Experience

CHARD International

• Events Services
• 1 - 100 Employee

• Creative Director

  • 2005 - Present

  Identity Driven Solutions, Events, Interiors, Experiences. Our interior design projects are guided by a consistent methodology: thorough research, interaction, feedback, collaboration and strategic design, are used to ensure we deliver sustainable and engaging outcomes that are always innovative and timeless. Much of our interior design work is event based, so we are experts in interpreting and translating brands into 3D immersive experiences.​CHARD has worked closely with the Australian Open for 15 years, bringing their corporate hospitality spaces to life. We consider everything the guest sees, smells and hears, to create immersive, fully engaging spaces. The ten pop up corporate spaces at this year’s Australian Open ranged from exclusive VIP experiences to large restaurants accessible to the public.



L'Oreal Melbourne Fashion Festival

• Creative Director

  • 2005 - 2006

  A festival event of considerable breadth the LMFF focuses attention on Australian Fashion. Its aim is to drive retail spending through the presentation of Autumn/Winter collections and associated high profile media. Events include fashion parades, retail experiences, art exhibitions and seminars.Contracted to the position of Creative Director Gary CHARD was armed with the task of strengthening the festivals position with a focus on developing new audiences.Given finite parades, budgets and seating capacities CHARD explored fashion extensions to attract audiences. Potential growth areas such as outdoor events, the broad arts programme and sponsor funded initiatives were explored and developed.



AWESOME Festival - Perth International Arts Festival for Young People

• Creative Director / CEO

  • 1996 - 2005

  Responsible for the development and growth of this successful annual arts Festival until 2005 when it was recognised as one of the Top 25 events of its kind in the world by Festivals.com.Strategic Planning, Artistic Programming, Financial Management, Sponsorship and Development. Responsible for the development and growth of this successful annual arts Festival until 2005 when it was recognised as one of the Top 25 events of its kind in the world by Festivals.com.Strategic Planning, Artistic Programming, Financial Management, Sponsorship and Development.



Lotterywest

• Australia
• Government Relations Services
• 200 - 300 Employee

• Sculptor / Commission

  • 1996 - 1996

  CHARD was approached by Lotterywest to create a dynamic sculpture promoting Western Australia at an international showcase in Hong Kong.The brief required that a sculpture representing the rich diversity of Western Australia, was built to travel internationally. The sculpture should exude charisma and intrigue with a potential lifespan beyond its initial use.Through a striking contemporary design CHARD turned tough outback construction materials into a collection of bold futuristic plinths displaying unique West Australian artefacts. The hollow lightweight base sections of each plinth doubled as effective packing cases for the precious display elements.



WORLD

• Italy
• Advertising Services
• 1 - 100 Employee

• Director

  • 1994 - 1996

  Curator and Buyer of contemporary retail outlet Curator and Buyer of contemporary retail outlet



Perth International Arts Festival

• Creative Director / Producer

  • 1994 - 1996

  Creative Concept and Production Management of the Festival of Perth Closing Events in 1994 and 1995 producing public spectacles entertaining up to ten thousand people on each occasion. Creative Concept and Production Management of the Festival of Perth Closing Events in 1994 and 1995 producing public spectacles entertaining up to ten thousand people on each occasion.



Art Gallery of Western Australia

• Australia

• Producer

  • 1995 - 1995

  The Art Gallery of Western Australia approached CHARD to create a number of engaging exhibition openings with a focus on developing younger audiences. These ephemeral environments included interior design, catering, performers, DJ’s, and lighting themed to focus attention on the style of artist being showcased. The most successful of these was the 1995 launch of the Robert Mapplethorpe Exhibition where hand painted performers draped in exotic flowers were ‘exhibited’ in large glass display cases. Rich ambient sounds seduced the crowds as they dined on sculptural hors d’ouvres



Artrage

• Australia
• Entertainment Providers
• 1 - 100 Employee

• Designer / Producer

  • 1992 - 1994

  1993 Artrage Opening Event – Lake Street Perth Event conceptualization, design, artistic direction, management, marketing and publicity aiming to showcase the full programme of Festival artists over 6 hours. Audience 5,000.1992 Artrage Fundraising Closing Event – Money Street PerthEvent conceptualisation, design, artistic direction, management, marketing and publicity of this 8 hour theatre piece and dance party raising over $30,000. Audience 3,500.1992 Artrage Opening Event - King Street PerthEvent conceptualization, design, artistic direction, management, marketing and publicity aiming to showcase the full programme of Festival artists over 6 hours. Audience 10,000.1992 Artrage Festival catalogue designer.



The Marketing Factory

• India
• Education
• 1 - 100 Employee

• Artistic Director / Studio Manager

  • 1991 - 1992

  • Art Direction - TVC, press and radio campaigns, • Brand development and Management,• HR Management. • Art Direction - TVC, press and radio campaigns, • Brand development and Management,• HR Management.



Clinton Smith Design Consultants

• United Kingdom
• Design Services
• 1 - 100 Employee

• Graphic Designer

  • 1989 - 1990

  Clinton Smith Design Consultancy is firmly established as a multi-disciplinary design and communications company. Founded in 1977 the company has built a reputation for creative excellence and commercial impact.Duties include; • Packaging Design • Corporate Branding • Print Ready Artwork Clinton Smith Design Consultancy is firmly established as a multi-disciplinary design and communications company. Founded in 1977 the company has built a reputation for creative excellence and commercial impact.Duties include; • Packaging Design • Corporate Branding • Print Ready Artwork



City of Perth

• Australia
• Government Administration
• 300 - 400 Employee

• Event Producer

  • 1989 - 1989

  The Kings Park Wildflower Festival is held annually over the month of September, and includes spectacular displays of Western Australian wildflowers.To launch the Wildflower Festival the City of Perth approached CHARD to create a string of spectacular public events in the cities main plaza.CHARD invited a number of West Australian designers to create fantasy fashion inspired by Wildflowers and then produced 30 minute fashion parades built around the story of the wildflowers life cycle.Audience 5,000+



West Australian Newspapers

• Art Director

  • 1986 - 1989

  • Editorial Design and layout - Colour Magazine Supplement• Copywriting• Photographic Styling. • Editorial Design and layout - Colour Magazine Supplement• Copywriting• Photographic Styling.