Chadvee Appanah
Content Marketing Manager at Buy Grow Sell- Claim this Profile
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Hindi Limited working proficiency
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Creoles and pidgins, French-based Native or bilingual proficiency
Topline Score
Bio
Siobhan Climer
If you need a skilled SEO and conversion copywriter, Chadvee is the right writer for you! Chadvee adopts new voices and requirements with ease, identifies new opportunities, meets deadlines (or delivers early), and does it all while being one of the kindest, most interesting, and most fun teammates. You'll engage Chadvee with confidence, knowing she's up to the task of creating high-impact copy. My DM's are open if you have any questions!
Yelle Belle
I've contracted Chadvee to write copy for multiple websites my team has designed. She is so good at reading a brand book and understanding the client's offering, their voice, and their goal. I find it very easy to work with Chadvee's can-do attitude which is why I keep contracting her! Her copy is fun which is magnificent for the client who wants to "go there" and the funness sometimes gets toned down by the clients who don't know what's best for them. Even in the latter case, Chadvee's first draft still creates a fantastic baseline to revise and nail it on draft two. Highly reccomend!
Andrea DeMarchi
Chadvee is a rockstar copywriter who brings a ton of ideas and enthusiasm to all projects. Chadvee produces the work on time and within budget. It’s great to work with Chadvee on a team or 1:1.
Siobhan Climer
If you need a skilled SEO and conversion copywriter, Chadvee is the right writer for you! Chadvee adopts new voices and requirements with ease, identifies new opportunities, meets deadlines (or delivers early), and does it all while being one of the kindest, most interesting, and most fun teammates. You'll engage Chadvee with confidence, knowing she's up to the task of creating high-impact copy. My DM's are open if you have any questions!
Yelle Belle
I've contracted Chadvee to write copy for multiple websites my team has designed. She is so good at reading a brand book and understanding the client's offering, their voice, and their goal. I find it very easy to work with Chadvee's can-do attitude which is why I keep contracting her! Her copy is fun which is magnificent for the client who wants to "go there" and the funness sometimes gets toned down by the clients who don't know what's best for them. Even in the latter case, Chadvee's first draft still creates a fantastic baseline to revise and nail it on draft two. Highly reccomend!
Andrea DeMarchi
Chadvee is a rockstar copywriter who brings a ton of ideas and enthusiasm to all projects. Chadvee produces the work on time and within budget. It’s great to work with Chadvee on a team or 1:1.
Siobhan Climer
If you need a skilled SEO and conversion copywriter, Chadvee is the right writer for you! Chadvee adopts new voices and requirements with ease, identifies new opportunities, meets deadlines (or delivers early), and does it all while being one of the kindest, most interesting, and most fun teammates. You'll engage Chadvee with confidence, knowing she's up to the task of creating high-impact copy. My DM's are open if you have any questions!
Yelle Belle
I've contracted Chadvee to write copy for multiple websites my team has designed. She is so good at reading a brand book and understanding the client's offering, their voice, and their goal. I find it very easy to work with Chadvee's can-do attitude which is why I keep contracting her! Her copy is fun which is magnificent for the client who wants to "go there" and the funness sometimes gets toned down by the clients who don't know what's best for them. Even in the latter case, Chadvee's first draft still creates a fantastic baseline to revise and nail it on draft two. Highly reccomend!
Andrea DeMarchi
Chadvee is a rockstar copywriter who brings a ton of ideas and enthusiasm to all projects. Chadvee produces the work on time and within budget. It’s great to work with Chadvee on a team or 1:1.
Siobhan Climer
If you need a skilled SEO and conversion copywriter, Chadvee is the right writer for you! Chadvee adopts new voices and requirements with ease, identifies new opportunities, meets deadlines (or delivers early), and does it all while being one of the kindest, most interesting, and most fun teammates. You'll engage Chadvee with confidence, knowing she's up to the task of creating high-impact copy. My DM's are open if you have any questions!
Yelle Belle
I've contracted Chadvee to write copy for multiple websites my team has designed. She is so good at reading a brand book and understanding the client's offering, their voice, and their goal. I find it very easy to work with Chadvee's can-do attitude which is why I keep contracting her! Her copy is fun which is magnificent for the client who wants to "go there" and the funness sometimes gets toned down by the clients who don't know what's best for them. Even in the latter case, Chadvee's first draft still creates a fantastic baseline to revise and nail it on draft two. Highly reccomend!
