🌏 Tom Newton

CEO Founder at Peer2Peer Partners
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Contact Information
us****@****om
(386) 825-5501
Location
CA
Languages
  • English -

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5.0

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Mehul P.

We have been working with Tom over the past year and he has helped us define and commence our Partner and Alliance Program. Tom's skills in the design of Partner Programs and domain expertise in Content Management have added huge value to Lattice Security.

Badri Narayanan Gopalakrishnan, PhD

Tom is a thorough and extremely organized professional who has helped numerous firms to effectively sell their software products. His immense due diligence in terms of development, planning and execution of marketing strategy is very rarely seen among executives in general. I’m delighted to collaborate with him and I wish him all the best in all his endeavors!

Tammy Lynne M.

Tom provided high-level Partner Relationship Management Strategy and steps to evaluate whether or not PRM technology is applicable. I was pleased with his knowledge, passion, experience and honesty. Everyone made great comments and learned something from Tom.

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Credentials

  • Reverseads Certified Partner
    ReverseAds
    Mar, 2020
    - Oct, 2024
  • SharpSpring Partner
    SharpSpring
    Jun, 2019
    - Oct, 2024

Experience

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • CEO Founder
      • Jan 2017 - Present

    • Partner Co-Selling Training for Cloud ISVs & Partners► Framework for Rep to Rep Engagement
      • Jan 2019 - Present

      Training and Tools to enable your inside Sales Rep that Co-Sell. Providing your Sales Reps that Co-Sell with your Partner Reps, with Playbooks and AI-based Co-Selling Platforms. We see 80%+ increase in Leads from Partners, 60%+ Pipeline ARR and a huge pop in REP TO REP engagement – Feet on the Street…

    • CEO
      • Jan 2017 - Present

      Helping ISV’s increase the profitability of their Partner Channel Program in 90 days without increasing staff or overhead. Using the Peer2Peer Partners Channel Performance Engine we take software companies from manual and inefficiently managed Partner Programs to highly scalable and automated programs.

    • Digital Marketing Specialist
      • Jun 2021 - Present

      Transforming Partner Marketing for Tech Companies. From a lack of Partner leads to Skyrocketing Partner Lead Flow Localize your Marketing for each Partner, customize messaging with dynamic ads in an integrated campaign. Our Through Channel Marketing system helps Partner Marketing Managers execute more campaigns faster at 1/2 the cost of other Paid Search services. Transforming Partner Marketing for Tech Companies. From a lack of Partner leads to Skyrocketing Partner Lead Flow Localize your Marketing for each Partner, customize messaging with dynamic ads in an integrated campaign. Our Through Channel Marketing system helps Partner Marketing Managers execute more campaigns faster at 1/2 the cost of other Paid Search services.

    • Singapore
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Ads For the Channel
      • Feb 2017 - Present

      Helping fast-growing ISV’s increase Leads from their Channel Partners up to 10X without increasing staff or overhead. Using the Peer2Peer Partners -Digital Ads For The Channel- we take software companies from the frustrations of manual partner marketing to a self-serve Partner Marketing model. This highly scalable and automated program results in a reduction in ad spend and an increase in Partner Leads in 90 days.

    • Advisor
      • Mar 2020 - Present

      Your Digital Marketing budget is about to come under attack and you better be ready. Conventional Adwords and PPC are too expensive and will not give you the ROAS needed to meet your adjusted KPI as the economy slows.The answer to the problem is available now, pay 50% less and get 30% improved performance in your CPC.Let us help you make your numbers.

    • Strategic Development Specialist
      • Apr 2021 - Present

      Bringing Smart Farming to the world to increase food production and lower costs Bringing Smart Farming to the world to increase food production and lower costs

    • Advisor
      • Feb 2020 - Present

      Our flagship product, Plato Blockchain CRM, combines the latest developments in the $80B CRM product/services space, with innovative technology and machine learning, Plato Blockchain CRM can help supercharge both your capital raising and business development efforts. http://bit.ly/PlatoTomNewton Our flagship product, Plato Blockchain CRM, combines the latest developments in the $80B CRM product/services space, with innovative technology and machine learning, Plato Blockchain CRM can help supercharge both your capital raising and business development efforts. http://bit.ly/PlatoTomNewton

    • Canada
    • Marketing Services
    • 1 - 100 Employee
    • Account Mapping Solved► Creation of the accelerant to moving prospects through to closing
      • Feb 2019 - Present

