Experience

MPM Products Ltd
• United Kingdom
• Manufacturing
• 1 - 100 Employee
• Key Account Manager, Asia

  • Dec 2022 - Present


Atome

• France
• Advertising Services

• Business Development Manager

  • Jun 2022 - Dec 2022

  Responsibilities: • New vertical focus on F&B business • End to end sales pipeline management from lead generation to conversion, ensuring high close win rate Responsibilities: • New vertical focus on F&B business • End to end sales pipeline management from lead generation to conversion, ensuring high close win rate



Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)

• Singapore
• Food and Beverage Services
• 200 - 300 Employee

• Assistant Area Sales Manager

  • Oct 2021 - Jun 2022

  Responsibilities:• Part of chain/key accounts team in the Modern On Trade Channel• Management of over 60 gastrobars and restaurants • Ensure successful execution of monthly brand campaigns to drive incremental sales

• Trade Marketing Manager

  • Apr 2020 - Feb 2022

  Responsibilities:• Build and execute monthly campaigns for big bet brands such as Tiger Crystal and Edelweiss• Management of Modern On Trade trade marketing budget• Execute brand activator role, building impactful and meaningful permanent in-store visibility for brand flagship stores • Craft sell out plans with Channel Manager to ensure strong throughput sales to trade



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Key Account Sales Executive, Modern On-Trade

  • Oct 2017 - Apr 2020

  Responsibilities: • Custodian of Channel financial budgets and distributor management for sell in • Management of monthly forecast of sales • Managing of key and chain international bar accounts • Craft sell out plans with Head of Sales to ensure strong throughput sales to trade Responsibilities: • Custodian of Channel financial budgets and distributor management for sell in • Management of monthly forecast of sales • Managing of key and chain international bar accounts • Craft sell out plans with Head of Sales to ensure strong throughput sales to trade



Kong Guan Dumpling/Pau Mfr Pte Ltd

• Singapore

• Assistant Key Account Manager

  • Apr 2014 - Oct 2017

  Responsibilities: • Driving business development in export sector. Markets include Dubai, Philippines, Indonesia. • Key account managment in modern trade accounts such as NTUC FairPrice, DFI and Sheng Siong • Sales lead on food services channel accounts such as Marina Bay Sands and Resorts World Sentosa • Sales lead on institutional sales channel such as SFI and SATS Catering • Work closely with R&D to develop new products Responsibilities: • Driving business development in export sector. Markets include Dubai, Philippines, Indonesia. • Key account managment in modern trade accounts such as NTUC FairPrice, DFI and Sheng Siong • Sales lead on food services channel accounts such as Marina Bay Sands and Resorts World Sentosa • Sales lead on institutional sales channel such as SFI and SATS Catering • Work closely with R&D to develop new products


Food Explorer Pte Ltd
• Singapore
• Food and Beverage Services
• 1 - 100 Employee
• Front of House Supervisor

  • Apr 2013 - Feb 2014