Experience

Pulse Magazine

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Social Media

  • Oct 2021 - Present



Goldings Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR and Social Media`

  • Oct 2022 - Present



Food and frolics

• Blogger at @food.and.frolics

  • Aug 2019 - Present

  www.foodandfrolics.co.uk www.foodandfrolics.co.uk



Northants Life

• United Kingdom
• Advertising Services

• Assistant Editor

  • Jan 2020 - Sep 2021

• Digital Specialist

  • Oct 2019 - Aug 2021



Pilkington Communications Ltd

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Public Relations Executive

  • Oct 2019 - Apr 2020

  Run social media accounts for clients Run social media account for PR agency Write and publish press releases Help manage and run events Write blog posts Run social media accounts for clients Run social media account for PR agency Write and publish press releases Help manage and run events Write blog posts



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• E-Commerce Content Editor

  • Sep 2018 - Oct 2019

  In my current role as E-Commerce content planner I am responsible for vanity URL’s, briefing creative ideas to promote our new products, copy on the Avon UK website, product descriptions and looking after SEOMy role involves:• Writing engaging copy for our onsite banners• Writing copy for new products• Briefing and writing vanity URL’s that sell the products while maximising SEO• Coming up with new ways to activate new campaigns on-site• Being involved in the brainstorming meetings of what we can do that’s new and engaging• Putting together comms plans for all activations• Pulling together reports of performance• Site sweeps – Ensure all content for My Avon Store is up to date and correct• Working with PR, Digital, Marketing and Communications to share our digital activation plans for product launches• Managing Avon’s UGC programme – thinking of ways to promote this and how we can encourage UGC Show less

• Digital Content Editor

  • 2017 - Oct 2019

  In my role as B2B Digital Content Editor I was responsible for activating incentives, promoting new products, looking after Avon’s Social Media Centre and creating a buzz through digital activations.My role involved:• Promoting new product launches through digital. This includes uploading social content, briefing and writing copy for digital platforms, requesting blogger content and coming up with creative new ways to share our content• Promoting incentives – briefing and writing landing pages and all related emails• Putting together comms plans for all activations• Pull reports using Omniture of all social shares and visits to SMC• Report back to all stakeholders with stats of how incentives and product activations have performed• Briefing and writing landing pages• Site sweeps – Ensure all content for My Avon Store is up to date and correct• Working with PR, Digital, Marketing and Communications to share out digital activation plans for product launches• Looking after all social sharing for B2B. Including working with agencies such as Retortal.• Writing Twitter, Facebook and Instagram copy to promote any B2B activity Show less

• B2B Email Executive

  • Jun 2015 - Oct 2019

  My role involved• Briefing and writing B2B emails including a weekly newsletter sent to 150,00 recipients• Planning in all B2B emails – including researching dates, ensuring no clashes and managing send times• Analysis of emails - looking at OR, CTR, popular content and conducting A/B tests and comparing results• Setting up and reporting back on automated emails. Automated emails include content such as when an order has been placed, when a balance needs to be made and when Representatives first join Avon.• Writing content for the Social Media Centre that Representatives can share on their channels• Choosing which content I’d like to feature on the Social Media Centre• Re-designing the Social Media Centre and CRM email• Writing Twitter, Facebook and Instagram copy to promote any B2B activity Show less

• Community Content Editor

  • Jun 2014 - Jun 2015

  Write, manage and edit content for social community website. Liaise with bloggers for reviews and content on the latest products.Editor for the social community website. Write, manage and edit content from Bloggers to upload to Avon's social websites. Use of YouTube and Twitter to promote the blogs, website and products. Send products to bloggers and create briefs to send to agencies. Attend events and create content to share through social using photos, videos and blog posts.My role involved:• Writing, editing and uploading blog posts to Avon’s community website Avon Beauty Connects, on behalf of bloggers. Using Photoshop to edit their photos so they are suitable for the community.• Working with blogging agency Gleam to research and find suitable bloggers for our content.• Working with the social team to promote blog posts through social channels tagging the bloggers, for them to also share with their followers.• Uploading vlogs to Avon’s YouTube channel. Interacting with Avon Representatives and consumers creating discussions and gaining feedback on the latest products.• Managing all content for the website including blogs, discussions, business cases, incentives, beauty reviews, blogger content and my own personal content.• Writing Twitter and Facebook posts to promote the blogs and discussions, ensuring the correct tags are included and making sure the titles catch people’s attention.• Attending events and celebrity shoots to capture content suitable for digital platforms and writing up on the day. This included going behind the scenes with Lorraine Kelly• Liaising with site moderator to create competitions around posts.• Reviewing figures and engagement to make sure content is popular and hitting business goals.• Passing on to the business what are hot discussions on the community, such as what products and incentives are popular and unpopular.• Use of HTML to trigger emails and upload photos. Show less



Avon Cosmetics

• Marketing Planner

  • Nov 2013 - Jul 2014

  Managing and promoting Avons Beauty bus. Choosing products to showcase on the bus and to the public. Sourcing locations to have the bus attend. Liasing with PR and media to help spread the word of the Avon opportunity. Managing and promoting Avons Beauty bus. Choosing products to showcase on the bus and to the public. Sourcing locations to have the bus attend. Liasing with PR and media to help spread the word of the Avon opportunity.



Avon

• United Kingdom
• Personal Care Product Manufacturing
• 700 & Above Employee

• Area Sales Manager

  • 2009 - 2013

  Create Marketing packs from the Brochure to promote to Representatives. Update Facebook and Twitter with the latest products and opportunities. Create discussions and blogs for reviews on products. Finding potentional Representatives using social networking and lead generation. Arrange product displays for events Delivering results to achieve bonus and incentives. Management of Representatives. Hold and arrange meetings and recognition dinners. Train new Managers on the Area Manager role. Use of Excel, Word and Powerpoint. Recruiting Representatives and Sales Leaders. Selling Avon products. Show less



Staples

• United States
• Retail Office Equipment
• 700 & Above Employee

• Sales Assistant/Trainer

  • Jun 2005 - Feb 2008

  I worked part time whilst in sixth form and took on a full time role after leaving school. I had many duties within my role, including working on the shop floor, on the copy right centre and assisting the manager in training new staff. I received excellent feedback for my customer service, communications skills and friendly nature which kept the customers returning to the store. I worked part time whilst in sixth form and took on a full time role after leaving school. I had many duties within my role, including working on the shop floor, on the copy right centre and assisting the manager in training new staff. I received excellent feedback for my customer service, communications skills and friendly nature which kept the customers returning to the store.