• Apr 2021 - Present

• Own & lead the brand initiatives/ activities encompassing brand assets/ strategy/ experience/ portfolio/ standards/ communication/ positioning & business alignment.• Engage cross-functionally to ensure brand communications/ guidelines adhere across other departments, touchpoints & operations.• Manifest visionary & creative leadership for large-scale facing projects across the market. • Execute campaigns, decipher outcomes & seek ways to maximize impact & persisting to foster brand equity.• Formulate research scope, review details & derive insights to steer strategic business decisions.• Research/ analyze market, competitor & consumer trends & alter strategies whilst advocating remedial actions to meet/ surpass sales/ profit/ growth objectives.• Formulate business plans, segment growth drivers & commercially relevant brand activation programs to assist deliver growth opportunities. • Affiliate with HR, L&D & other departments to coordinate/ facilitate/ assist strategic talent management prgs & career progression planning.• Responsible for budgeting, financial planning & demand forecasting of resources to assist the overall business operation. Show less

• Apr 2017 - Mar 2021

Eminent Accomplishments2020 - Promoted the ‘Kelani Brand’ market share to 37% capturing the market leader position from 25%.2010 - 20, Introduced trading business to Kelani Cables via tough measures, ensuing to a 1Bn plus profit. 2010 - 20, Initiated ‘Insulation Tape’ operation, resulting in 200Mn annual turnover with a 20% net profit.

• Jul 2008 - Mar 2017

Eminent Accomplishments2015 - The team member of new channel for lighting products, resulting in 125Mn annual turnover & 600Mn last FY.

• Jan 2007 - Jul 2008

Eminent AccomplishmentsGuiding and direction of field functions.Oversee distribution channel Island wide.Credit Controlling

• Apr 2003 - Jan 2007

Eminent Accomplishments2003 - Contributed to designing a novel display unit for “SUNQUICK”, which was approved by the Danish principals & implemented worldwide.JD• Formulate & own strategies for channel ac’s to achieve accounts growth targets & business objectives.• Discerning sales opportunities & devising/ implementing ‘Account Action Plans’.• Effectuating client account business building concepts to enhance brand share/ growth and volume.• Fostering productive rapport & effective partnerships with the ultimate decision-makers in the assigned ac’s.• Employing pricing/ promotion strategies, marketing opportunities, servicing, merchandising & category management endeavours to acquire new accounts & retain current accounts base.• Present prompt solutions to issues & problems to key stakeholders within the client organization in meeting their requisites.• Attaining budgeted sales volumes, trade spend, & profit margins within the account's base. Show less

• Jul 2001 - Mar 2003

• Dec 1992 - Jun 2001