Digital Media Manager

• Sep 2019 - Present

Manage and support execution for all digital marketing materials and outreach for flagship Westminster accounts. Create and implement new strategic communication plans to improve social content creation and dissemination across social platforms. Report performance metrics, campus wide coordination efforts, and other insights to Chief Marketing Officer and College President on an annual basis. Design, coordinate, and execute photo and video shoots to fulfill college-wide content needs. Support ongoing execution of college rebrand (Westminster College to Westminster University), to ensure consistent adoption and cohesive visual communication across organizations. Show less

Social Media Coordinator (Executive Accounts)

• Dec 2017 - Present

Managed the online presence for the Chancellor and Provost of UC Davis through website and social media channels. Responsible for monitoring conversation trends, messages and feedback and creating reports that tracked metrics for senior leadership. Developed and maintained a comprehensive social media strategy that defined how social media communication techniques would be applied to increase visibility, traffic and engagement.Worked closely with the Office of the Chancellor and other key stakeholders to facilitate student engagement programs and ensure cohesion between the Chancellor's communications and presentations. Show less

Social Media Coordinator (UC Davis Accounts)

• 2016 - 2018

Implemented strategic goals through monthly planning and daily content creation across flagship social media channels. Engaged with current and prospective students, faculty, staff, alumni and other key stakeholders to authentically communicate the impact and value of UC Davis. In depth experience building audiences, tracking and reporting metrics, managing crises and community management.

Executive Analyst

• Feb 2015 - 2016

Provided administrative, analytical and project management support to the Chief Administrative Officer and Faculty Advisor to the Chancellor and Provost.

Marketing and Business Development

• Jan 2014 - Oct 2014

Helped research, design, and write proposals for various projects across seven different industry segments. Managed company social media accounts, ongoing campaigns and client relations events. Managed a new CRM system and led a weekly Management Marketing Call to discuss strategic and tactical plans for project procurement. Helped research, design, and write proposals for various projects across seven different industry segments. Managed company social media accounts, ongoing campaigns and client relations events. Managed a new CRM system and led a weekly Management Marketing Call to discuss strategic and tactical plans for project procurement.

Undergraduate Teaching Assistant

• Aug 2010 - Dec 2012

PR & Marketing Specialist

• May 2011 - Dec 2011

News Reporter

• Jan 2011 - May 2011

Produced news articles and features for the UPR Morning Edition and All Things Considered. Conducted telephone interviews with state legislators, community leaders, and other local public figures on items of business such as Legislation, special events, natural disasters or community classes. Produced news articles and features for the UPR Morning Edition and All Things Considered. Conducted telephone interviews with state legislators, community leaders, and other local public figures on items of business such as Legislation, special events, natural disasters or community classes.