Lead Program Manager

• Jan 2020 - Present

Program Manager on Strategic Initiatives 👉 Define program charter, coordinate cross team, gather & analyze current state data (usage, billing, customer intel, competitive), generate insights, propose/recommend execution approaches, build progress monitoring & reporting and manage stakeholders expectations. 👉 Key Initiatives: Cross Screen Marketing Measurement (multi-touch Attribution TV/Digital/Social); Publisher+Retailer+Brand data collaboration; Addressable Audiences (Addressability); 〰️〰️〰️〰️〰️〰️〰️〰️ 2020 - 2022 Program Manager on Key Strategic Account 👉 Define program governance, manage day-to- day operation issue escalations, manage customer custom projects, be the client advocate for product enhancements, host weekly check in & monthly/quarterly client review sessions and support client renewal. 〰️〰️〰️〰️〰️〰️〰️〰️ Show less

Director, Global Reporting

• Oct 2017 - Jan 2020

Led a team of data engineers, BI analysts and data operation managers to deliver new advertising campaign performance and billing reporting solution on AWS stack from ground up. Successfully launch solution to 73 clients in IPG's UM and Initiative agencies within 1 year.👉 Work with various of data sources from AdTech/MarTech partners across display/search/social channels: DCM, Google Analytics, DoubleClickSearch, AdWords, Facebook/instagram, Twitter, Linkedin, Snapchat, BingAds, IAS, DoubleVerify, ExtremeReach, Nielsen DAR, ResearchNow, MediaOcean Prisma, Adobe Analytics...👉 Data Architect the solution: Design end to end ETL Workflow from input data requirements, data transformation and harmonization rules and output data schemas👉 Design continuous monitoring system for data quality control 👉 Work with internal partner infrastructure/platform engineering teams to bring solutions to live. Provide data format & processing requirements.👉 Work with product managers, project managers, devops, data science team and customer service team for planning, requirements gathering and trouble shooting 👉 Work in a rapid development agile environment: scrum/sprint 👉 Team management: recruit and set up new development team; work with onshore/offshore teams across multiple regions; define standard implementation processes———Tech Stack: AWS S3, Athena, Quicksight, RS, Python, SQL, Tableau, Spark, Parquet, Glue Show less

Sr. Technical Product Manager

• Jun 2014 - Oct 2017

Manage programmatic campaigns tracking, billing and reporting products. Successfully rolled out programmatic campaign reporting & billing solutions to 31 Cadreon global markets. 👉 Work with users: help users to implement and adopt to the product. Conduct user training for the product. Write user documentations and release notes. 👉 Product Requirements: write requirements and user stories. Wireframe/Prototype solutions and lead client feedback cycles 👉 Manage Roadmaps and work with engineering teams to deliver roadmap 👉 Product Adaption tracking and feature prioritizationsTech stack:Datorama (Salesforce Marketing Cloud), SQL, Tableau, Salesforce, Adobe eSign Show less

Project Manager, Integration Solutions

• Jun 2013 - Jun 2014

Funmobility is mobile marketing startup company that helps brands to create engaging mobile experiences with their customers. Customers can use pre-built templates to easily create mobile promotional pages for lead generation, customer survey, mobile coupon and royalty program signup. Then access analytics & performance reporting for content engagements and conversions. Clients include retailers, brands and quick service restaurants. My Role: Initially as tech led on the marketing portal that supports self-service on content creation & publishing and analytics reporting. Built from ground up and launch within months. Later transitioned to project manager/solution architect on client and partner engagements. Show less

Development Lead, Saas Mobile Marketing Portal

• Jul 2012 - Jul 2013

Mobile Application Developer

• Apr 2009 - Jul 2012

Developed various mobile related applications: wallpaper/ringtone purchase, mobile payment, image processing, mobile messaging app, mobile games

Technical Lead/Co-founder

• Oct 2007 - Apr 2009

TasteBudd is social network startup company that builds online communities for people with similar interests to access and exchange information on products and services. Two brands: ➡️ Tastebudd: Restaurant review and recommendations ➡️ ShutterBudd: Professional photograph gear (DSLRs) review and recommendations Key Responsibilities: 👉 Design and built the recommendation engine with statistic models. The algorithm calculates user personal preference score on a product or service, enable smart search results and listing. 👉 Led in database design, architecture design and development for the website 👉 Integrate with monetization and content services via APIs and Crawling. Some Examples: Google, Flickr, eBay, Amazon, Yelp. Show less

Business Intelligence Consultant

• Jul 2006 - Oct 2007

Worked in preparing RFI & REP for project bidding. Led high stake multi-million data migration contract project at federal agency NOAA (National Oceanic and Atmospheric Administration). Worked in preparing RFI & REP for project bidding. Led high stake multi-million data migration contract project at federal agency NOAA (National Oceanic and Atmospheric Administration).

Graduate Student/Teaching Assistance

• May 2005 - May 2006

Teaching Assistance for Graduate level course: Decision Under Uncertainty Teaching Assistance for Graduate level course: Decision Under Uncertainty

Business Application Developer

• Jul 2001 - Apr 2005

Developed and delivered multiple business-enabling web applications for KPMG's tax services practice. Led digital transformation of legacy tax applications. Managed team of developers and QA engineers. Worked closely with business stakeholders. Key technologies: J2EE, Struts, Hibernate, Oracle, Documentum, XML, Web Services Developed and delivered multiple business-enabling web applications for KPMG's tax services practice. Led digital transformation of legacy tax applications. Managed team of developers and QA engineers. Worked closely with business stakeholders. Key technologies: J2EE, Struts, Hibernate, Oracle, Documentum, XML, Web Services