      In our Lead Flow Engine we provide a solution to the manual process of Account Mapping with Partners. Automate the process and spend 10X Less Effort managing Spreadsheets when Account Mapping with your Partners. Align your accounts to uncover those where you have synergies, leading to a Boost in Leads, Opportunities, Alignment of Territories, Automatically logging of mobile Rep to Rep text communication in CRM. In our Lead Flow Engine we provide a solution to the manual process of Account Mapping with Partners. Automate the process and spend 10X Less Effort managing Spreadsheets when Account Mapping with your Partners. Align your accounts to uncover those where you have synergies, leading to a Boost in Leads, Opportunities, Alignment of Territories, Automatically logging of mobile Rep to Rep text communication in CRM.

    • Non-profit Organizations
    • 1 - 100 Employee
    • Member
      • Jun 2018 - Present
    • Founder
      • Apr 2017 - Present
    • Channel and Partnership Professional
      • Jan 2006 - Present

      Helping Independent Software Vendors grow their ecosystems through strategic alliances and partnerships.

    • Principal
      • 2017 - 2017

    • Financial Services
    • Director
      • Apr 2019 - Dec 2019

      As a thought leader in the area of OEM Partner Best Practices solving partner channel problems for several decades. Working with PartnerPrograms.io to help Software Companies rapidly accelerate Partner Programs from infancy to profitability using a proven framework and tools. Specific insights into Cloud Software Partnerships and business models that scale indirect revenues to meet corporate objectives. As a thought leader in the area of OEM Partner Best Practices solving partner channel problems for several decades. Working with PartnerPrograms.io to help Software Companies rapidly accelerate Partner Programs from infancy to profitability using a proven framework and tools. Specific insights into Cloud Software Partnerships and business models that scale indirect revenues to meet corporate objectives.

    • VP of Sales
      • Sep 2014 - Dec 2016

      Sold License Agreements to Global Software Companies Built an OEM Sales Channel from 0 - $3,000,000 /Yr in recurring revenue. Revenue Generation Account Management Evangelizing in the World of Data Connectivity Sold License Agreements to Global Software Companies Built an OEM Sales Channel from 0 - $3,000,000 /Yr in recurring revenue. Revenue Generation Account Management Evangelizing in the World of Data Connectivity

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Director of Sales
      • Jan 2012 - Sep 2014

      Driver of Revenue at Simba Technologies, a leading supplier of standards-based data access solutions. Products like Big Data Drivers, Connectivity SDK, and MDX Provider, directly connect Microsoft Excel to Oracle, OLAP 11g data source for ad hoc query and analysis. Driver of Revenue at Simba Technologies, a leading supplier of standards-based data access solutions. Products like Big Data Drivers, Connectivity SDK, and MDX Provider, directly connect Microsoft Excel to Oracle, OLAP 11g data source for ad hoc query and analysis.

    • United States
    • Software Development
    • 1 - 100 Employee
    • Director Business Development
      • Aug 2008 - Jan 2012

      Developing Global Channel Business for FileHold Systems Inc. Document Management Software Reseller Sales for all markets Worldwide. Responsible for revenue generation. Developing Global Channel Business for FileHold Systems Inc. Document Management Software Reseller Sales for all markets Worldwide. Responsible for revenue generation.

    • BC Chapter President
      • Jan 2004 - Jun 2008

      Established and built the Vancouver Chapter of the Customer Relationship Management Association. Directed activities and delivered the ciriculum Established and built the Vancouver Chapter of the Customer Relationship Management Association. Directed activities and delivered the ciriculum

    • President
      • Jan 2000 - Nov 2007

      CRM Consultancy CRM Consultancy

    • Sales
      • 1998 - 1999

      Lead Business Development efforts in Payment Processing and Electronic Transactions for Retailers. Lead Business Development efforts in Payment Processing and Electronic Transactions for Retailers.

    • Canada
    • Software Development
    • 100 - 200 Employee
    • sales
      • 1996 - 1999

      Regional Sales Manager Regional Sales Manager

Education

  • Seneca College of Applied Arts and Technology
    Bachelor of Business Administration (B.B.A.), Tourism and Travel Services Management
  • University
    BS, Business
    2004 - 2006
  • Ota
    BS, Tourism
    1974 - 1977

Community

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