Andrea DeMarchi
Chadvee is a rockstar copywriter who brings a ton of ideas and enthusiasm to all projects. Chadvee produces the work on time and within budget. It’s great to work with Chadvee on a team or 1:1.
Credentials
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Copywriting Mastery Certificate
DigitalMarketerApr, 2020- Sep, 2024 -
Direct-Response Copywriting Specialist
DigitalMarketerApr, 2020- Sep, 2024 -
Content Marketing Mastery Course
DigitalMarketerMar, 2020- Sep, 2024 -
Content Marketing
HubSpotJan, 2020- Sep, 2024 -
Inbound Marketing
HubSpotDec, 2019- Sep, 2024
Experience
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Buy Grow Sell
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Australia
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Professional Training and Coaching
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1 - 100 Employee
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Content Marketing Manager
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Jun 2023 - Present
BUY GROW SELL provides education, tools, and resources for entrepreneurs looking to ACQUIRE, GROW, or EXIT a business. Each week on the podcast, we interview a business owner who has bought, built, or exited a business (or all three) — and is willing to share the best insights. BUY GROW SELL provides education, tools, and resources for entrepreneurs looking to ACQUIRE, GROW, or EXIT a business. Each week on the podcast, we interview a business owner who has bought, built, or exited a business (or all three) — and is willing to share the best insights.
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Exit Advisory Group
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Australia
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Business Consulting and Services
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1 - 100 Employee
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Content Marketing Manager
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Jun 2023 - Present
Exit Advisory Group is a leading Australian business broking and advisory firm that helps entrepreneurs develop growth strategies, maximise company value, and create successful exit options. Our model focuses on the core drivers that have the biggest impact on company worth, enabling entrepreneurs to exit their business at the top of their game, on their own terms and for maximum value. Exit Advisory Group is a leading Australian business broking and advisory firm that helps entrepreneurs develop growth strategies, maximise company value, and create successful exit options. Our model focuses on the core drivers that have the biggest impact on company worth, enabling entrepreneurs to exit their business at the top of their game, on their own terms and for maximum value.
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Chadvee.com
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Advertising Services
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Content Marketing Consultant
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Sep 2019 - Present
TLDR: Coaches, consultants and professional service businesses hire me as their marketing consultant to create SEO-driven content strategies, dive into the amazing world of inbound marketing, and optimize their leaky sales strategy. Sounds like what you need right now? Then, what are you waiting for? Book a mini chat now: https://lnkd.in/gDNDGDNm I write compelling and clear copy for service businesses, B2B, professional services and digital marketing agencies. Here's what you can expect from me: - Content Strategy that includes developing customer journey maps, lead magnets, email sequences, and launches - SEO Content Audit, On-Page SEO and optimizing your current content for organic search Check out my website to view my services, process and portfolio: chadvee.com *** I also offer marketing coaching to service providers keen on understanding the fundamentals of effective marketing and copywriting so they can use these skills in their business - please contact me at hello@chadvee.com for details. Show less
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R2Creative Group
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United States
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Advertising Services
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1 - 100 Employee
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Lead Copywriter and Content Strategist
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Feb 2021 - Present
Based in Philadelphia and serving businesses all across the US, R2Creative Group is a digital marketing agency that specializes in web design, digital marketing, and user experience. As their lead copywriter, I strategize and write copy for industrial, manufacturing, pharmaceutical and B2B businesses to help clarify their message, understand their target audience and improve their conversion rates. Other cool clients that are outside of our niche but we absolutely love working with include It's Just Lunch, a matchmaking company, and Joie DiGiovanni Jewelry, a luxury pearl and gold jewelry business. My work includes: 1. WEBSITE COPY - writing SEO-friendly, lead-generation copy - writing highly targeted, industry-specific SEO blogs - SEO content strategy to improve organic traffic and conversions - editing current web copy for grammar, tone and clarity 2. PPC AD Copy - writing highly targeted conversion copy for landing pages - writing headlines, subheads and messages for banner ads 3. EMAIL COPY - targeted conversion copy for brand awareness, lead generation and product promos - editing newsletters for tone and clarity 4. BRAND COPY - personality-packed copy for prints and promos - captivating headlines, body copy and CTAs 5. THOUGHT LEADERSHIP & PRESS - executive copy for PR release and other executive messages - pitch deck copy Show less
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Relationship Executive (Marketing & Program Management)
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Jul 2015 - Aug 2017
