Chanokkan Chaorungratanasiri
Section Head Marketing and Product Development at Panel Plus Co., Ltd.- Claim this Profile
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Bio
Experience
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Panel Plus Co., Ltd.
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Thailand
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Section Head Marketing and Product Development
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Jun 2016 - Present
• Determine customer’s needs by specifying research to obtain market information • Plan marketing strategy within budget framework • Develop new color and design with domestic and international customers • Initiate new products to market by proposing product requirements and product specification, including preparing return-on-investment analysis and timeline • Manage and facilitate product inventory turnover and product availability by reviewing and adjusting inventory levels and… Show more • Determine customer’s needs by specifying research to obtain market information • Plan marketing strategy within budget framework • Develop new color and design with domestic and international customers • Initiate new products to market by proposing product requirements and product specification, including preparing return-on-investment analysis and timeline • Manage and facilitate product inventory turnover and product availability by reviewing and adjusting inventory levels and supplier’s production schedule • Create promotion for domestic and international customers • Response for company’s sales performance and profit to reach indicating target • Determine product pricing by utilizing market research from suppliers to create the highest company’s profit • Review costs to recommend sales prices and volume • Provide information for management by preparing sales forecast, product development timeline, special reports and analyses • Complete operational requirements by scheduling and assigning team; following up work results • Build relationship between supplier to contribute coordination on pricing, production planning, new product development and product importing • Manage product development team to contribute team effort related to product management • Maintain product development team job results by counseling, discipline, monitoring and appraising jobs results Project Accomplishments • Synchronized design (Premium grade product) • Water resistance board (Tricoya) importing and technology exchanging • Low Pressure Malamine sourcing and importing • New texture design (Textile, Concrete and Woodgrain Matt) • New design and color initiative to re-build customer relationship • Innovative Learning Center Show less • Determine customer’s needs by specifying research to obtain market information • Plan marketing strategy within budget framework • Develop new color and design with domestic and international customers • Initiate new products to market by proposing product requirements and product specification, including preparing return-on-investment analysis and timeline • Manage and facilitate product inventory turnover and product availability by reviewing and adjusting inventory levels and… Show more • Determine customer’s needs by specifying research to obtain market information • Plan marketing strategy within budget framework • Develop new color and design with domestic and international customers • Initiate new products to market by proposing product requirements and product specification, including preparing return-on-investment analysis and timeline • Manage and facilitate product inventory turnover and product availability by reviewing and adjusting inventory levels and supplier’s production schedule • Create promotion for domestic and international customers • Response for company’s sales performance and profit to reach indicating target • Determine product pricing by utilizing market research from suppliers to create the highest company’s profit • Review costs to recommend sales prices and volume • Provide information for management by preparing sales forecast, product development timeline, special reports and analyses • Complete operational requirements by scheduling and assigning team; following up work results • Build relationship between supplier to contribute coordination on pricing, production planning, new product development and product importing • Manage product development team to contribute team effort related to product management • Maintain product development team job results by counseling, discipline, monitoring and appraising jobs results Project Accomplishments • Synchronized design (Premium grade product) • Water resistance board (Tricoya) importing and technology exchanging • Low Pressure Malamine sourcing and importing • New texture design (Textile, Concrete and Woodgrain Matt) • New design and color initiative to re-build customer relationship • Innovative Learning Center Show less
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True Corporation
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Bangkok
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Product Development Manager
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May 2011 - May 2016
▪ Deliver proactive solutions of new technology to increase revenue and enhance service performance ▪ Analyze mobile customers' complaints for developing products and services to improve business services ▪ Offer new and enhance the existing products or services to improve performance of business ▪ Liaise with internal team and external (foreign) vendors to build teamwork for projects ▪ Develop strategy, business process and solutions from business requirements proposed ▪ Plan… Show more ▪ Deliver proactive solutions of new technology to increase revenue and enhance service performance ▪ Analyze mobile customers' complaints for developing products and services to improve business services ▪ Offer new and enhance the existing products or services to improve performance of business ▪ Liaise with internal team and external (foreign) vendors to build teamwork for projects ▪ Develop strategy, business process and solutions from business requirements proposed ▪ Plan, develop and lead