Experience

Highland Tractor Parts, Inc.

• Philippines
• Construction
• 1 - 100 Employee

• B2B Sales and General Management

  • Jul 2014 - Present

  Sales and all-around management support for family-run wholesale and retail distributorship of imported spare parts for the construction, mining/quarrying, fishing, and agricultural industries. Focused on data-driven, on-the-ground execution, e.g.: 1) B2B sales across Luzon, Visayas, and Mindanao: Hiring and managing sales team to cover multiple regions across the Philippines, managing end-to-end sales process for mid-to-large customers via generating high-potential leads (database research and cold calling), conducting sales visits, and managing ongoing relationships 2) Org design: Restructuring organization by spearheading talent search for sales and back-end roles, drafting company-employee agreements, and defining role functions and compensation packages 3) Supplier management: Negotiating with foreign principals for annual target-setting and day-to-day troubleshooting/purchasing 4) Marketing: Creating online and offline marketing materials to aid sales efforts 5) Business Dev't: Focus on developing and promoting new product lines 6) IT: Overhauling company ERP system in close collaboration with external programmers Show less



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Management Consultant

  • Jan 2011 - Apr 2014

  Fast-track promotion from Associate to Sr. Associate within 12 months, and to Consultant within 24 months of joining (typically post-MBA position). Sectors covered include consumer goods and retail, telecommunications, technology, travel/airlines, and industrial goods across Southeast Asia and San Francisco. Supported regional and global clients on broad range of cases, including strategy (market entry, M&A, etc), operations (cost diagnostic, competitive benchmarking), and project implementation. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Regional Assistant Brand Manager

  • Aug 2008 - Dec 2010

  Regional brand strategy and implementation with initial responsibility over the Philippine market; responsibilities later expanded to Singapore, Malaysia, and India. Led new product launch (from ideation to go-to-market execution), developed digital and traditional marketing campaigns with multi-million dollar budgets, and used data-driven analysis to align regional and local team on go-to-market changes. Drove the Philippines market to 8-year market share high. Regional brand strategy and implementation with initial responsibility over the Philippine market; responsibilities later expanded to Singapore, Malaysia, and India. Led new product launch (from ideation to go-to-market execution), developed digital and traditional marketing campaigns with multi-million dollar budgets, and used data-driven analysis to align regional and local team on go-to-market changes. Drove the Philippines market to 8-year market share high.