Founder

• Aug 2021 - Present

Ilodia Labs is the team behind Tasty Toastys, a brand founded from selling out digital collectibles (NFTs) in early 2022. Tasty Toastys has since expanded to become a character merchandise brand with a physical line. More on tastytoastys.com Ilodia Labs is the team behind Tasty Toastys, a brand founded from selling out digital collectibles (NFTs) in early 2022. Tasty Toastys has since expanded to become a character merchandise brand with a physical line. More on tastytoastys.com

Adjunct Lecturer

• Aug 2022 - May 2023

Adjunct Lecturer for 2 Semesters: NFT for Business and Marketing Elective Adjunct Lecturer for 2 Semesters: NFT for Business and Marketing Elective

Entrepreneur In Residence (SG12)

• Oct 2022 - Dec 2022

Advisor

• Jan 2022 - Apr 2022

Business Development Manager

• Jun 2020 - Aug 2021

My main goal in Workato was to help set up the foundation for Workato Asia’s long-term sales pipeline by kickstarting external and internal strategic initiatives. Examples of what I worked on: industry development discussions with IMDA and Enterprise Singapore, partnerships with tertiary institutions to create educational programmes around automation (e.g. Singapore Polytechnic), and internal projects to help strengthen the marketing/PR functions. One primary achievement was… Show more My main goal in Workato was to help set up the foundation for Workato Asia’s long-term sales pipeline by kickstarting external and internal strategic initiatives. Examples of what I worked on: industry development discussions with IMDA and Enterprise Singapore, partnerships with tertiary institutions to create educational programmes around automation (e.g. Singapore Polytechnic), and internal projects to help strengthen the marketing/PR functions. One primary achievement was securing Workato’s Accreditation status with IMDA Singapore - see more at https://resources.workato.com/imda This is an elite business development initiative run by the Singapore government, which pre-qualifies Workato for all users in the SG Government, and also gives us dedicated account management services within IMDA, with potential access to large local enterprises such as banks, insurance providers, airlines, etc. Show less My main goal in Workato was to help set up the foundation for Workato Asia’s long-term sales pipeline by kickstarting external and internal strategic initiatives. Examples of what I worked on: industry development discussions with IMDA and Enterprise Singapore, partnerships with tertiary institutions to create educational programmes around automation (e.g. Singapore Polytechnic), and internal projects to help strengthen the marketing/PR functions. One primary achievement was… Show more My main goal in Workato was to help set up the foundation for Workato Asia’s long-term sales pipeline by kickstarting external and internal strategic initiatives. Examples of what I worked on: industry development discussions with IMDA and Enterprise Singapore, partnerships with tertiary institutions to create educational programmes around automation (e.g. Singapore Polytechnic), and internal projects to help strengthen the marketing/PR functions. One primary achievement was securing Workato’s Accreditation status with IMDA Singapore - see more at https://resources.workato.com/imda This is an elite business development initiative run by the Singapore government, which pre-qualifies Workato for all users in the SG Government, and also gives us dedicated account management services within IMDA, with potential access to large local enterprises such as banks, insurance providers, airlines, etc. Show less

Director of Marketing

• Jul 2019 - Dec 2019

I built & led the brand, marketing, and digital teams for Beachbody® Gear, an international apparel and footwear fitness line developed by GBP, the exclusive global apparel and footwear licensee for Beachbody, a billion-dollar fitness brand based in Santa Monica, California. • Launched a scalable E-Commerce solution for www.gearup.shop, in partnership with 4PL providers and international distributors. Activated shipping to USA, SG & MY in 3 months. • Built and ran the social media… Show more I built & led the brand, marketing, and digital teams for Beachbody® Gear, an international apparel and footwear fitness line developed by GBP, the exclusive global apparel and footwear licensee for Beachbody, a billion-dollar fitness brand based in Santa Monica, California. • Launched a scalable E-Commerce solution for www.gearup.shop, in partnership with 4PL providers and international distributors. Activated shipping to USA, SG & MY in 3 months. • Built and ran the social media team for @beachbody.gear (FB + IG). Directed content strategy, community growth and advertising budgets. Results: from ground up to 8 mil+ reach/month and 70+k followers across both channels. • Directed a group of marketing agencies to develop marketing tools for worldwide usage, including: ‣‣ Global brand campaigns, lookbooks, and videos, for digital, print, and outdoor (FW17 – SS20) ‣‣ Product and social media photography for global use in trade collateral and E-Commerce retail sites ‣‣ www.beachbodygear.com, an introductory website and product catalogue for international B2B sales • Organised international sales conferences and product tradeshows with global distributors in attendance. ‣‣ 100+ attendees/event in cities such as Los Angeles, Munich, Frankfurt, Ho Chi Minh, Bali, and Singapore ‣‣ Managed event budgets, logistics procurement, model casting, event production, and shipping of samples • Organised brand participation and marketing activities in annual international trade shows and sales exhibitions, e.g. ISPO Munich, IDEA World Convention Las Vegas, Beachbody Coach Summit USA New Orleans & Indianapolis. • Collaborated with internal USA sales team in setting up new digital retail accounts and sales channels, e.g. Teambeachbody.com, Amazon USA, Dick’s Sporting Goods, Shoebacca, Scheels, etc. • Secured and managed sponsorships and partnerships with international athletes, celebrity trainers, sports associations, national teams, gym brands, fitness events, and influencers.

