Experience

Nanjing Sunlord Electronics Co., Ltd

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Aug 2022 - Present

  I had joined Sunlord as Business Development Manager, mainly focus on Semiconductors/Active Components, including Microcontroller, Memory, Discrete, Power Management IC, Wireless Module, Connector, etc. I'm focusing on exploring new customers and new demand creation and new opportunities. I'm handling Malaysia, Thailand and Philippines regions. I had joined Sunlord as Business Development Manager, mainly focus on Semiconductors/Active Components, including Microcontroller, Memory, Discrete, Power Management IC, Wireless Module, Connector, etc. I'm focusing on exploring new customers and new demand creation and new opportunities. I'm handling Malaysia, Thailand and Philippines regions.



WE COMPONENTS PTE. LTD.

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Jul 2017 - Jul 2022

  had joined WE Components as Sales Manager, who is handling Malaysia's customers, which is more than 20 accounts. Responsible for the overall Malaysia Sales Budget and Sales activities. The major EMS accounts like Plexus Manufacturing, including Malaysia and China's plants, Jabil, Flex, BCM Electronics, Escatec, PIE, etc.The focus products line are Renesas, Samsung Electro-Mechanics, Stackpole Electronics, TDK Epcos, TDK Lambda, Cirrus Logic, Taiwan Semiconductor, etc. had joined WE Components as Sales Manager, who is handling Malaysia's customers, which is more than 20 accounts. Responsible for the overall Malaysia Sales Budget and Sales activities. The major EMS accounts like Plexus Manufacturing, including Malaysia and China's plants, Jabil, Flex, BCM Electronics, Escatec, PIE, etc.The focus products line are Renesas, Samsung Electro-Mechanics, Stackpole Electronics, TDK Epcos, TDK Lambda, Cirrus Logic, Taiwan Semiconductor, etc.



SourceOne Electronics Pte Ltd

• Sales Manager

  • May 2016 - Jun 2017

  I had joined SourceOne Electronics as Sales Manager, who is handling Malaysia and Indonesia customers. The focus products line are for LED Lighting products, including LED component, Light Bar, COB, LED Driver, etc. We are carrying the LED brands like Lextar, Samsung and Harvatek, LED Driver is Inventronics and Lifud. I will work closely with customers to suggest the total solution for their lighting products and involved with their design to select the most suitable LEDs and LED Driver. I had joined SourceOne Electronics as Sales Manager, who is handling Malaysia and Indonesia customers. The focus products line are for LED Lighting products, including LED component, Light Bar, COB, LED Driver, etc. We are carrying the LED brands like Lextar, Samsung and Harvatek, LED Driver is Inventronics and Lifud. I will work closely with customers to suggest the total solution for their lighting products and involved with their design to select the most suitable LEDs and LED Driver.



WPG Electronics

• Semiconductor Manufacturing
• 100 - 200 Employee

• Product Marketing Manager

  • Nov 2011 - Apr 2016

  I'm taking care of Osram products, including LEDs and Sensor. I need to cover the SEA region, i.e. Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philipines. Work closely with respective sales person to push and promote Osram products. I need to taking care of the Solid State Lighting customer in Malaysia as well. Work closely with customers to design their end products like T8 tube, downlight, LED bulbs, etc. I'm taking care of Osram products, including LEDs and Sensor. I need to cover the SEA region, i.e. Singapore, Malaysia, Thailand, Indonesia, Vietnam and Philipines. Work closely with respective sales person to push and promote Osram products. I need to taking care of the Solid State Lighting customer in Malaysia as well. Work closely with customers to design their end products like T8 tube, downlight, LED bulbs, etc.



Avnet Electronics Marketing

• Product Manager

  • Jan 2010 - Nov 2011

  I'm taking up a role as Product Manager, to take care of the segment marketing of Microcontroller (MCU). We've a team called SIP (Special Improvement Plan), which is separate to 3 segments, which is Microcontroller, Lighting and RF. This team is to work together with the Sales Engineer and Field Application Engineer to growth the business for these segments. I need to taking care of the whole ASEAN market which is Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam. The line card of Microcontroller that i need to handle is more than 10 lines, they are Texas Instrument, Freescare, ST Micro, NXP, Renesas, Toshiba, Microchip, Cypress, Maxim, Infineon, etc. Show less



Hikali Corporation

• United States
• Restaurants
• 1 - 100 Employee

• Technical Sales Engineer

  • Jul 2007 - Jan 2010

  have to understand well for all the products of these companies, which is including MCU, Memory, MOSFET, Transistor, Diode, Power Module, Optical Device, Hybrid IC, LVDS, RFIC, Power Management IC, Coin Type Battery (CR,ML), Lithium-Ion Battery, Dry Battery, etc. When customer plan to have a new project for some electronics/ electrical products, I should recommend the suitable parts to them and involve in the design. I have to fully support on any technical issue on that projects. Besides of technical portion, i have to handle on sales issue. I have to looking for new customer and introduce our company/products to them, seeking the chances to close the sales and also providing quotation and coordinate for the delivery issue. Show less