Experience

DAI | daiwear.com

• United Kingdom
• Apparel & Fashion
• 1 - 100 Employee

• Director Of Brand Marketing

  • Apr 2022 - Present

• Brand Marketing Manager

  • Oct 2021 - Apr 2022



MORI

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Manager

  • 2019 - Oct 2021

  At MORI we believe our customers should always be able to put their trust in us. That’s why we are dedicated to putting family wellbeing first and foremost, to give them what they really need.We craft products that are led by designs that don’t overcomplicate things. We take a soft, gentle and natural approach to everything we do. Through these values, we are there every step of the way, just like a family.Currently Brand Manager leading a team of two since April 2019, I first joined as Senior Brand Marketing Executive in 2017. During this time, I have successfully built the brand from the ground-up, creating a brand loved by parents globally.- Creating and delivering the Marketing strategy through omni-channel campaigns- Design and lead the Creative identity- Leading on the Brand strategy and execution- Driving the Community engagement across social and events- Managing PR & Communications strategy- New Product Development ideation & launch Show less

• Senior Brand Marketing Executive

  • Sep 2017 - 2019



wagamama

• United Kingdom
• Food and Beverage Services
• 700 & Above Employee

• Freenlance PR Executive

  • Aug 2017 - Sep 2017

  - Supporting the launch on new restaurants and menu's through food and family influencers. - Worked alongside regional Marketing Managers to boost awareness and footfall of by planning promotional customer and influencer events. - Supporting the launch on new restaurants and menu's through food and family influencers. - Worked alongside regional Marketing Managers to boost awareness and footfall of by planning promotional customer and influencer events.



Europanel

• United Kingdom
• Market Research
• 1 - 100 Employee

• International Client Service Graduate- Unilever Global Skin Care Lead

  • Jun 2015 - Aug 2016

  - Leading the NPD and Skin Care category development, creating actionable recommendations based on analyses from the global purchase panel database. - Coordinating data collection and insights creation with Unilever’s key agencies (Millward Brown, Ogilvy, etc.). - Shaped internal work-streams including the L&D program, sustainability and Future Focus initiatives. - Leading the NPD and Skin Care category development, creating actionable recommendations based on analyses from the global purchase panel database. - Coordinating data collection and insights creation with Unilever’s key agencies (Millward Brown, Ogilvy, etc.). - Shaped internal work-streams including the L&D program, sustainability and Future Focus initiatives.



Bosch Lawn & Garden Ltd

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Assistant Brand Manager

  • Jul 2013 - Jul 2014

  - Planned and coordinated the photography, product catalogue, website, packing design, point of sale, and PR launch activities for the the launch of Bosch’s first battery driven professional garden tools. - Managed the relationships with UK and German creative agencies, engineers and quality control specialists. - Organisation of the annual international Bosch launch event in Majorca with over 200 global sales delegates. - Planned and coordinated the photography, product catalogue, website, packing design, point of sale, and PR launch activities for the the launch of Bosch’s first battery driven professional garden tools. - Managed the relationships with UK and German creative agencies, engineers and quality control specialists. - Organisation of the annual international Bosch launch event in Majorca with over 200 global sales delegates.



Matchcode

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Assistant to Events and Marketing Managers

  • Apr 2011 - Aug 2011

  - Planning, budgeting and executing corporate events ranging both internally and externally for clients such as SAP, Blackberry and Porcelanosa. - Contracting suppliers and venues in the US, MX and AR. - Planning, budgeting and executing corporate events ranging both internally and externally for clients such as SAP, Blackberry and Porcelanosa. - Contracting suppliers and venues in the US, MX and AR.