Experience

Capital B

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Audience Development Editor

  • Oct 2022 - Present

  -Works with audience leadership to set long and short-term strategy for the operation of Capital B's social media channels -Manages the execution of Capital B's social media strategy while ensuring an informative, engaging, and consistent presence on our platforms -Develops creative methods to build and engage audiences -Works with editors and reporters to craft outreach and engagement plans for published work, events, and other editorial products -Collaborates with newsroom and events team on social-native live journalism events, breaking news, and other original social content. -Occasionally writes and edits newsletters -Participates in newsletter strategy as it pertains to audience development and cultivation -Manages a team of audience and event producers Show less



The Wall Street Journal

• United States
• Newspaper Publishing
• 700 & Above Employee

• Reporter, Online Shopping

  • Oct 2019 - Oct 2022

  - Covers online shopping, including startups and secondhand marketplaces, and efforts by social media services to capture shopping dollars.

• Senior Platform Editor

  • Jul 2018 - Oct 2019

  Strategic Responsibilities:- Worked with the Off-Platform Editor to execute the day's social media promotion based on advancedplanning and early analysis from the Audience and Analytics team.- Tracked and optimize performance of high-priority media.- Regularly reviewed and optimized off-platform/social strategies with the OPE.- Worked with the OPE and Audience and Analytics Editor to innovate WSJ’s core social-media strategy.- Executed all duties associated with the implementation of WSJ’s core social media strategy.Leadership/Team Management:- Coordinate team schedule to balance social media shifts and work with assigned coverage areas.- Liaise between team members and their assigned coverage areas and the Audience and Analyticsteam when needed.- Collaborate with newsroom leaders and editors from other groups.- Create and maintain all documentation related to off-platform best practices and operational standards.- Work with each team member to ensure that their work is challenging and rewarding. Show less

• WSJ Trust Fellow

  • Apr 2019 - Jun 2019

  -Selected as the first fellow for the WSJ Trust Fellowship, a three-month, full-time assignment -Examined the Journal's coverage mission-Conducted audits of the Journal's coverage and sourcing-Investigated inefficiencies in various newsroom workflows-Worked with the standards team to review and update the Journal's stylebook-Wrote a comprehensive report detailing findings and offering recommendations

• Social Media Editor

  • Jul 2017 - Jul 2018

  - Joined a workflow pilot as an embedded social media editor, working with reporters and editors to develop social plans for corporate enterprise stories- Tracked story performance and worked with desk editors to identify and fix issues with under-performing articles- Provided feedback to inform the results of the pilot- Worked with the Audience team to provide social media coverage for live events- Joined the newly constituted Off-Platform team to assist in the development of an off-platform strategy, as well as daily tasks- Developed job descriptions for future hires Show less

• Mobile Editor

  • Oct 2015 - Jul 2017

  - Curated content for the main WSJ and What’s News apps, and Apple News- Produced daily U.S., Europe, and Asia editions of the WSJ iPad app- Edited headlines and summaries, and created mobile-specific containers for slideshows, videos and interactives- Worked with the graphics and photo departments to develop mobile-friendly visuals- Worked with the mobile development team to identify and plan improvements to internal tools- Improved iPad app workflow, bringing New York-based mobile editors off night shifts on five of our six publishing days, saving money in night compensation and overtime- Won the May 2017 mobile hackathon as a member of a team that created the Tap article format Show less

• Interactive News Writer

  • Jul 2012 - Oct 2015

  -Member of core news team managing the WSJ.com site.-Helps produce and update the Journal's website as part of a team of editors.-Responsible for publishing WSJ content to multiple platforms, include online and mobile.-Troubleshoots and optimizes online editorial processes.



Leaf Group

• Technology, Information and Internet
• 200 - 300 Employee

• Editor

  • May 2010 - Jul 2012

  -Uses Demand Media’s proprietary Title Mining algorithms and Keyword Analyzer to generate titles based on a variety of editorial and performance-based inputs -Extends the coverage of the Title Mining algorithm and tools by creating and shaping custom ontologies and rules, to benefit regular Studio activities and the Content Channels product -Researches broad range of subjects to create content requirements in niche verticals -Review and edit titles, assigning internal formats appropriate for article production -Makes assignments, manages writer inquiries, guides content and content creators through a standardized editorial process -Audits and Edits articles to ensure content meets quality standards and adheres to style guides -Makes content quality assessments, qualifies and rates writers, recommends content providers for specific projects, decides where to assign content -Helps acquire new writers and editors -Uses and interfaces extensively with content management system, online tools Show less