Although I appreciated my time in banking (and was recognized as a top performer), my heart was always set on marketing. I took on the position as relationship executive at Medine Education Village which hosts to this day a selective list of international top-notch institutions, each bearing a high degree of expertise in their respective field of study; such as École Centrale de Nantes, Pantheon-Assas University, ESSEC and ENSA Nantes. This campus is earmarked to grow exponentially in the next decade to reach 5,000 students. My role spanned across Marketing and Admissions/Program Management: Marketing Role: - developing strong sales (student recruitment) and marketing strategies for the group - designing promotional campaigns, including branding and copywriting, during recruitment periods and traveling internationally to meet prospective international students at school visits and fairs. Admissions/ Program Management Role: - handling admissions and program management for the School of Law and Architecture. - ensuring top service is offered to both potential students and business partners - communicating with parents, young students, people of different cultures and backgrounds. - ensuring a smoother student experience Show less
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Deutsche Bank
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Germany
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Financial Services
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700 & Above Employee
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Account Manager
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Nov 2014 - Mar 2015
Appointed as Account Manager in the Global Banking Department. Responsible of ensuring excellent services to clients requiring account opening and transaction. Responsible for carrying out full KYC and due diligence on new client adoptions as well as ensuring efficient transactions are being made. Active role maintaining and improving relationships with Global Transaction clients worldwide including USA, Europe & APAC.
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Client Onboarding
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May 2014 - Nov 2014
Support Compliance Team by carrying out new clients adoptions, including full KYC and due diligence on clients and related parties, annual reviews on existing clients and liaising with other departments to ensure the best service is offered.
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Middlesex University
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United Kingdom
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Higher Education
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700 & Above Employee
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Student Achievement Officer
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Jan 2014 - May 2014
In conjunction with the London-based Student Achievement Office, monitoring student engagement and attendance. Developing student structures to enable students to achieve their potential in providing advice and guidance on study skills. Undertaking data analysis with regard to information on student progression and achievement, identifying common themes and writing up reports. Contributing to the monitoring, development and evaluation of the Adviser system. In conjunction with the London-based Student Achievement Office, monitoring student engagement and attendance. Developing student structures to enable students to achieve their potential in providing advice and guidance on study skills. Undertaking data analysis with regard to information on student progression and achievement, identifying common themes and writing up reports. Contributing to the monitoring, development and evaluation of the Adviser system.
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King's College London
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United Kingdom
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Research Services
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Events and Marketing Assistant
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Nov 2012 - Nov 2013
Hosts events including career fairs, coordinates special events to increase students’ employability skills in collaboration with renowned employers such as PWC, Accenture and IBM. Carries out market research and enters feedback surveys into system so as to track any potential improvements that can be made to offer better facilities to students.
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Private Housing Advisor
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Jun 2012 - Sep 2013
Very interactive role with new and returning student at KCL, offering advice and helping them find a place to stay in London. Also, calling up private student accommodations and negotiating booking prices. Organised a number of ‘Flatmate Finding events’ with the collaboration of the Student Union. Increasing awareness of the benefits of our service through social media.
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Student Ambassador
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Oct 2010 - Sep 2013
Participates in a wide variety of events, open days, hosting events an administrative work. Enjoys the different tasks and opportunities available and the honour of being a representative of the university. Communicating with students, parents, alumni and academics, as well as working closely with internal departments such as catering and security. Being able to take responsibility and initiative in very busy times of the year, such as enrolment period in September.
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Education
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2010 - 2013
Kings College London
Bachelor of Science (BSc), Business Management -
2017 - 2019
University of Victoria
Masters in Leadership Studies - Education Administration, Educational Leadership and Administration, General -
2008 - 2010
Queen Elizabeth College
Economics/Accounts/Mathematics, Economics
Community
