web strategy, and project management.



Miami Ad School

• Miami/Fort Lauderdale Area

• Social Media Professor

  • Oct 2018 - May 2020

  Professor at Miami Ad School, teaching Masters and Bachelors courses in Social Media, where students prepare a 360° social media strategy and design the creative to support it. Professor at Miami Ad School, teaching Masters and Bachelors courses in Social Media, where students prepare a 360° social media strategy and design the creative to support it.



TUUCI

• Miami, Florida

• Digital Marketing Manager

  • Mar 2018 - Jul 2019

  Oversee all digital marketing activities and reporting for the industry leader in luxury shade equipment. Manage and provide direction to various partner agencies. Plan and execute year-long cross-channel digital media strategy and craft all email marketing and display advertising in-house. Secured 4x increased digital investment YoY through solid performance of campaigns and lead generation. Oversee all digital marketing activities and reporting for the industry leader in luxury shade equipment. Manage and provide direction to various partner agencies. Plan and execute year-long cross-channel digital media strategy and craft all email marketing and display advertising in-house. Secured 4x increased digital investment YoY through solid performance of campaigns and lead generation.



Christ Journey Church

• Coral Gables, Florida

• Online Ministry

  • 2016 - 2018

  Manage Non-Profit Google AdWords Grant. Optimize ad copy, bids, keywords, targeting, and more to achieve consistent improvements on CTRs and conversions within the same budget. Manage Non-Profit Google AdWords Grant. Optimize ad copy, bids, keywords, targeting, and more to achieve consistent improvements on CTRs and conversions within the same budget.



Zimmerman Advertising

• Miami/Fort Lauderdale Area

• Social Marketing Specialist

  • 2014 - 2016

  Duties included paid media advertising & reporting, building Facebook ads, Twitter ads & Instagram ads, social listening, competitive analysis, new business social media audits, training new team members, community management, weekly & monthly reports, and crafting strategies and processes. Clients: Zimmerman Adv (corporate social media), Michaels Arts & Crafts, Lucky Brand, and Giraffas USA. Duties included paid media advertising & reporting, building Facebook ads, Twitter ads & Instagram ads, social listening, competitive analysis, new business social media audits, training new team members, community management, weekly & monthly reports, and crafting strategies and processes. Clients: Zimmerman Adv (corporate social media), Michaels Arts & Crafts, Lucky Brand, and Giraffas USA.



TEAM Enterprises

• Miami/Fort Lauderdale Area

• Integrated Communications Coordinator

  • 2013 - 2014

  Managed social media networks, blog, and internal communications. Successfully executed 25th anniversary rebrand/PR campaign involving ad placements, advertorial content, messaging, and championing the changes internally to employees. Managed social media networks, blog, and internal communications. Successfully executed 25th anniversary rebrand/PR campaign involving ad placements, advertorial content, messaging, and championing the changes internally to employees.



Urban Ronin Stunt Team

• Miami/Fort Lauderdale Area

• Actor/Writer/Production Manager

  • Sep 2010 - Jul 2013

  Coordinated with conventions to arrange Urban Ronin's performances and appearances. Worked within Urban Ronin to produce shows on strict deadlines. Also performed and provided stunt fighting, directing and script writing. Coordinated with conventions to arrange Urban Ronin's performances and appearances. Worked within Urban Ronin to produce shows on strict deadlines. Also performed and provided stunt fighting, directing and script writing.



Meditab Software, Inc.

• Marketing And Public Relations Assistant

  • Aug 2011 - Apr 2012

  Created email blasts, press releases, blog posts, sales collateral, and other materials. Coordinated events and managed budgets to achieve maximum success at low cost to the company. Contributed to business development and expanded corporate reach through attending trade shows, events, and social networking. Created email blasts, press releases, blog posts, sales collateral, and other materials. Coordinated events and managed budgets to achieve maximum success at low cost to the company. Contributed to business development and expanded corporate reach through attending trade shows, events, and social networking.