Experience

Rolling Stone

• Musicians
• 1 - 100 Employee

• Night Editor

  • Oct 2022 - Present

  - Report, write, assign, and edit breaking news stories on culture, crime, politics, and music. - Report, write, assign, and edit breaking news stories on culture, crime, politics, and music.



Los Angeles Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Freelance Writer

  • Nov 2021 - Present

  - Cover identity and race in media and entertainment. - Cover identity and race in media and entertainment.



KCET (now PBS SoCal | KCET)

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Freelance Writer and Photographer

  • Jan 2022 - Present

  - Cover social justice issues for KCET's Emmy award-winning arts and culture series, "Artbound." - Cover social justice issues for KCET's Emmy award-winning arts and culture series, "Artbound."



Wellena

• Manufacturing
• 1 - 100 Employee

• Digital Content Manager, Social Media and Editorial

  • Aug 2019 - May 2021

  - Drove strategy and execution of social media campaigns through content storytelling, ensuring a consistent brand voice across Facebook and Instagram. - Managed and mentored a team of content creators to create editorial features informed by marketing analytics and data. - Designed social-first ad creatives to drive brand awareness and audience engagement on Instagram and Facebook. - Drove strategy and execution of social media campaigns through content storytelling, ensuring a consistent brand voice across Facebook and Instagram. - Managed and mentored a team of content creators to create editorial features informed by marketing analytics and data. - Designed social-first ad creatives to drive brand awareness and audience engagement on Instagram and Facebook.



Temperance Bar

• Food & Beverages

• Social Media Strategist

  • Jan 2020 - Dec 2020

  - Created, launched, and optimized strategies on social channels including Facebook and Instagram for Temperance; landing features in The LA Times "Daily Pilot", Orange Coast Magazine, and On Air with Ryan Seacrest. - Implemented design thinking skills to execute monthly themed campaigns and collaborate with partner brands to increase social visibility; resulting in successfully sold out events. - Created, launched, and optimized strategies on social channels including Facebook and Instagram for Temperance; landing features in The LA Times "Daily Pilot", Orange Coast Magazine, and On Air with Ryan Seacrest. - Implemented design thinking skills to execute monthly themed campaigns and collaborate with partner brands to increase social visibility; resulting in successfully sold out events.



OC Weekly

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Columnist

  • Jun 2015 - Nov 2019

  - Columnist of The Root, a column covering plant-based restaurants and health industry news in Southern California. - Authored extensive restaurant reviews, food guides, and opinion pieces. - Collaborated with food photographers to accentuate written reviews. - Columnist of The Root, a column covering plant-based restaurants and health industry news in Southern California. - Authored extensive restaurant reviews, food guides, and opinion pieces. - Collaborated with food photographers to accentuate written reviews.



PaleoHacks

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Editor in Chief

  • May 2015 - Jul 2019

  - Was responsible for directing editorial content for Paleohacks.com, garnering 2 million monthly sessions and 500K email subscribers. - Managed social media marketing, growing Instagram to 147K, Pinterest to 200K, and Facebook to 900K followers. - Managed editorial budget and monthly KPIs to align with quarterly revenue and website traffic goals. - Established partnerships with brands in the health and wellness industries to produce editorial and social content. - Was responsible for directing editorial content for Paleohacks.com, garnering 2 million monthly sessions and 500K email subscribers. - Managed social media marketing, growing Instagram to 147K, Pinterest to 200K, and Facebook to 900K followers. - Managed editorial budget and monthly KPIs to align with quarterly revenue and website traffic goals. - Established partnerships with brands in the health and wellness industries to produce editorial and social content.



FOODBEAST

• United States
• Entertainment Providers
• 1 - 100 Employee

• Managing Editor

  • Oct 2012 - Sep 2014

  - Increased website traffic from 1.5 million monthly sessions to 6 million monthly sessions. Used quantitative and qualitative measures on social and website analytics develop a focused editorial and social strategy. - Created original editorial, social, and video campaigns for branded content, including features for Taco Bell and Jack in the Box. - Managed a tight-knit team of writers, photographers and videographers to create innovative food and travel content in a fast-paced setting. - Increased website traffic from 1.5 million monthly sessions to 6 million monthly sessions. Used quantitative and qualitative measures on social and website analytics develop a focused editorial and social strategy. - Created original editorial, social, and video campaigns for branded content, including features for Taco Bell and Jack in the Box. - Managed a tight-knit team of writers, photographers and videographers to create innovative food and travel content in a fast-paced setting.