Chad Kennedy
Founder at The Kraze Agency- Claim this Profile
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Bio
Melissa Goldberg
From the moment I interviewed Chad, I knew he was our guy. The epitome of a self-starter, Chad founded an online teen magazine long before he could drive. The time and effort he put into growing that into a business, and then parlaying that into a position with my team at Total Assault was remarkable. In his time with Total Assault Chad's creativity, tenacity and passion for marketing and publicity were on full display. His ability to turn business acquaintances into profitable relationships was unmatched.
Ben Farber
I had the great pleasure of working closely with Chad in many different facets while we were both at Total Assault for a number of years. He was hands down one of the easiest and friendliest co-workers I've had and always felt comfortable enough that I could come to him with issues, questions, or anything else that I knew he could conquer. Chad's ability to think outside of the box was the reason why our team was so effective. He would bring completely new ideas and opportunities to the table that everyone on our team could use for their own projects. It was a very sad day to see Chad move on, but he has continued to keep up that professional relationship, finding ways that we could continue to work together. I would recommend Chad to any company or organization looking for a motivated, intelligent, easy and outgoing person to work with. You won't regret it!
Melissa Goldberg
From the moment I interviewed Chad, I knew he was our guy. The epitome of a self-starter, Chad founded an online teen magazine long before he could drive. The time and effort he put into growing that into a business, and then parlaying that into a position with my team at Total Assault was remarkable. In his time with Total Assault Chad's creativity, tenacity and passion for marketing and publicity were on full display. His ability to turn business acquaintances into profitable relationships was unmatched.
Ben Farber
I had the great pleasure of working closely with Chad in many different facets while we were both at Total Assault for a number of years. He was hands down one of the easiest and friendliest co-workers I've had and always felt comfortable enough that I could come to him with issues, questions, or anything else that I knew he could conquer. Chad's ability to think outside of the box was the reason why our team was so effective. He would bring completely new ideas and opportunities to the table that everyone on our team could use for their own projects. It was a very sad day to see Chad move on, but he has continued to keep up that professional relationship, finding ways that we could continue to work together. I would recommend Chad to any company or organization looking for a motivated, intelligent, easy and outgoing person to work with. You won't regret it!
Melissa Goldberg
From the moment I interviewed Chad, I knew he was our guy. The epitome of a self-starter, Chad founded an online teen magazine long before he could drive. The time and effort he put into growing that into a business, and then parlaying that into a position with my team at Total Assault was remarkable. In his time with Total Assault Chad's creativity, tenacity and passion for marketing and publicity were on full display. His ability to turn business acquaintances into profitable relationships was unmatched.
Ben Farber
I had the great pleasure of working closely with Chad in many different facets while we were both at Total Assault for a number of years. He was hands down one of the easiest and friendliest co-workers I've had and always felt comfortable enough that I could come to him with issues, questions, or anything else that I knew he could conquer. Chad's ability to think outside of the box was the reason why our team was so effective. He would bring completely new ideas and opportunities to the table that everyone on our team could use for their own projects. It was a very sad day to see Chad move on, but he has continued to keep up that professional relationship, finding ways that we could continue to work together. I would recommend Chad to any company or organization looking for a motivated, intelligent, easy and outgoing person to work with. You won't regret it!
Melissa Goldberg
From the moment I interviewed Chad, I knew he was our guy. The epitome of a self-starter, Chad founded an online teen magazine long before he could drive. The time and effort he put into growing that into a business, and then parlaying that into a position with my team at Total Assault was remarkable. In his time with Total Assault Chad's creativity, tenacity and passion for marketing and publicity were on full display. His ability to turn business acquaintances into profitable relationships was unmatched.
Ben Farber
I had the great pleasure of working closely with Chad in many different facets while we were both at Total Assault for a number of years. He was hands down one of the easiest and friendliest co-workers I've had and always felt comfortable enough that I could come to him with issues, questions, or anything else that I knew he could conquer. Chad's ability to think outside of the box was the reason why our team was so effective. He would bring completely new ideas and opportunities to the table that everyone on our team could use for their own projects. It was a very sad day to see Chad move on, but he has continued to keep up that professional relationship, finding ways that we could continue to work together. I would recommend Chad to any company or organization looking for a motivated, intelligent, easy and outgoing person to work with. You won't regret it!
