Chala Dincoy
B2B Elevator Pitch Bootcamp Live Training Leader at The Repositioning Expert (division of Coachtactics)- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Turkish, conversational French -
Topline Score
Bio
Estie Rand
Chala was able to pinpoint exactly where I could leverage my unique positioning in the marketplace. Her background in launching brands set her up perfectly to help identify the differentiation in my brand and the messaging I could best use to communicate that. Thanks Chala!
Amy Collette
My group got tremendous value from Chala's presentation. She taught the framework of her method to create a powerful pitch, and then she "polished" the pitches of group members who volunteered to be on the "hot seat" where Chala asks specific questions and then almost magically refines their pitches. I followed up with attendees, and all found her help invaluable.
David Wanamaker
Chala's commitment to providing the highest level of value to the people she coaches is outstanding. I was fortunate enough to participate in her week-long Elevator Pitch Boot Camp and the experience was fantastic. Chala helped me to zero in on a my niche market and refine my elevator pitch to address my clients' most critically felt need. I was so impressed that she featured her students in Facebook Live interviews and was thrilled to have the opportunity to participate. As if that wasn't enough value, she consistently provided interviews with thought leaders whose insights were fantastic. Moreover, I am grateful that she introduced me to the Free Website Guys. They selected my business as one of ten among approximately 250 applicants and I've already started the process of building my site. The amount of value that Chala provided in her Boot Camp was just fabulous. Thank you, Chala, for the great coaching!
Estie Rand
Chala was able to pinpoint exactly where I could leverage my unique positioning in the marketplace. Her background in launching brands set her up perfectly to help identify the differentiation in my brand and the messaging I could best use to communicate that. Thanks Chala!
Amy Collette
My group got tremendous value from Chala's presentation. She taught the framework of her method to create a powerful pitch, and then she "polished" the pitches of group members who volunteered to be on the "hot seat" where Chala asks specific questions and then almost magically refines their pitches. I followed up with attendees, and all found her help invaluable.
David Wanamaker
Chala's commitment to providing the highest level of value to the people she coaches is outstanding. I was fortunate enough to participate in her week-long Elevator Pitch Boot Camp and the experience was fantastic. Chala helped me to zero in on a my niche market and refine my elevator pitch to address my clients' most critically felt need. I was so impressed that she featured her students in Facebook Live interviews and was thrilled to have the opportunity to participate. As if that wasn't enough value, she consistently provided interviews with thought leaders whose insights were fantastic. Moreover, I am grateful that she introduced me to the Free Website Guys. They selected my business as one of ten among approximately 250 applicants and I've already started the process of building my site. The amount of value that Chala provided in her Boot Camp was just fabulous. Thank you, Chala, for the great coaching!
Estie Rand
Chala was able to pinpoint exactly where I could leverage my unique positioning in the marketplace. Her background in launching brands set her up perfectly to help identify the differentiation in my brand and the messaging I could best use to communicate that. Thanks Chala!
Amy Collette
My group got tremendous value from Chala's presentation. She taught the framework of her method to create a powerful pitch, and then she "polished" the pitches of group members who volunteered to be on the "hot seat" where Chala asks specific questions and then almost magically refines their pitches. I followed up with attendees, and all found her help invaluable.
David Wanamaker
Chala's commitment to providing the highest level of value to the people she coaches is outstanding. I was fortunate enough to participate in her week-long Elevator Pitch Boot Camp and the experience was fantastic. Chala helped me to zero in on a my niche market and refine my elevator pitch to address my clients' most critically felt need. I was so impressed that she featured her students in Facebook Live interviews and was thrilled to have the opportunity to participate. As if that wasn't enough value, she consistently provided interviews with thought leaders whose insights were fantastic. Moreover, I am grateful that she introduced me to the Free Website Guys. They selected my business as one of ten among approximately 250 applicants and I've already started the process of building my site. The amount of value that Chala provided in her Boot Camp was just fabulous. Thank you, Chala, for the great coaching!
Estie Rand
Chala was able to pinpoint exactly where I could leverage my unique positioning in the marketplace. Her background in launching brands set her up perfectly to help identify the differentiation in my brand and the messaging I could best use to communicate that. Thanks Chala!
Amy Collette
My group got tremendous value from Chala's presentation. She taught the framework of her method to create a powerful pitch, and then she "polished" the pitches of group members who volunteered to be on the "hot seat" where Chala asks specific questions and then almost magically refines their pitches. I followed up with attendees, and all found her help invaluable.
David Wanamaker
Chala's commitment to providing the highest level of value to the people she coaches is outstanding. I was fortunate enough to participate in her week-long Elevator Pitch Boot Camp and the experience was fantastic. Chala helped me to zero in on a my niche market and refine my elevator pitch to address my clients' most critically felt need. I was so impressed that she featured her students in Facebook Live interviews and was thrilled to have the opportunity to participate. As if that wasn't enough value, she consistently provided interviews with thought leaders whose insights were fantastic. Moreover, I am grateful that she introduced me to the Free Website Guys. They selected my business as one of ten among approximately 250 applicants and I've already started the process of building my site. The amount of value that Chala provided in her Boot Camp was just fabulous. Thank you, Chala, for the great coaching!