Brand Marketing Manager

• Jun 2017 - Jun 2019

Manager, Lifestyle

• Oct 2016 - Jun 2017

I helped develop Singapore's top SMEs in the Lifestyle sector through capability development tools at the enterprise level and a variety of industry development projects. • Account managed >30 SMEs with direct engagement to C-level executives and founders within the Lifestyle (Retail) Industry. Provided business advisory while monitoring enterprise growth. Largest account held is a $500M global fashion footwear company. ‣‣ Primary portfolio: Footwear, Bags/Leather Goods, Costume… Show more I helped develop Singapore's top SMEs in the Lifestyle sector through capability development tools at the enterprise level and a variety of industry development projects. • Account managed >30 SMEs with direct engagement to C-level executives and founders within the Lifestyle (Retail) Industry. Provided business advisory while monitoring enterprise growth. Largest account held is a $500M global fashion footwear company. ‣‣ Primary portfolio: Footwear, Bags/Leather Goods, Costume Jewellery ‣‣ Others: Stationery, Gifts, Flowers, Books, Laundry ‣‣ Exceeded project evaluation targets by 80% (top performer in Lifestyle division for 2016) • Developed and executed sectoral strategies with public and private industry partners on sustainable E-Commerce/Omni-Channel adoption and growth. ‣‣ 300 executives have participated in training (e.g. masterclasses) and sharing sessions (e.g. seminars) • Designed and executed Fashion Futures 2015 - 2017, a public-private programme supporting the development of Singapore's fashion industry. Worked in partnership with key stakeholders such as: Singapore Fashion Week, Mercury MC, Digital Fashion Week, Zalora, Singapore Tourism Board, Textile and Fashion Federation, etc. ‣‣ Supported 6 emerging local brands in week-long training from industry experts in 8 different topics ‣‣ Organised an expert-led training programme for 6 emerging Singaporean brands in 8 different topics ‣‣ Advised 4 established Singaporean brands in their USA-distribution expansion strategies ‣‣ Chaperoned a 5-day business development mission trip in Jul 2016 with 3 local fashion brands to New York City, meeting with 19 fashion industry experts in the areas of design, production, digital strategy, brand storytelling, marketing, business expansion and PR (including CFDA initiatives - Fashion Incubator and Retail Incubator, Carolina Herrera, Mara Hoffman, Kate Spade, Prabal Gurung, Vogue, etc.)

Senior Officer, Lifestyle

• Jun 2015 - Oct 2016

Social Media Content Manager

• Nov 2014 - Apr 2015

• Developed start-up social media strategies and directed growth hacking alongside founders • Identified threats and opportunities created by shifts in social media trends and technology • Wrote blog content and designed visual assets (e.g. infographics, slideshows, landing pages, etc.) • Developed start-up social media strategies and directed growth hacking alongside founders • Identified threats and opportunities created by shifts in social media trends and technology • Wrote blog content and designed visual assets (e.g. infographics, slideshows, landing pages, etc.)

Teaching Assistant

• Aug 2014 - Dec 2014

Served as Teaching Assistant for the following modules: • LGST001 Ethics and Social Responsibility (Aug 2013 - Dec 2013) • COMM102 Foundations in Corporate Communications (Aug 2014 - Dec 2014) Served as Teaching Assistant for the following modules: • LGST001 Ethics and Social Responsibility (Aug 2013 - Dec 2013) • COMM102 Foundations in Corporate Communications (Aug 2014 - Dec 2014)

Brand Development Intern

• May 2013 - Jul 2013

• Developed, coordinated and executed marketing plans and activities • Assisted in the production of print, online and outdoor advertisements • Worked closely with operation teams, outlets and external parties for implementation of promotions • Designed visual merchandising of 2 new outlets through to opening days • Compiled general marketing reports reflecting outlet sales and competitors’ activities • Developed, coordinated and executed marketing plans and activities • Assisted in the production of print, online and outdoor advertisements • Worked closely with operation teams, outlets and external parties for implementation of promotions • Designed visual merchandising of 2 new outlets through to opening days • Compiled general marketing reports reflecting outlet sales and competitors’ activities