Experience

Cheetah Digital

• United States
• Software Development
• 300 - 400 Employee

• Campaign Manager

  • Sep 2022 - Present

  Campaign Manager for AMEX Client Campaign Manager for AMEX Client



Capgemini

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Process Lead

  • Oct 2021 - Sep 2022

  - Planning, developing and executing campaigns for stakeholders - Managing end to end execution of projects across marketing automation strategy, campaign designing, opportunity tagging and reporting dashborads. - Creation of Dashboard and micro reporting structure for the region. - Designing and managing personalised strategy for campaigns- improve response rates and run lifecycle based campaigns. - Reporting campaign success. - Designing Triggered and Workflow email campaigns. - Planning, developing and executing campaigns for stakeholders - Managing end to end execution of projects across marketing automation strategy, campaign designing, opportunity tagging and reporting dashborads. - Creation of Dashboard and micro reporting structure for the region. - Designing and managing personalised strategy for campaigns- improve response rates and run lifecycle based campaigns. - Reporting campaign success. - Designing Triggered and Workflow email campaigns.



Designhill

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Assistant Team Lead

  • Feb 2019 - Oct 2021

  - Managing execution process and collate all request requirements and deliver output. - Responsible for creating content and presentations for campaign strategy and execution. - Provide pre-campaign and post-campaign analysis and incorporate feedback in future campaigns. - Segment and leverage the marketing database for efficient and effective campaign targeting. - Implement social media strategy and social promotions for all the promotional, Transactional and Newsletter emails. - Develop and edit content for newsletters, presentations and other marketing material using HTML and CSS - Using AMPScript for personalization in the Newsletters - Summarizing Open Rate, Unique Click Through rate, number of emails sent to contact list, find out hard bounces and soft bounces - Creating triggered campaign flow for different Product requirements and A/B multi-variant testing to drive qualified traffic and remove building activities. Show less



Wunderman

• Advertising Services
• 700 & Above Employee

• Campaign Analyst

  • May 2015 - May 2018

  • Involved in setting up the Marketo Automation process for the client. • Segment and leverage the marketing database for efficient and effective campaign targeting. • Working with internal teams to gather requirements and then build, execute, and automate email marketing campaigns that are timely and relevant to the recipient and maximize ROI. • Ensuring Marketo is being used to its full potential and identifies opportunities to improve ROI through better automation and marketing. • Create and update marketing campaign workflows as changes to business requirement dictate. • Generate and implement test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue building activities to ensure maximum profitability. • Drive and manage email content process – layout, content, messaging, review and segmentation, and management. • Creating smart list and smart campaigns using Marketo. • Provide pre-campaign and post-campaign analysis and suggest recommended course of action for future campaign optimization. • Providing consultation on campaign sizing and targeting segmentation to the client manager and marketing managers. • Ensure proper communication of business requirements across stakeholders to ensure solutions are consistent with business unit standards and manage the business communication across various external clients. • Regularly communicate on the status and progress made on campaigns, developments towards clients and senior managers. • Timely and flawless execution of marketing campaign via marketing automation/Campaign management tools. • Effectively maintain client expectations and meet key deadlines. Managing the companies email campaigns and communicating company products and services through email marketing. • Analysis of current email marketing campaigns and making recommendations for improvement. • Creating and managing trigger email campaigns and customer journeys throughout the customer life-cycle to maximize sales. Show less