complexity projects from inception through completion, delivery projects on time and budget ▪ Define and conduct business process to support new product and service launched ▪ Develop business cases and present management for project budget ▪ Manage and control project budget and timeline ▪ Deliver report concerning with timeline, budget, performance and risk assessment of project to top management ▪ Solve day-to-day operation issues related to performance of products and services Project Accomplishments ▪ International Valued Added Services (consists of 7 services) ▪ International Roaming Smartphone Application ▪ Smart Data Roaming Protection System ▪ Self-Service Channel for International Roaming Activation ▪ Self-Service Channel for Switch On/Off Data Roaming ▪ Self-Service Channel for Visa Campaign ▪ Self-Service Channel for Buying Packages ▪ International Inbound Roaming Free WiFi Service ▪ Data Roaming Special Rate System Enhancement ▪ Roaming Hub Connectivity ▪ Callback Home Service ▪ Coordinate with other department to develop Machine2Machine busines ▪ Data and WiFi Roaming Bundling ▪ Thailand - Greater China Service Show less ▪ Deliver proactive solutions of new technology to increase revenue and enhance service performance ▪ Analyze mobile customers' complaints for developing products and services to improve business services ▪ Offer new and enhance the existing products or services to improve performance of business ▪ Liaise with internal team and external (foreign) vendors to build teamwork for projects ▪ Develop strategy, business process and solutions from business requirements proposed ▪ Plan… Show more ▪ Deliver proactive solutions of new technology to increase revenue and enhance service performance ▪ Analyze mobile customers' complaints for developing products and services to improve business services ▪ Offer new and enhance the existing products or services to improve performance of business ▪ Liaise with internal team and external (foreign) vendors to build teamwork for projects ▪ Develop strategy, business process and solutions from business requirements proposed ▪ Plan, develop and lead complexity projects from inception through completion, delivery projects on time and budget ▪ Define and conduct business process to support new product and service launched ▪ Develop business cases and present management for project budget ▪ Manage and control project budget and timeline ▪ Deliver report concerning with timeline, budget, performance and risk assessment of project to top management ▪ Solve day-to-day operation issues related to performance of products and services Project Accomplishments ▪ International Valued Added Services (consists of 7 services) ▪ International Roaming Smartphone Application ▪ Smart Data Roaming Protection System ▪ Self-Service Channel for International Roaming Activation ▪ Self-Service Channel for Switch On/Off Data Roaming ▪ Self-Service Channel for Visa Campaign ▪ Self-Service Channel for Buying Packages ▪ International Inbound Roaming Free WiFi Service ▪ Data Roaming Special Rate System Enhancement ▪ Roaming Hub Connectivity ▪ Callback Home Service ▪ Coordinate with other department to develop Machine2Machine busines ▪ Data and WiFi Roaming Bundling ▪ Thailand - Greater China Service Show less
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Infinity Green Co., Ltd.
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Bangkok
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International Sales and Marketing
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Mar 2005 - Feb 2008
Senior International Sales and Marketing Executive • Managed and took care of customers and customer’s projects in the Western European, UK and USA territories • Managed and organized the booth in Hong Kong Gifts and Toys Shows for sales and marketing, and brand expansion • Planned, organized and calendared abroad business trips and road shows • Managed new product development to expand brand growth • Developed new customers, markets and business contacts • Analyzed and… Show more Senior International Sales and Marketing Executive • Managed and took care of customers and customer’s projects in the Western European, UK and USA territories • Managed and organized the booth in Hong Kong Gifts and Toys Shows for sales and marketing, and brand expansion • Planned, organized and calendared abroad business trips and road shows • Managed new product development to expand brand growth • Developed new customers, markets and business contacts • Analyzed and sought customers understanding, customers’ needs, market information and product prices through customer development • Planned and developed new designs according to customers’ requirements and presented to Managing Director Show less Senior International Sales and Marketing Executive • Managed and took care of customers and customer’s projects in the Western European, UK and USA territories • Managed and organized the booth in Hong Kong Gifts and Toys Shows for sales and marketing, and brand expansion • Planned, organized and calendared abroad business trips and road shows • Managed new product development to expand brand growth • Developed new customers, markets and business contacts • Analyzed and… Show more Senior International Sales and Marketing Executive • Managed and took care of customers and customer’s projects in the Western European, UK and USA territories • Managed and organized the booth in Hong Kong Gifts and Toys Shows for sales and marketing, and brand expansion • Planned, organized and calendared abroad business trips and road shows • Managed new product development to expand brand growth • Developed new customers, markets and business contacts • Analyzed and sought customers understanding, customers’ needs, market information and product prices through customer development • Planned and developed new designs according to customers’ requirements and presented to Managing Director Show less
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Education
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Colorado Technical University
Master of Business Administration (MBA), Project Management -
Kasetsart University
Bachelor of Arts (B.A.), Geman Language