Chari Lavrack
Chief Communications Officer (CCO) & Director of Digital Marketing at Tina's Burritos- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
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Bio
Experience
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Tina's Burritos
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United States
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Food Production
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1 - 100 Employee
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Chief Communications Officer (CCO) & Director of Digital Marketing
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May 2022 - Present
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Director of Digital Marketing Operations and Analytics
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Aug 2019 - May 2022
Tina's Burritos is the leading CPG brand of frozen single serve burritos in America and is owned by Camino Real Foods, Inc. We bake up a million budget friendly burritos in our Los Angeles, CA factory daily and serve them to burrito lovers who appreciate great taste, convenience, and quick meals filled with important daily nutrients. All of our products are slow cooked in large kettles so the spices and flavors meld together for a flavor profile that is the industry leader, and then flash frozen for freshness. Many customers write in and say they have been "addicted" to our burritos since 1984 when we first started making them. Others write in and say they started buying our products with food stamps because it was all they could afford, but now they buy Tina's Burritos with money in the bank. We are very proud to be able to produce a quality product that helps eliminate food insecurity in America, and save our customers time and money that can be put towards advancing their own lives. You can find our products in the frozen aisle and deli section of your favorite grocery or convenience store. From our freezer to yours with love, For more information visit https://www.tinasburritos.com/ Show less
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Self Employed
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Real Estate
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1 - 100 Employee
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Marketing Consultant
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Sep 2009 - Aug 2019
Designed websites, promoted products via social media marketing, developed consumer packaging, produced B2C ad campaigns which included writing copy, photoshoots, graphic design elements, storyboards, brochures, and media strategy. Fluent in Adobe Photoshop, Adobe Bridge, Adobe Spark, Adobe Premiere, WIX, all social media platforms and analytics. Designed websites, promoted products via social media marketing, developed consumer packaging, produced B2C ad campaigns which included writing copy, photoshoots, graphic design elements, storyboards, brochures, and media strategy. Fluent in Adobe Photoshop, Adobe Bridge, Adobe Spark, Adobe Premiere, WIX, all social media platforms and analytics.
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Executive Director
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Sep 2015 - May 2017
Managed daily operations of NWA's premier Youth Orchestra. Created social media content consistent with marketing goals, increased webpage traffic, implemented blog, interfaced with volunteers and board of directors, supported growth of staff and students, managed budgets, fundraising, and rehearsal/performance schedules. Networked with other area leaders in the Arts Community to identify and secure opportunities for growth, and handled press releases and public relations. Managed daily operations of NWA's premier Youth Orchestra. Created social media content consistent with marketing goals, increased webpage traffic, implemented blog, interfaced with volunteers and board of directors, supported growth of staff and students, managed budgets, fundraising, and rehearsal/performance schedules. Networked with other area leaders in the Arts Community to identify and secure opportunities for growth, and handled press releases and public relations.
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Chung's Gourmet Foods
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Food and Beverage Services
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1 - 100 Employee
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National Account Manager WalMart
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Sep 2007 - Sep 2009
Managed Chungs egg roll product line in deli department at Walmart. Worked with buyers to develop a business plan to increase profits. Ran Retail Link Reports, used data to identify growth opportunities, track performance benchmarks, and consulted with buyer and VP on strategic planning and promotion. Managed Chungs egg roll product line in deli department at Walmart. Worked with buyers to develop a business plan to increase profits. Ran Retail Link Reports, used data to identify growth opportunities, track performance benchmarks, and consulted with buyer and VP on strategic planning and promotion.
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General Motors
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Regional Sales Manager
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Sep 1989 - Dec 1996
Managed a $66 million dollar sales district comprised of 45 GM dealerships. Implemented corporate marketing programs at retail level. Helped promote GM's Motorsports Program. Worked with Dale Earnhardt and RCR Racing to help roll out Goodwrench Racing in local NASCAR markets. Managed a $66 million dollar sales district comprised of 45 GM dealerships. Implemented corporate marketing programs at retail level. Helped promote GM's Motorsports Program. Worked with Dale Earnhardt and RCR Racing to help roll out Goodwrench Racing in local NASCAR markets.
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Education
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Wharton
Professional Certificate, Digital Marketing 1.1x Fundamentals of Digital Marketing, Social Media, and E-Commerce -
NorthWest Arkansas Community College
Photography, 4.0 -
University of Michigan
Bachelor of Business Administration (BBA), Marketing -
Grand Blanc Community High School
High School Diploma, honors