Product Owner

• May 2019 - Present

Business Marketing Manager

• May 2018 - Apr 2019

• Increased sales by 8 times by implementing SEM, paid feeds and remarketing.• Optimized user acquisition channels and conversion rates by funnel analysis.• Improved customer engagement and brand awareness on social media.• Planned and developed online brand shop to strengthen its brand equity. • Expand sales channels to Kakao Gift, Naver Shopping, Lotte.com, Hmall, etc. • Increased sales by 8 times by implementing SEM, paid feeds and remarketing.• Optimized user acquisition channels and conversion rates by funnel analysis.• Improved customer engagement and brand awareness on social media.• Planned and developed online brand shop to strengthen its brand equity. • Expand sales channels to Kakao Gift, Naver Shopping, Lotte.com, Hmall, etc.

Co-Founder & Product Owner

• Jan 2016 - Mar 2017

• Executed marketing activities of app installs on UAC and Facebook.• Tracked and improved KPIs of UA, behavior and conversion rates on GA.• Conducted ASO and operated content channels of Naver blog and Instagram.• Planned travel application and managed the development project to release iOS.• Led 'Vietnam Hidden Place Contest' on Facebook for content collection and received +1,000 comments. • Executed marketing activities of app installs on UAC and Facebook.• Tracked and improved KPIs of UA, behavior and conversion rates on GA.• Conducted ASO and operated content channels of Naver blog and Instagram.• Planned travel application and managed the development project to release iOS.• Led 'Vietnam Hidden Place Contest' on Facebook for content collection and received +1,000 comments.

Sales Marketing Manager

• Oct 2015 - Dec 2016

• Executed joint promotions with hotel partners, and other service like Uber.• Managed day to day campaign performance, leveraging support of agencies.• Planned collaborated with a social media Influencer to hold a customer involved event.• Led O2O partnerships with 500 hotels directly and managed key partners.• Affiliated B2B sales through API integration with Gaja to achieve 30% sales growth. • Executed joint promotions with hotel partners, and other service like Uber.• Managed day to day campaign performance, leveraging support of agencies.• Planned collaborated with a social media Influencer to hold a customer involved event.• Led O2O partnerships with 500 hotels directly and managed key partners.• Affiliated B2B sales through API integration with Gaja to achieve 30% sales growth.

Research Analyst Internship

• Oct 2014 - Jan 2015

• Conducted market research and made documents for meat & sugar market in Russia.• Assisted works in trading fresh produce with Russian and signing an MOU with Nonhyup for cooperation. • Conducted market research and made documents for meat & sugar market in Russia.• Assisted works in trading fresh produce with Russian and signing an MOU with Nonhyup for cooperation.