Director of Marketing Europe, Asia & Middle East

• 2014 - Present

The Chilean Fruit Exporters Association (ASOEX) is a non-profit private trade association whose members represent 96% of the total volume of fresh fruit exported from Chile. In his current role, he has developed "in situ" in Europe and Asia, promotional programs for Chile´s fresh fruit exports, as well as coordinate the creation and promotion of the “Fruits from Chile” sectorial brand and its specific product category sectorial brands. He is also chief representative of the ASOEX office in Spain and China.

Marketing Manager Europe - Asia

• 2000 - 2014

The Chilean Fruit Exporters Association (ASOEX) is a non-profit private trade association whose members represent 96% of the total volume of fresh fruit exported from Chile. As Marketing Manager based in Chile, the role essentially included liaising with both public and private stakeholders in the country, with the objective of securing continued financial resources for the implementation of annual export promotional programs in Europe and Asia.During his tenure, he created and managed the first generic promotional campaign for blueberries from Argentina, Chile and Uruguay. The novel project included securing finance and product commitments from the three nations and increasing product penetration in key retail accounts in the United Kingdom, through a nation-wide TV campaign and promotions at the point of sale. Furthermore, during this period he conceptualized and coordinated a special four – part cable television series on the Travel Channel, which showcased the wide range of food and beverage exports Chile has to offer. As part of the role, he also successfully facilitated the increased sales and penetration of Chilean produce, through major retail channel promotions in Japan, South Korea, China, Germany, United Kingdom, Spain, France, Italy, Russia, Poland, Ukraine and Turkey. Finally, during this period he coordinated the participation of exporters and growers in international trade fairs in both Europe and Asia, as well as, led and organized b2b trade missions with exporters from Chile to China, India, United Arab Emirates, Sri Lanka, Bangladesh, Malaysia, Thailand, Vietnam and Indonesia.

President of the Southern Hemisphere Association of Fresh Fruit Exporters (SHAFFE)

• Feb 2021 - Present

“SHAFFE” is the Southern Hemisphere Association for Fresh Fruit Exporters, a trade entity whose member countries represent annually 11 million tons of fresh fruit exports, estimated at a value of 14 billion USD dollars and that equates to 25% of the total global fresh fruit supply. Members country organizations include Argentina (Argentine Chamber of Integrated Fruit Growers - CAFI), Federcitrus, Argentinian Blueberry Committee); Australia (Horticulture Innovation Australia); Brazil (Abrafrutas - Brazilian Association of Exporting Producers of Fruits and Derivatives); Chile (Chilean Fruit Exporters Association (ASOEX); New Zealand (New Zealand Apple and Pears); Peru (ProCitrus); Uruguay (Upefruy - The Union of Fruit Producers and Exporters of Uruguay) and South Africa (Fruit South Africa, SATI, CGA, Hortgro, Subtrop, FPEF).The work of SHAFFE remains exclusively within the precompetitive space and focuses on market developments and analysis as well as the discussion of common market access challenges such as SPS barriers, technical barriers and non-technical barriers to trade. SHAFFE further works as policy monitoring organisation, informing regularly on policy changes in the area of SPS and food safety. Furthermore, topics such as biosecurity, sustainability and the impact of climate change on the production of temperate fruits are moving into the center of the organisations’ attention. SHAFFE provides the platform to share and discuss arising threats and possible solutions. Therefore, at the heart of the organisations daily work: connecting people and sharing knowledge.

Marketing Coordinator

• 1999 - 2000

The YMCA has been working in Australia since 1851 providing recreational services for the local community across the country. During his time at the organization, the health clubs registered an additional 15% sales in memberships and a 22% increase in frequency of usage of the recreational facilities, principally thanks to the successful implementation of cooperative promotions with local small and medium-sized enterprises. The YMCA has been working in Australia since 1851 providing recreational services for the local community across the country. During his time at the organization, the health clubs registered an additional 15% sales in memberships and a 22% increase in frequency of usage of the recreational facilities, principally thanks to the successful implementation of cooperative promotions with local small and medium-sized enterprises.

TV Producer

• 1999 - 2000

Access 31 was a free-to-air community television station in Australia, which at its height of popularity drew in a viewing audience in excess of 800,000 different people per month, competing favorably against other television networks. During his tenure at the channel, he conceptualized and directed twenty-six television programs of the series “Tele Latina”, a show that promoted Latin American culture. Access 31 was a free-to-air community television station in Australia, which at its height of popularity drew in a viewing audience in excess of 800,000 different people per month, competing favorably against other television networks. During his tenure at the channel, he conceptualized and directed twenty-six television programs of the series “Tele Latina”, a show that promoted Latin American culture.

Radio Producer and Presenter

• 1998 - 1999

World Radio 6EBA-FM 95.3 Mhz, is Western Australia’s only full time community owned and operated multilingual radio station. During his time at the station he co-produced and presented fifty-two live radio programs in spanish. World Radio 6EBA-FM 95.3 Mhz, is Western Australia’s only full time community owned and operated multilingual radio station. During his time at the station he co-produced and presented fifty-two live radio programs in spanish.

Teacher Assistant

• Jan 1996 - Jan 1997