Experience

Vancouver Academy of Music

• Canada
• Music
• 1 - 100 Employee

• Marketing & Communications Manager

  • Mar 2023 - Present

  Growing VAM's Enrolment Through Multiple Channels: Brand Marketing on Social Media • Strategically deploys relatable and personalized content on social platforms to foster community engagement • Employs community engagement strategies like interactive polls, Q&A sessions, and user-generated content campaigns to create a dynamic, two-way dialogue Performance Marketing • Manages data-driven programmatic advertising, search campaigns, and paid social initiatives to precisely target prospective students&parents • Monitors and optimizes performance metrics to continually refine marketing efforts for maximum reach and conversion Lifecycle Marketing • Curates weekly e-blasts, biannual newsletters, and push notifications that resonate with different audience segments • Utilizes these touchpoints to nurture leads from initial interest to enrollment and beyond, maximizing lifetime value PR and Communications • Crafts compelling press releases and coordinates media coverage to elevate VAM's public profile • Liaises with external vendors, providing them with strategic briefs to ensure aligned communication goals and effective message delivery Event/Concert Promotions • Designs eye-catching print materials and develops a cohesive content strategy for event promotions • Implements SEO, social media advertising, and targeted email campaigns to maximize event attendance and drive enrolment Show less



Periphery Digital

• Canada
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Feb 2022 - Feb 2023

  Social Media Content Strategy: •Storyboard and film short videos for digital and social media channels both for our owned brands and client accounts. Channels include but are not limited to TikTok, Instagram, LinkedIn, Facebook, Little RED Book, and YouTube •Create compelling storytelling visual and written digital content based on data insights, background research, and a thorough understanding of client needs and objectives •A keen eye for aesthetics and details Key wins include: •Spearheaded new organic services for World’s tallest passive house, CURV by Brivia. Some of the account performances after 6-months of launch include: - followerbase increased by 298% - generated 1,068,956 impressions - accumulated 4,679 profile views - a total of 740 website clicks - Average ER (engagement rate) is 4.6%, while the industry benchmark is 2.3% Project Management: •Develop detailed plan and buildout tasks to monitor and track the progress of the project to ensure all projects are delivered on time within the stipulated scope and budget •Time-management skills — multitask and juggle competing demands from clients and the internal team, overseeing 15+ active clientele on a monthly basis •Team building — navigated and created processes, guidelines, and solidify new resources (ie: contractors, platforms, tools) to facilitate the expansion of services. Show less



Catalyst Agents

• Canada
• Advertising Services
• 1 - 100 Employee

• Social Media Coordinator

  • Feb 2021 - Jan 2022

  Social Media Content Strategy: • Plan, execute, and manage creative social media strategies across global social channels including Tiktok, Instagram, Facebook, LinkedIn, Youtube as well as Wechat, Weibo, and Little Red Book. • Lead messaging and written content for social media, maintaining the brand tone of voice. • Liaise, manage and supervise creative content production with corporate partners (agencies, influencers) • Engage the online community to drive conversations by monitoring inquires, direct messages, and comments. Influencer Marketing: • Develop and execute influencer programs inclusive of distribution strategies across paid, owned and earned that deliver on business objectives • Oversee research, identification, and relationship management with influencers that help meet brand goals • Responsible for organizing influencer events with the L’Oréal, Frito-Lays, Concord Pacific, and other stakeholders Paid Media: • Identify, outreach, and lead vendor management and external partnerships • Develop and present strategic direction for client campaigns • Implement analytics/metrics to measure vendor performance and drive business goals and improvements Show less



Commerce Undergraduate Society of UBC Vancouver

• Canada
• Higher Education
• 1 - 100 Employee

• Creative Director

  • May 2019 - Dec 2020

  The Commerce Undergraduate Society at UBC is the largest business school organization in Canada, both in terms of its $1.2 million annual operating budget and hundreds of student volunteers within the society. The CUS supports its members through services and clubs that assist in the personal, professional, and academic success of students. My role entails managing the Commerce Undergraduate Society’s website, creating graphics and visuals (using Photoshop, Canva, Illustrator, etc.), analyzing engagement and measuring platform success, and executing project deliverables. When needed, I also support the VP Marketing and AVP Marketing in their projects and roles. Show less



Eldon Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Analyst Intern

  • Jul 2020 - Aug 2020

  • Conducted research and collected data on the North American cannabis industry, including competitive analysis, pricing strategies, target market analysis, and SWOT analysis for LeafLink Inc. • Created a digital marketing campaign proposal for LeafLink to leverage its full potential in brand management by adapting multidirectional communications, positioning brand voice, and developing an SEO strategy to increase brand penetration • Conducted research and collected data on the North American cannabis industry, including competitive analysis, pricing strategies, target market analysis, and SWOT analysis for LeafLink Inc. • Created a digital marketing campaign proposal for LeafLink to leverage its full potential in brand management by adapting multidirectional communications, positioning brand voice, and developing an SEO strategy to increase brand penetration



Harmony Communities

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Assistant

  • Jan 2020 - Jul 2020

  • Led a 10-person regional management team to conduct in-depth research on e-commerce channels such as Facebook Marketplace, Zillow, WeChat official account, etc., expanded the scale of operations and increased sales by 80% • Managed all social media accounts (Official website, Facebook, Zillow, and Youtube) and created digital content for publishing to build brand awareness resulted in reaching 5000+ page views • Led a 10-person regional management team to conduct in-depth research on e-commerce channels such as Facebook Marketplace, Zillow, WeChat official account, etc., expanded the scale of operations and increased sales by 80% • Managed all social media accounts (Official website, Facebook, Zillow, and Youtube) and created digital content for publishing to build brand awareness resulted in reaching 5000+ page views



TD

• Pakistan
• Technology, Information and Media
• 1 - 100 Employee

• Customer Service Representative

  • Feb 2019 - Oct 2019

  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences, resulting in consistent 89% customer satisfaction rating • Experienced at making high-level presentations, delivering customer-focused solutions, and exceeding individual sales targets by 200% over the past quarter • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences, resulting in consistent 89% customer satisfaction rating • Experienced at making high-level presentations, delivering customer-focused solutions, and exceeding individual sales targets by 200% over the past quarter



BC SPCA

• Canada
• Civic and Social Organizations
• 100 - 200 Employee

• Volunteer

  • Jul 2018 - Aug 2018

  • Reached out to BC SPCA to fundraise on their project to eliminate animal cruelty and promote animal adoptions • Baked organic dog-treat and sold over 150 packages of home-baked biscuits • Held bake sales at BIA Summer Pet Fest Market and donated $336 to fight against animal cruelty • Managed the project's marketing campaign: executed digital media campaigns, created graphic posters, customized the biscuit packaging to promote the event • Reached out to BC SPCA to fundraise on their project to eliminate animal cruelty and promote animal adoptions • Baked organic dog-treat and sold over 150 packages of home-baked biscuits • Held bake sales at BIA Summer Pet Fest Market and donated $336 to fight against animal cruelty • Managed the project's marketing campaign: executed digital media campaigns, created graphic posters, customized the biscuit packaging to promote the event