Credentials
-
WeConnect International
WEConnect InternationalOct, 2016- Sep, 2024 -
Certification of Compliance
WBE CanadaJan, 2016- Sep, 2024 -
ACC
International Coaching FederationDec, 2007- Sep, 2024
Experience
-
The Repositioning Expert (division of Coachtactics)
-
Canada
-
Business Consulting and Services
-
1 - 100 Employee
-
B2B Elevator Pitch Bootcamp Live Training Leader
-
Jul 2020 - Present
***No more confused faces when you explain what you do for a living.***Would this help you? If it's a yes, I am looking for 16 Decisions Makers who’s companies make at least $500K a year and want to make an extra $250K in sales in the next 12 months with or without a pandemic.Listen how here
-
-
CEO & Founder
-
Jan 2005 - Present
I am the CEO and Founder of TheRepositioningExpert.com - A Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In my former life, I was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers. In addition, I'm a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at International conferences.Having been a purchaser of services in my role as a marketing manager for Tier 1 corporations for decades, I am able to help professional service providers to break through the competitive landscape and to get through to the corporate decision makers faster and in a more relevant way. This, in turn ensures a consistent and sustainable lead pipeline as well as a marketing plan that enables accelerated growth.
-
-
-
BIC Inc
-
Italy
-
Financial Services
-
1 - 100 Employee
-
Brand Marketing Manager
-
Apr 2004 - Aug 2011
Stationery Category Canada• Through consistently incorporating the quality message in all marketing vehicles, grew the BIC brand volume by double digits in a flat Stationery category over 7 years.• Won the first ever industry award for the company with the Be Incredibly Creative In school program in 2005. • Analysed the Stationery category and made recommendations which enabled 51 new sku launches worth $1 million in annual sales which helped achieve budget for the category for the first time in 5 years winning me a President’s Award Ring.• Liaised with Disney Canada to launch a licensed new line of colouring products which increased topline sales by $700K in 2004. • Planned and executed an integrated promotion including tv advertising, online contest and sampling with Much Music which received a record number of hits within one week of ad airing.
-
-
-
Playtex Products
-
Manufacturing
-
1 - 100 Employee
-
Business Manager | Infant Feeding Products
-
2001 - 2004
• Performed the Infant Category Business Analysis and prepared the 2003/2004 Marketing Plans which resulted in the company’s first Health Care Professionals Program.• Analyzed the Spill-proof Cups performance declines to recommend several tactical activities, which resulted in helping meet 2003 shipment objectives.• Recommended and launched 10 New Products for 2003/2004, which constitutes $800K additional revenue for the business. • Restaged packaging for 65 skus which helped drive image attribute score increases in consumer testing.
-
-
-
-
Project Manager | Oral Care
-
2001 - 2001
• Assisted in strategic planning for the Oral Care business by conducting extensive Nielsen analyses, which resulted in the determination of a new line extension for the next year.• Wrote and presented a Business Plan to the Board of Directors which resulted in the approval to launch a new gum line.• Developed and launched a new gum (All in One) which consumer tested at the highest Purchase Intent level within the Dental Gum Line. • Assisted in strategic planning for the Oral Care business by conducting extensive Nielsen analyses, which resulted in the determination of a new line extension for the next year.• Wrote and presented a Business Plan to the Board of Directors which resulted in the approval to launch a new gum line.• Developed and launched a new gum (All in One) which consumer tested at the highest Purchase Intent level within the Dental Gum Line.
-
-
-
Diageo
-
United Kingdom
-
Beverage Manufacturing
-
700 & Above Employee
-
Brand Manager
-
1997 - 2000
(Toronto)- Proposed a repositioning plan for Silent Sam Vodka which resulted in Executive approval to proceed to first phase of project.- Developed creative strategy for Gordon’s Gin, which resulted in the first tv ad campaign for the brand in 11 years.(Istanbul) - Developed strategic positioning and action plan for Johnnie Walker, Smirnoff and Bailey’s brands, resulting in the initiation of brand communications and sales guidelines for the Turkish market.- Implemented consumer and trade communication programs in bars and restaurants, which yielded a 30% increase in brand image tracking studies.
-
-
-
Microsoft
-
United States
-
Software Development
-
200 - 300 Employee
-
Desktop Product Manager
-
1996 - 1997
- Developed and executed a launch program for Office 97, which resulted in 50% over-achievement of sales objectives for the product.- Demonstrated Office 97 to over 3000 resellers and IT professionals in 8 months, resulting in a rapid order-placement, which helped achieve sales objectives. - Developed and executed a launch program for Office 97, which resulted in 50% over-achievement of sales objectives for the product.- Demonstrated Office 97 to over 3000 resellers and IT professionals in 8 months, resulting in a rapid order-placement, which helped achieve sales objectives.
-
-
-
PepsiCo
-
United States
-
Food and Beverage Services
-
700 & Above Employee
-
Assistant Brand Manager
-
1992 - 1996
PEPSICO FOODS INTERNATIONAL/FRITO-LAY& PIZZA HUT INTERNATIONAL & PEPSI COLA LTD.Through a Pepsico Management Trainee program, I had rotating positions in each sister company and their marketing departments throughout the 4 years, starting with Pepsi Cola, Pizza Hut and lastly Pepsico Foods (Frito-Lay).- Launched Ruffles Wavy, which doubled category sales for the quarter versus year ago.- Created the country’s first sponsored Snowboard and Windsurf Sponsorship program. Related events garnered publicity worth close to $1 million US within one year
-
-
Education
-
-
University of Ottawa / Université d'Ottawa
BComm Hon, Commerce -
2004 - 2011
Coach University
ACC, Coaching
Community
