Charisse Klock
Media Solutions Manager at Goodway Group- Claim this Profile
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Bio
Jaime Jurenek
Charisse is a professional, positive, and motivating supervisor with a track record of project management and performance management success. The work she did at Goodway Group contributed greatly to the Campaign Operations department. She helped me grow as well. Any organization would be lucky to have her breadth of experience with digital media and employee development. I hope to work with her again one day!
Katie Fulinello
I have nothing but positive things to say about my experience working with Charisse. She is polished and professional in all her communications, and instills an incredible sense of voice in all her writing. She has a firm grasp on how to effectively communicate with others. Whether it was for internal communication purposes, or for any of the online communities she managed, her writing AND overall demeanor were always warm and approachable. She is both optimistic and enthusiastic about any task in front of her, and project management skills are superb. Anything on her plate will be done on time, with attention to detail, and follow-through as it relates to all others involved. She is someone I genuinely enjoyed working with and I only regret we didn’t have the chance to work together for a longer period of time. Charisse is simply fantastic.
Jaime Jurenek
Charisse is a professional, positive, and motivating supervisor with a track record of project management and performance management success. The work she did at Goodway Group contributed greatly to the Campaign Operations department. She helped me grow as well. Any organization would be lucky to have her breadth of experience with digital media and employee development. I hope to work with her again one day!
Katie Fulinello
I have nothing but positive things to say about my experience working with Charisse. She is polished and professional in all her communications, and instills an incredible sense of voice in all her writing. She has a firm grasp on how to effectively communicate with others. Whether it was for internal communication purposes, or for any of the online communities she managed, her writing AND overall demeanor were always warm and approachable. She is both optimistic and enthusiastic about any task in front of her, and project management skills are superb. Anything on her plate will be done on time, with attention to detail, and follow-through as it relates to all others involved. She is someone I genuinely enjoyed working with and I only regret we didn’t have the chance to work together for a longer period of time. Charisse is simply fantastic.
Jaime Jurenek
Charisse is a professional, positive, and motivating supervisor with a track record of project management and performance management success. The work she did at Goodway Group contributed greatly to the Campaign Operations department. She helped me grow as well. Any organization would be lucky to have her breadth of experience with digital media and employee development. I hope to work with her again one day!
Katie Fulinello
I have nothing but positive things to say about my experience working with Charisse. She is polished and professional in all her communications, and instills an incredible sense of voice in all her writing. She has a firm grasp on how to effectively communicate with others. Whether it was for internal communication purposes, or for any of the online communities she managed, her writing AND overall demeanor were always warm and approachable. She is both optimistic and enthusiastic about any task in front of her, and project management skills are superb. Anything on her plate will be done on time, with attention to detail, and follow-through as it relates to all others involved. She is someone I genuinely enjoyed working with and I only regret we didn’t have the chance to work together for a longer period of time. Charisse is simply fantastic.
Jaime Jurenek
Charisse is a professional, positive, and motivating supervisor with a track record of project management and performance management success. The work she did at Goodway Group contributed greatly to the Campaign Operations department. She helped me grow as well. Any organization would be lucky to have her breadth of experience with digital media and employee development. I hope to work with her again one day!
Katie Fulinello
I have nothing but positive things to say about my experience working with Charisse. She is polished and professional in all her communications, and instills an incredible sense of voice in all her writing. She has a firm grasp on how to effectively communicate with others. Whether it was for internal communication purposes, or for any of the online communities she managed, her writing AND overall demeanor were always warm and approachable. She is both optimistic and enthusiastic about any task in front of her, and project management skills are superb. Anything on her plate will be done on time, with attention to detail, and follow-through as it relates to all others involved. She is someone I genuinely enjoyed working with and I only regret we didn’t have the chance to work together for a longer period of time. Charisse is simply fantastic.
