Experience

盛大游戏

• China
• Computer Games
• 1 - 100 Employee

• Marketing Manager

  • Dec 2014 - Present

  In charge of：The World of Legend (传奇世界) PC, mobile, cloud; Komori life (小森生活). Participated in：Legend of Immortal II (星辰变2) PC; Bloodline (血族); Joy of Life (庆余年); DIVINE (神无月) Responsibilities: To customize and implement exclusive marketing initiative for various games (3-4 games simultaneously), which includes but not limited to: 1. Generate and implement annual marketing plans / activities (e.g. advertisement; collaboration with other brands / spokesperson; online and offline activities / competitions; exhibitions) 2. Operate relevant game websites (e.g. concept station; theme station; H5) 3. Take charge of IP derivatives (accessories; IP collaboration; comics; annual anniversary activity) 4. Manage daily operation (new media cooperation, user acquisition and maintenance) 5. Develop marketing materials (videos; images etc.) Show less



Sizmek (formerly MediaMind)

• Online Media
• 1 - 100 Employee

• Account Executive

  • Jun 2014 - Dec 2014

  Key Client：Blizzard, UPS, Rolex, Tudor, and Tiffany Responsibilities: Monitoring Digital Marketing and Advertising 1. Campaign launch 2. Weekly report / analysis 3. Client maintenance Key Client：Blizzard, UPS, Rolex, Tudor, and Tiffany Responsibilities: Monitoring Digital Marketing and Advertising 1. Campaign launch 2. Weekly report / analysis 3. Client maintenance



Sizmek (formerly MediaMind)

• Online Media
• 1 - 100 Employee

• Assistant Country Manager

  • Dec 2013 - Apr 2014