Experience

Brandigo Global

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance

  • Sep 2019 - Present

  Responsible for digital brand marketing of Costco China by maintaining Costco China official social media and PR, to increase membership subscription and on-trade promotion in retail stores. Also working as chief copywriter for Finland group UPM's sustainable forestry business, by delivering B2B marketing content and doing consumer education of environmental awareness and sustainability on social media as well as in a digital way, in order to help branding and localizing this international brand. Show less

• Senior Content Manager

  • Nov 2018 - Sep 2019

  Responsible for digital brand marketing of Costco China to increase the engagement and traffic of membership, including content creation, influencer collaboration, traditional/social media/website advertising publication. Also work as chief copywriter to deliver UK food & drink content in a digital way and create messaging guidlines to suppliers and vendors in B2B/B2C marketing for Food is GREAT campaign, which luanched by UK government trading department.



TOPLIST

• China
• Information Technology & Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2017 - Sep 2018

  Responsible for digital marketing content and strategy in credit card extra service sector, aiming to increase the engagement and service quality of Shanghai Pudong Development Bank credit card and private bank (high-end) clients, mainly working on content creation and marketing strategy making for consumer education of high-end life style and luxury products, with sound story-telling to help improve traffic/transaction of bank application. Responsible for digital marketing content and strategy in credit card extra service sector, aiming to increase the engagement and service quality of Shanghai Pudong Development Bank credit card and private bank (high-end) clients, mainly working on content creation and marketing strategy making for consumer education of high-end life style and luxury products, with sound story-telling to help improve traffic/transaction of bank application.



Enjoy Gourment International Inc., Shanghai

• Shanghai

• Project Manager/Special Assistant

  • Nov 2016 - Oct 2017

  Responsible for all the project management and business related activities in wine & liquor industry. Working as project manager to do build brand awareness for winery clients in China market, from communication strategy set-up, successful execution to final business review. Jobs mainly includes project management and digital maketing operation, integrated marketing communication planning, CRM, PR/offline events planning and execution,etc. Responsible for all the project management and business related activities in wine & liquor industry. Working as project manager to do build brand awareness for winery clients in China market, from communication strategy set-up, successful execution to final business review. Jobs mainly includes project management and digital maketing operation, integrated marketing communication planning, CRM, PR/offline events planning and execution,etc.



Shanghai Jinlu Fund Investment Management Co,.Ltd

• Shanghai

• Business Development Manager

  • Aug 2014 - Sep 2016

  Mainly doing business development operation by organizing activities to help increase business transaction and performance. As marketing roll, job responsibility includes daily CRM to maintain customer relationship, preparing marketing support materials, overseas immigration consulting content as well as business related issues communication. Mainly doing business development operation by organizing activities to help increase business transaction and performance. As marketing roll, job responsibility includes daily CRM to maintain customer relationship, preparing marketing support materials, overseas immigration consulting content as well as business related issues communication.



Orient International Logistics (Holding) Co., Ltd.

• China
• Freight and Package Transportation

• Shipping Clerk

  • Oct 2011 - Jul 2012

  Mainly communicate with CMA CGM to book EU, AU, US line shipping business, confirm all the information with CMA CGM according to shipping line and schedule. Also help clients to solve all the problems with shipping documents. Mainly communicate with CMA CGM to book EU, AU, US line shipping business, confirm all the information with CMA CGM according to shipping line and schedule. Also help clients to solve all the problems with shipping documents.