Experience

PARQA

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Director, Client Services

  • Jan 2023 - Present

  Build and maintain healthy business relationships with clientsEnsure operational teams provide the highest quality services for clientsPlan, develop and manage client projects to ensure business objectives are metDetermine client project goals, scope and budgetDirect team members in meeting client and company objectivesDefine marketing operating budgets, and resource, risk and scope managementAct as brand ambassador and public speaker for various PARQA events & initiatives Show less

• Director, Creative Services

  • May 2020 - Mar 2023

  Oversaw and supported design, branding, writing, and marketing activities for all PARQA's clientsManaged a team of employees, contractors and vendors whose duties focus on developing brand and creating marketing materials, websites, and other content.Ensured quality and excellence across all Creative Services team deliverables, processes and outputsLead creative vision for PARQA brand identity and strategyLead rebrand projects for PARQA and numerous clientsManaged multi-faceted, cross-channel creative campaigns including web, social media, marketing automation, paid advertising, offline, sales enablement, and more.Oversaw creative production for video projects including concepting, storyboarding, shot list planning, vendor selection, and on-site/post production.Acted as brand ambassador and public speaker at various PARQA events Show less

• Senior Social Media Manager

  • Feb 2019 - May 2020

  Lead strategy and execution of all social media marketing programs + functions for Parqa and VersiqueDirectly manage and oversee Parqa's social media team and all client business related to social media marketing and advertisingGrew Parqa's Social Media-related gross revenue 8x in first year in conjunction with Sales teamStrategize and oversee all paid social planning, budgeting, content planning and reportingDelivered a +400% ROAS across paid social efforts in first yearCraft and implement cross-functional content strategies across marketing with an emphasis on social + mobile-first creativeDevelop and implement first-ever Influencer Marketing service offering at Parqa Digital Marketing Show less



Sleep Number Corporation

• United States
• Retail
• 700 & Above Employee

• Social Media + Influencer Specialist

  • Sep 2016 - Dec 2018

  Lead strategy and execution of influencer marketing programs + functions with an emphasis on social media platforms Directly managed and maintained all influencer + celebrity relationships and annual budget Crafted and implemented cross-functional content strategies across digital marketing with an emphasis on social + mobile-first creative Ideated, coordinated + executed influencer-led events including pop-ups, in-store events, Super Bowl and more, driving awareness, leads + sales Spearhead all influencer video production in partnership with video production team Develop cross-functional distribution methods to scale + merchandize content Show less



Axiom Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• PR & Social Media Account Coordinator

  • Oct 2015 - Sep 2016

  Lead all social media strategy, campaigns and activity across Axiom social media platforms Maintain + update company website content Build + maintain several demanding client relationships including Ecolab + TechMix Create + implement social media content strategies, PR strategies, media relations, copywriting, proofreading, event coordination Lead all social media strategy, campaigns and activity across Axiom social media platforms Maintain + update company website content Build + maintain several demanding client relationships including Ecolab + TechMix Create + implement social media content strategies, PR strategies, media relations, copywriting, proofreading, event coordination



Klass Cosmetics

• River Falls, WI

• Director of Sales & Marketing

  • Jan 2015 - Nov 2015

  Lead sales and marketing launch of new cosmetic line: Klass Cosmetics Build + maintain relationships, acquire new business, generate leads Plan + execute events Lead social media strategy and email communication for spa + salon Lead sales and marketing launch of new cosmetic line: Klass Cosmetics Build + maintain relationships, acquire new business, generate leads Plan + execute events Lead social media strategy and email communication for spa + salon



Starbucks

• United States
• Retail
• 700 & Above Employee

• Barista

  • Apr 2013 - Jan 2015