Chief Digital Officer & Chief Media Officer | Member of the Executive Management Team

• Feb 2021 - Present

Responsible for developing a Group-wide digital strategy for over 10 countries and multiple leading brands that maximizes the use of the Eckes-Granini digital channels and envision the journey consumers take in their path to a more enjoyable life, connecting the dots between the Eckes-Granini online and multiple retail experiences, ensuring that consistent brand experience and messaging is delivered. Responsible for developing a Group-wide digital strategy for over 10 countries and multiple leading brands that maximizes the use of the Eckes-Granini digital channels and envision the journey consumers take in their path to a more enjoyable life, connecting the dots between the Eckes-Granini online and multiple retail experiences, ensuring that consistent brand experience and messaging is delivered.

Advisor | Sidepreneur | Founder

• Mar 2021 - Present

For over 20 years I have successfully advised brands, companies, marketing leaders, entrepreneurs, founders and friends as they take advantage of the digital opportunities for their business and close the gap between brand, creativity and sales. For over 20 years I have successfully advised brands, companies, marketing leaders, entrepreneurs, founders and friends as they take advantage of the digital opportunities for their business and close the gap between brand, creativity and sales.

Chief Executive Officer

• Apr 2016 - Sep 2020

Simplify marketing challenges and offer solutions for brands through creativity, technology and digitalization in a fragmented world. Leading the advertising-, CRM-, digital- and PR-agencies in Germany of one the biggest and most awarded creative networks of the world. Trusted advisor for C-level marketing executives and directors.

Managing Director | Capability leader customer engagement & commerce

• May 2015 - Mar 2016

Spearheaded the digital, customer engagement & commercial capability of the Ogilvy Group in Germany. P/L responsibility for 3 entities in 3 offices Frankfurt, Düsseldorf and Berlin.

Management Partner | Business Unit Lead

• Dec 2014 - Apr 2015

Digital marketing consultant and business unit leader, for key accounts O2 CRM, B2B and Brand (CRM consulting for cross upsell-, loyalty- and inlife-, retention- and winback-campaigns, TVC campaigns, B2B communication and lead campaigns), Media Markt Club (loyalty program), AmericanExpress (B2C and B2B marketing campaigns), Nestlé (Corporate brand campaigns), Nescafé (digital campaigns, social communities, content factory) and more.

Client Service Director | Team Lead Account Management

• Dec 2012 - Apr 2015

Digital marketing consultant and team leader, for key accounts IKEA hej community (development and running of a social community), ZEISS camera lens division (brand consulting), O2 (CRM consulting for cross upsell-, loyalty- and inlife-, retention- and winback-campaigns and TVC campaigns, Media Markt Club (loyalty program), AmericanExpress (B2C and B2B marketing campaigns).

Management Supervisor | Group Lead Account Management

• Oct 2010 - Nov 2012

Digital marketing consulting, as group leader, for the clients accounts IKEA hej community (development and running of a social community), ZEISS camera lens division (brand consulting), SWAROVSKI (digital campaigns), O2 (CRM consulting for cross upsell-, loyalty- and inlife-, retention- and winback-campaigns).

Assistant Lecturer

• Oct 2011 - Jul 2012

for “Basics of Advertising” and “Advanced Advertising Concepts” at the chair of pro-dean Professor Hans-Jörg Zimmermann. for “Basics of Advertising” and “Advanced Advertising Concepts” at the chair of pro-dean Professor Hans-Jörg Zimmermann.

Senior Brand Manager - Trade Communication & Social Media

• Jul 2009 - Sep 2010

Responsible for brand management and establishing the digital-, social- and trade-communication capabilities through different transformation projects. Driving the digitalization of the brand communication & marketing department. Marketing budget responsibility over xx million of marketing budget for trade communication (ATL & BTL). Coordinating the agency partners (trade, digital & social agencies). Responsible for brand management and establishing the digital-, social- and trade-communication capabilities through different transformation projects. Driving the digitalization of the brand communication & marketing department. Marketing budget responsibility over xx million of marketing budget for trade communication (ATL & BTL). Coordinating the agency partners (trade, digital & social agencies).

Digital Account Director

• Jan 2008 - Jun 2009

Consulting clients such as T-Mobile/Telekom, Volvo Cars and Activision Blizzard on integrated brand campaigns. Senior Key Account Manager and responsible for the online budgets and revenue of SCHOTT Solar, T-Mobile/Telekom and BMW.

Senior Interactive Project Manager

• Jan 2008 - Feb 2008

Clients: T-Mobile, BMW, SCHOTT Solar

Senior Interactive Project Manager

• Jun 2007 - Dec 2007

Clients: T-Mobile, SCHOTT Solar

Managing Director

• Oct 2006 - Dec 2007

Web development & consulting for small/ medium enterprises for creative agencies in Frankfurt i.e. Saatchi & Saatchi. Start-up advice service within “Gesellschaft für Existenzgründung GmbH”.

Co-Founder

• Jan 2001 - Dec 2007

Interactive Project Manager

• Apr 2006 - Oct 2006

Supporting digital promotion & activation campaigns for MasterCard at the Football World Championship in Germany and the promotion platform MasterCard Doppelpass. Co-creation and setup for the MasterCard Specials and SpardaMasterCard promotion & benefit e-platforms. Supporting digital promotion & activation campaigns for MasterCard at the Football World Championship in Germany and the promotion platform MasterCard Doppelpass. Co-creation and setup for the MasterCard Specials and SpardaMasterCard promotion & benefit e-platforms.

Media Officer

• Feb 2002 - Mar 2006

The area of responsibility includes the typesetting and design of the association magazine AOPA-Letter. Acquisition and support of advertising customers. Design of advertisements, printed materials, training documents, flyers. Design and updating of the website. Support of the IT and implementation of a new CRM software. Planning and implementation of trade fairs and other events.

Apprentice

• Aug 1999 - Jan 2002

Internship

• Aug 1997 - Jul 1999