Experience
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Goodway Group
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United States
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Advertising Services
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300 - 400 Employee
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Media Solutions Manager
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Mar 2020 - Present
• Execute programmatic digital media campaigns to drive revenue, conversions and site traffic for clients• Report on programmatic, search and social campaigns, analyze data, explain the “why” behind results, and make recommendations for future enhanced performance• Analyze customer profiles, marketing personas and audience performance to ensure we are hitting the target audience and increasing conversions• Work with creative team and the client to create custom digital marketing ads from concept to creation• Lead team and department meetings, presenting information as needed• Contribute to department and company process improvements Show less
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Campaign Operations Department Supervisor & Department Director
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Jul 2015 - Mar 2020
• Managed, trained, mentored, developed, coached, motivated and led a team of Campaign Operations Managers • Communicated department information and participated in regional roll out of company initiatives • Collaborated with department directors to strategically plan for department growth; Oversaw people movement and transitions• Participated in hiring process and supervised the on-boarding of new team members• Was the first stop for day-to-day questions or concerns of direct reports; Reported up any major issues • Led organizational development for Campaign Operations department by looking for ways to improve processes and created new and better best practices• Ensured all Goodway best practices were documented, updated and followed; Implemented processes where necessary• Led or actively participated in department or cross-department projects and company initiatives• Monitored and balanced direct report workload• Managed and participated in audits and other accountability measures as necessary • Managed PTO requests and out of office coverage• Managed time card approvals Show less
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Digital Project & Campaign Manager
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Jul 2012 - Jul 2015
• Served as the team lead on all aspects of digital advertising campaigns, from RFP to final reporting• Worked with salesperson as a main point of contact for their clients and effectively communicated with the internal team regarding campaign specifics• Maintained client relations by answering questions, fielding requests and providing status updates on a day-to-day basis• Studied campaign metrics, pulling data and analyzing results to provide the client with trends, areas for improvement and other insights• Worked closely with media buyers and ad operations to launch campaigns and deliver client-requested metrics Show less
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TBWA\Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Community Manager
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Mar 2011 - Jan 2012
• Developed, implemented and evaluated social media strategies for Nissan North America. • Moderated Facebook and Twitter profiles, fostering brand loyalty and advocacy, identifying and engaging influencers and providing excellent customer service. • Created and managed social media editorial calendars for internal and external channels (blogs, Twitter, Facebook, YouTube, etc.) • Monitored social media conversations and analytics and shared insights with relevant teams to improve engagement, product development and brand reputation. • As part of the first social media team at TBWA\Chiat\Day, crafted social media best practices, recommended social media tools and laid groundwork for future social media business. TBWA\Chiat\Day® is the American division of the advertising agency TBWA Worldwide®. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City and Nashville. Show less
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Fuel Cycle
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United States
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Market Research
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100 - 200 Employee
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Community Manager
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Sep 2008 - Mar 2011
• Created and managed online communities for Fortune 500 brands. Clients included FOX, 20th Century FOX TV, MySpace, Apple, Disney and Coca Cola. • Analyzed both qualitative and quantitative data and prepared statistically sound reports. • Conceptualized engaging events that enticed participation and delivered on client objectives. • Created all Community event content. • Created weekly email and monthly newsletter communications. • Tracked email performance. • Gathered consumer insights, identified trends and probed for deeper learnings. • Contributed ideas for future Passenger software enhancements. • Participated in Q/A testing for all new releases of Think Passenger software. Passenger® is the technology leader in on-demand Customer Collaboration. Through Passenger-powered Customer Collaboration, companies gain insight, drive innovation and build advocacy. Passenger combines leading social networking, collaboration and analytics technologies - into a single intuitive platform. Show less
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DaVita Kidney Care
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United States
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Hospitals and Health Care
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700 & Above Employee
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Content Manager
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Jan 2007 - Sep 2008
• Oversaw DaVita.com content and ensured alignment with company marketing initiatives. • Tracked site visitation and created site features to increase page views. • Lead first company social media initiative: Truth About Dialysis Blog. • Hired and managed team of 5 freelance writers. • Oversaw DaVita.com forums and managed forum moderators. • Produced monthly Home Dialysis Newsletter and quarterly LifeLines at Home Newsletter. DaVita Inc.® is a leading provider of kidney care in the United States, delivering dialysis services and education to patients with chronic kidney disease and end stage renal disease. Show less
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Juriscape
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Greater Los Angeles Area
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Editorial Coordinator
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Jan 2005 - Jan 2007
• Wrote/coordinated/edited/proofread all editorial and marketing content for LawCrossing.com, BankingCrossing.com, and EngineeringCrossing.com. • Managed staff of 20 writers. • Wrote feature articles, personal profiles, web content, advertising content, and marketing emails for all Juriscape companies. • Maintained relationships with contributors/freelance writers/interns/publicists. • Oversaw all website maintenance. Juriscape® was founded in January 2000 with the launch of the flagship legal recruiting firm, BCG Attorney Search. From the start, the vision for all Juriscape companies was and still is simple - to help professionals find jobs. Show less
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Education
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1999 - 2003
Lamar University
Bachelor of Science, Communication - Journalism
Community
