Experience

British Chinese Community

• United Kingdom
• Social Networking Platforms
• 700 & Above Employee

• Senior Marketing Manager

  • Jun 2010 - Present

  •Promoted as the youngest manager to direct a team of 10 people to manage 3 core brands involving 8 M subscribers by supervising entire product lifecycles with ¥10 M annual budget , contributing to ¥200 M revenue per year•Pioneered to adopt innovative hybrid business model to attract 300 agents to build 500 stores in unequal market competition environment, increasing the market share by 20% and brand awareness•Accelerated the growth in the number of phone subscribers by 35% in 7 months in the highly competitive market by initiating differentiated brand marketing strategies and leading 18 market business units to guarantee sales success•Supervised 50+ multi-functional members (covering Finance and IT) to launch the large-scale iPhone campaign with Apple Inc by implementing localization expansion strategies and store operations management, generating ¥50 M revenue per year•Initiated a breakthrough “Market Management App” Program for 2000 staff to reduce ¥6 M cost and increase operational efficiency by 50% through designing app features and structuring new communication mechanisms•Collaborated with strategic partners (Chinese retail giants such as Gome and Suning) to formulate business development strategy, lead 12 sales campaigns, and develop 175 new stores to bring ￥ 8 million in profits•Revitalized strategic marketing department of 10 members by helping shape new clear images ,build effective strategies, and enhance employee confidence and trust, achieving ¥4 M in revenue with 84% growth vs. previous year Show less

• Sales Supervisor

  • Oct 2008 - May 2010

  •Handpicked and built a 10-person sales team from scratch and cooperate with major handset makers to penetrate into 3G telecom market against formidable competitors, achieving a net sales target of ¥70 M, a 200% annual increase•Identified and launched Elder market products bringing ¥4 M sales with phone makers (Samsung and HTC) through comprehensive customer demand analysis, pricing benchmark, and competitor diligence•Launched a creative digital campaign for Telecom Online Store to achieved 100 M clicks in 6 months through a combination of social media advertizing, viral video, and online promotion mechanism•Redesigned local sales and distribution systems covering 5000 stores , reducing channel costs by ¥1 M annually Show less



China Unicom

• Telecommunications
• 700 & Above Employee

• Channel Manager

  • Jan 2008 - Sep 2008

  •The first of 50 new employees to receive promotion•Led 20 new employees to develop first-ever telecom market research through customized feedbacks surveys to synthesize a 5-year channel expansion recommendation to the CEO•Conducted a “Happy School” campus market program with a team of 500 students from Chinese top schools to plan and execute local largest local promotion exhibition ; Received Top sales Award by achieving sales target with ¥3 M revenue

• Channel Development Specialist

  • Jul 2007 - Dec 2007

  •Analyzed competitive landscape, defined divisional business strategies, and implemented operating model for 10 sales stores of 6 important telecom dealers; transformed 5 dealers into regional leaders in 3 months