Experience

sKash

• Cyprus
• Financial Services
• 1 - 100 Employee

• VP of Software Engineering

  • 2019 - Present



ElBarid Group

• Lebanon
• Banking
• 1 - 100 Employee

• Product Development Manager

  • Jun 2015 - 2019

  * Manage a 10-people team of web developers, web design and social media specialists.* Lead on technological choices and architecture decisions for different applications and frameworks. * Lead on staffing engineering resources on different projects, and planning projects based on business needs and resource allocation. * Manage stakeholder requirements, expectations, and task pipelines. Acquisition: * Develop & execute a digital growth strategy to increase audience growth via SEO, Facebook, Instagram, Paid Search, and Display/Retargeting. * Working closely with the creative team to develop new landing pages to improving conversion rate across all digital channels. * Implement search engine optimization (SEO) best practices. * Develop the SEO focused content and execution strategy in conjunction with editorial team with the objective of providing a relevant digital experience and growing organic traffic. * Monitor website performance and provide insights on user interaction with website elements and performance metrics. * Increase visitors’ engagement by continually testing different combinations of website content. * Define and work towards achieving set traffic growth targets and evaluate the team against those targets. * Analyze and report data to measure effectiveness of campaigns. Monetization: * Develop/organize inventory through Google Ad Manager (DFP) to make targeting and reporting easier* Proactively monitor, analyze and optimize ad units’ performance on our network* Maintain and optimize pricing rules to earn the most revenue from Google Ad Exchange (ADX) * Grow and manage relationships with new/current demand-side partners and setting waterfall strategy to expand revenue streams* On-going analysis of new digital advertising technologies and evolution of the programmatic platform, making recommendations for improvements as appropriate* Collaborate with commercial department to create new ad formats and increase revenue on direct sales Show less

• Lead Full Stack Developer

  • Jan 2010 - Jun 2015

  Design and develop real-time web applications used in Big Data and high traffic load• Ongoing management of team workflow based on scrum methodology and information repository systems• Evaluate team member performance• Worked under pressure to meet deadlines and urgent tasks.• Setup and maintain web servers’ environment: PHP, Apache, Nginx, MySQL, MongoDB, iptables, cron jobs, upstart daemons, svn, rsync, postfix, XMPP server.• Designed and implemented disaster backup and recovery plan, replication, and sharding database.• Designed and implemented web services soap and restful APIsProjects Accomplished: Elnashra.com, Elfann.com, Elsport.com, Elitktisad.comNews websitesElsawt.com Social media networkAct as team leader, by time management and task distribution and finding new technologies serve the need like the mongodb the nosql engine and xmpp server for chatting system.Elbarid Provide Sms services for more than 850 corporate customers in Lebanon and gulf region.Built in cakephp and mysql using different web services protocols SOAP, SMPP, and REST api to serve client applications and connect to operators YouloukAd server, handle banners management and smart distribution over Elnashra network.Built in Cakephp and mysql with in load balancer in front to support the high traffic. Show less



solo sciences inc

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Full Stack Web Developer

  • Jul 2007 - Sep 2009

  Senior web developer; fully proficient in OOP PHP (LAMP), client-side scripting, and markup languages: DHTML (web 2.0), JavaScript, jQuery, CSS, XML, and XHTML. • Designed and optimized databases using Relational Database Systems MySQL. • Acted as System Administrator on Unix/Linux servers; responsibilities included installation, set-up, fine-tuning, management, security and integration of various services like Apache, MySQL, FTP, Postfix, DNS, and SVN. • Prepared testing scenarios for Quality Assurance covering W3C validation, SEO, graceful error handling, and security issues including MySQL injections, XSS. • Trained new developers on how to use our development framework (Bricks), which is based on the MVC model, and templates engine based on Pear packages. • Good Team player working closely around SVN and Redmine (task manager). Show less