Customer Marketing Specialist

• Oct 2022 - Present

Growth Marketing Specialist

• May 2021 - Oct 2022

Social Media Marketing Consultant

• Jun 2020 - Jan 2021

- Create and coordinate engaging and educational content for IFNA's Facebook, Instagram, LinkedIn, and Twitter accounts using tools like Canva and Hootsuite - Design, launch, and track Paid Social advertisements to promote brand awareness and increase training module sales - Create and coordinate engaging and educational content for IFNA's Facebook, Instagram, LinkedIn, and Twitter accounts using tools like Canva and Hootsuite - Design, launch, and track Paid Social advertisements to promote brand awareness and increase training module sales

President & Marketing Director

• Jan 2017 - Dec 2020

Woof Magazine prides itself on creating current, topical, and cutting-edge content for the students of Northeastern University. Through our consistent online presence and bi-semesterly print issues we want to keep Northeastern up-to-date and in-the-know with our Lifestyle magazine, with categories including Media & Culture, Politics, and student and urban life. As the President and Marketing Director, I run all social media accounts, organize fundraising and promotional events, and… Show more Woof Magazine prides itself on creating current, topical, and cutting-edge content for the students of Northeastern University. Through our consistent online presence and bi-semesterly print issues we want to keep Northeastern up-to-date and in-the-know with our Lifestyle magazine, with categories including Media & Culture, Politics, and student and urban life. As the President and Marketing Director, I run all social media accounts, organize fundraising and promotional events, and handle any administrative needs. Show less Woof Magazine prides itself on creating current, topical, and cutting-edge content for the students of Northeastern University. Through our consistent online presence and bi-semesterly print issues we want to keep Northeastern up-to-date and in-the-know with our Lifestyle magazine, with categories including Media & Culture, Politics, and student and urban life. As the President and Marketing Director, I run all social media accounts, organize fundraising and promotional events, and… Show more Woof Magazine prides itself on creating current, topical, and cutting-edge content for the students of Northeastern University. Through our consistent online presence and bi-semesterly print issues we want to keep Northeastern up-to-date and in-the-know with our Lifestyle magazine, with categories including Media & Culture, Politics, and student and urban life. As the President and Marketing Director, I run all social media accounts, organize fundraising and promotional events, and handle any administrative needs. Show less

Product Analyst Co-op

• Jan 2020 - Apr 2020

- Designed a Splunk dashboard using app and web data from the Toast Drop product to track success metrics and influence the product roadmap and GTM strategy - Managed the roll-out of a delivery feature on the Toast TakeOut app from beta to GA, keeping restaurants open and guests fed through the COVID-19 crisis - Wrote user stories and requirements for the Toast Email Marketing product, influenced by user feedback and competitive research - Performed user acceptance testing in a… Show more - Designed a Splunk dashboard using app and web data from the Toast Drop product to track success metrics and influence the product roadmap and GTM strategy - Managed the roll-out of a delivery feature on the Toast TakeOut app from beta to GA, keeping restaurants open and guests fed through the COVID-19 crisis - Wrote user stories and requirements for the Toast Email Marketing product, influenced by user feedback and competitive research - Performed user acceptance testing in a pre-production environment for the Toast Email Marketing product

Customer Marketing Co-op

• Jan 2019 - Dec 2019

- Sent 11 monthly newsletters out to a full customer base of 24k+ contacts via Hubspot and Marketo, including a studio produced video format edited in Adobe Premiere - Produced 3 customer case studies (2 written and 1 written with video) to support product launches and competitive sales strategy - Drove user acquisition and first orders for the Toast TakeOut food ordering app through developing an ambassador program and leading social media promotion of restaurant events - Piloted a… Show more - Sent 11 monthly newsletters out to a full customer base of 24k+ contacts via Hubspot and Marketo, including a studio produced video format edited in Adobe Premiere - Produced 3 customer case studies (2 written and 1 written with video) to support product launches and competitive sales strategy - Drove user acquisition and first orders for the Toast TakeOut food ordering app through developing an ambassador program and leading social media promotion of restaurant events - Piloted a lunch delivery product, Toast Drop, owning branding, design, sales, consumer marketing, customer success, and operations, proving out a concept to eventually work with developers to create a high quality app and web experience scaling to 36 locations partnered with 15 restaurants

Media Team

• Jan 2017 - Dec 2018

- Wrote show reviews of concerts, albums, and news in the music industry for the WRBB website - Photographed live shows and conducted interviews with artists - Wrote show reviews of concerts, albums, and news in the music industry for the WRBB website - Photographed live shows and conducted interviews with artists

Digital Marketing Co-op (SEO)

• Jan 2018 - Jun 2018

-Wrote buying guides for various departments and items across site to funnel buyers to the right areas of the website and increase conversion -Created on-site content and worked with 30+bloggers to deliver links to targeted pages in order to improve Wayfair's rankings for key terms -Wrote buying guides for various departments and items across site to funnel buyers to the right areas of the website and increase conversion -Created on-site content and worked with 30+bloggers to deliver links to targeted pages in order to improve Wayfair's rankings for key terms

Community Member, Style Guru

• Sep 2017 - May 2018

-Online learning and social media community -Actively participate in skill-building exercises and networking activities to help diversify my skill set -Gain knowledge and experience in professional communication, social media best practices, marketing/PR -Online learning and social media community -Actively participate in skill-building exercises and networking activities to help diversify my skill set -Gain knowledge and experience in professional communication, social media best practices, marketing/PR

The NU.in. Program Alumni Ambassador

• Jan 2017 - May 2018

-Answer questions on a panel in front of prospective students and families of the NU.in. Program at Northeastern University at welcome events and information sessions, as well as engaging them on the floor, about my experience abroad as a first semester freshman -Provide feedback for and assist in the promotion of the program -Develop and demonstrate leadership and public speaking skills -Answer questions on a panel in front of prospective students and families of the NU.in. Program at Northeastern University at welcome events and information sessions, as well as engaging them on the floor, about my experience abroad as a first semester freshman -Provide feedback for and assist in the promotion of the program -Develop and demonstrate leadership and public speaking skills

Client Service Associate

• May 2017 - Dec 2017

Focus on Boston partners with companies to conduct qualitative market research with the most upscale and award winning focus group facility on the east coast. As a client service associate, I help our clients reach their targeted markets and research goals with convenience and efficiency. Focus on Boston partners with companies to conduct qualitative market research with the most upscale and award winning focus group facility on the east coast. As a client service associate, I help our clients reach their targeted markets and research goals with convenience and efficiency.

Desk Receptionist

• Jan 2017 - May 2017

-Handle business emails and calls for the agency, assist preparation for meetings, organize and restock office supplies -Developing professional administrative skills -Handle business emails and calls for the agency, assist preparation for meetings, organize and restock office supplies -Developing professional administrative skills

Writer

• Oct 2016 - Mar 2017

-Write show reviews of concerts as well as conduct and transcribe interviews with the artists into a story for the online music section -Write show reviews of concerts as well as conduct and transcribe interviews with the artists into a story for the online music section

Food Service Worker

• Nov 2016 - Jan 2017

Desk Receptionist

• Jul 2015 - Aug 2015