Experience

ESM

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing Director, Park Ave

  • Jun 2023 - Present

• Sports Marketing Agent

  • Aug 2022 - Jul 2023

  ESM is a global sports management firm providing branding and marketing consultation to elite athletes as well as corporations and institutions with business interest in sports. Our teams leverage a novel approach to data and analytics to derive influence and partnership values. This approach allows our athletes and partners to reset the market with greater return and a deeper purpose.



VizSense

• United States
• Advertising Services
• 1 - 100 Employee

• Campaign Manager

  • Jul 2021 - Jun 2022

  - Partner with the Senior Account Manager in ensuring client delivery is flawlessly executed across all campaigns (dozens at a time) managing day-to-day Influencer Marketing Coordinator’s processes- Oversee Campaign Process and Deliverables by working closely with my team of Influencer Marketing Coordinators on all aspects of a campaign; including influencer identification and contracting, editing and approving influencer drafts, managing campaign posting calendar, monitoring, and optimizing campaign results, writing creative briefs, and presenting results.- Ensure a strong understanding of client products and marketing goals to propose relevant campaign content, strategy, and optimization ideas.- Manage day‐to‐day communications with clients via live meetings, phone, and/or email.- Hold Influencer Marketing Coordinators to deadlines/timelines to ensure client deliverables are accurate and ready prior to client delivery.- Responsible for overseeing overall budget allocation for influencers and paid amplification. Show less

• Influencer Marketing Coordinator

  • Jun 2019 - Jul 2021

  - Coordinated and managed content production with influencers including briefing, influencer sourcing, concepts, strategy, and overseeing execution with cross functioning teams- Facilitated all aspects of the campaign planning, execution, and analysis process; including managing campaign calendar, monitoring and optimizing campaign results, writing creative briefs, and developing campaign analysis reports- Worked alongside brands in industries such as: beauty, beverages, consumer goods, hospitality, fitness, including Fortune 500. - Efficiently managed large budgets for our clients to ensure work was in line with brand standards and requests- Lead the development and implementation of benchmarking and measurement standards to improve tracking of the effectiveness of influencer programs and identified new measurement opportunities for assessing ROI and ROAS- Reported program performance to C-level executives, working in tandem with our data team to implement stronger reporting analytics Show less



Kappa Kappa Gamma

• United States
• Non-profit Organizations
• 700 & Above Employee

• Event Executive

  • Nov 2017 - Jan 2019

  • Planned and executed more than 10 social events throughout 2018 for over 800 guests • Managed a budget of $10,000 per event • Utilize Excel, KeyReports, and Kappa Kappa Gamma website

• Recording Secretary

  • Nov 2016 - Nov 2017

  • Documented accurate chapter attendance during all sorority events • Responsible for minutes taken at chapter and executive board meetings• Responsible for ongoing communication and fulfilling reporting requirements with National Kappa Kappa Gamma



D Magazine

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Marketing and Brand Intern

  • May 2018 - Aug 2018

  • Led the promotional schedule for D Magazine’s Pinterest page and increased average daily impressions by 25% • Conducted industry competitor research to help the marketing team format their social strategy for Q4 • Created a Facebook promotional plan utilizing Ad Manager which reached 16, 792 people • Built, organized, and fact-checked lists for editorial features and events • Gathered weekly analytics from Instagram that were utilized during company-wide monthly recaps • Project managed a team of interns for D Magazine’s biggest event of the year, Best of Big D Show less



Handley Breaux Designs

• Birmingham, Alabama Area

• Assistant Event Planner

  • Dec 2016 - Nov 2017

  • Led on-site activities at 12 weddings in 2017 • Worked closely with vendors in planning and coordination of events • Gathered information from clients, recommended and organized vendor pricing, and implemented • Led on-site activities at 12 weddings in 2017 • Worked closely with vendors in planning and coordination of events • Gathered information from clients, recommended and organized vendor pricing, and implemented



Orangetheory Fitness

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Campus Representative

  • Oct 2016 - May 2017

  • Campus Representative for the new University of Alabama location • Exceeded the 50 new member pre-opening target • Handled data entry concerning new client information records • Campus Representative for the new University of Alabama location • Exceeded the 50 new member pre-opening target • Handled data entry concerning new client information records



The Fitness Fetish Retail Store

• Santa Rosa, Florida

• Sales Representative

  • May 2016 - Aug 2016

  • Itemized inventory on a bi-weekly basis for over 100 products • Worked on the sales floor with customers • Responsible for a weekly sales goal averaging 20% higher than the previous year • Itemized inventory on a bi-weekly basis for over 100 products • Worked on the sales floor with customers • Responsible for a weekly sales goal averaging 20% higher than the previous year



Belt & Bruner, P.C.

• United States
• Law Practice
• 1 - 100 Employee

• Office Assistant

  • May 2014 - Aug 2014

  • Ran errands for the partners to increase efficiency in the workplace • Scheduled meetings in order to maximize the attorneys’ time effectively • Organized dozens of cases and filed them in an online database • Ran errands for the partners to increase efficiency in the workplace • Scheduled meetings in order to maximize the attorneys’ time effectively • Organized dozens of cases and filed them in an online database