Experience
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The Kraze Agency
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United States
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Advertising Services
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1 - 100 Employee
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Founder
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Sep 2014 - Present
Full-service branding and digital marketing agency representing traditional talent, social influencers, and innovative brands. From brand development and strategy to creative production, social media marketing to endorsement and licensing opportunities. PAST / PRESENT CLIENTS: AT&T Cesar Millan (The Dog Whisperer) Completely Bare Cushmat EBY Underwear Hempz Kay Jewelers Latin World Entertainment Nestle / Skinny Cow Paris Hilton Parlux Fragrances / Perfumania Rooster Essentials SharkNinja (Ninja Coffee Bar) Sofia Vergara Unwash Vegas Girls Night Out (SPI Entertainment) Zuzka Light (Fitness Influencer) Show less
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Teen Scene
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United States
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Online Media
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Founder/CEO
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May 2000 - Present
Founded Teen Scene in May 2000 at 13 years old. Built Teen Scene into the leading online magazine for teens and young adults with nearly 200,000 readers each month. The Teen Scene brand has become a recognizable one alongside long-time established brands such as Seventeen and Teen Vogue. Create and maintain an extensive editorial calendar with hundreds of content items monthly. Written and edited thousands of features ranging from news items and product reviews to celebrity interviews and travel guides. Manage a staff of 30 editors, writers, contributors, and interns, along with a small army of freelancers. Managed and mentored more than 200 writers between 13-30 years old. Secured media coverage in Entrepreneur magazine and MSN.com, placements in the Princess Diaries and Like Mike 2 movies, as well as the TV shows Hannah Montana (Disney Channel) and American Dreams (NBC). Developed strategic PR and marketing plans focusing on digital and social media that have led to consecutive year-over-year traffic growth since launch. In 2009, Teen Scene was chosen as the winner of a business contest by Microsoft and Sprint. Planned extensive live travel feature for Spring Break 2010 centered around social media. Traveled 10 states, 10 cities over 10 days covering Spring Break destinations holding beach events giving away over $10,000. Secured advertising and sponsorship deals with Toyota, Warner Bros, Dominos, AAA, Apple, Netflix, and many others. Feature increased traffic by 65% and reached a half million impressions over 10 days. Secured an angel investor and business partner in early 2012, utilizing the capital to re-brand and develop an entirely new site and platform for Teen Scene. Teen Scene (www.teenscene.com) officially relaunched in May 2013. Show less
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SpinMedia, Inc.
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United States
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Online Media
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1 - 100 Employee
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Director of Communications, Celebuzz
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Oct 2012 - Sep 2014
West Coast lead overseeing social media and retention marketing. Directly manage the social media producers for Celebuzz and our talent sites, as well as SpinMedia's newsletter program. Manage traffic partnership program for 20+ SpinMedia properties, including SPIN, VIBE, Celebuzz, Egotastic, The Superficial, Idolator, Socialite Life, Go Fug Yourself, Pink Is The New Blog, and the official sites for the Kardashian and Jenner family, Kelly Osbourne, Lindsay Lohan, Snooki, Nene Leakes, among others. Execute paid user acquisition initiatives for all SpinMedia properties, including paid search advertising and paid social media campaigns on Facebook and Twitter. Work closely with SpinMedia's video production team to book talent for our LA and NYC studios and worked with editorial teams at multiple sites to plan and produce video segments. Booked Big Time Rush, Emblem3, Zendaya, Cody Simpson, Ashley Benson (Pretty Little Liars), Matthew Morrison (Glee), Baz Luhrmann, Stan Lee, JC Chasez (NSYNC), Backstreet Boys, and others. Distributed 150+ editorial blasts in the first 4 months at Celebuzz to press/media outlets for Celebuzz and SpinMedia talent, including Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner, Kelly Osbourne, Nicole “Snooki” Polizzi, Holly Madison, and Nick Cannon. Secured coverage with such outlets as Los Angeles Times, LA Business Journal, NY Post, MSN’s Wonderwall, Hollywood Life, OMG! Yahoo, Zap2it, TV Guide, Cosmopolitan, USA Today, Extra TV and others. Secured bookings for Celebuzz’s editorial team on The Talk, Anderson Live, Showbiz Tonight, Jane Velez-Mitchell and HLN’s Evening Express. Executed partnership with CNN HLN for weekly content series with AJ Hammer from Showbiz Tonight, Jane Velez-Mitchell, and Ryan Smith from Evening Express, including writing and publishing weekly editorial posts. Show less
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Total Assault
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Manager
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Oct 2010 - Oct 2012
Responsible for 8-12 client accounts simultaneously each month, including: - Developing in-depth proposals and working with clients on strategy, overall goals, campaign timeline, marketing initiatives, and outreach targets - Writing press releases and pitching more than 500 sites/blogs for widespread coverage of audio/video content and other news - Crafting unique story angles and producing creative editorial - Engaging with emerging brands and the latest tech platforms to secure innovative marketing initiatives to move the needle Clients included: Lady Gaga, Katy Perry, No Doubt, Robyn, OneRepublic, will.i.am (Black Eyed Peas), Paul van Dyk, David Guetta, Howie D. (Backstreet Boys), Diddy Dirty Money, Keri Hilson, Keyshia Cole, JoJo, Far East Movement, Soulja Boy, Lloud, Michael Franti, RIO Movie Soundtrack, Friends with Benefits Movie Soundtrack, Spider-Man on Broadway, and others Show less
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M80
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United States
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Entertainment Providers
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1 - 100 Employee
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Research Consultant
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Apr 2007 - Jan 2009
Worked on marketing campaigns identifying relevant research topics, analyzing and performing outreach to thousands of websites and blogs, collecting various data points, and submitting the data in a timely manner. Worked on marketing campaigns identifying relevant research topics, analyzing and performing outreach to thousands of websites and blogs, collecting various data points, and submitting the data in a timely manner.
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Buzznet
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IT Services and IT Consulting
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1 - 100 Employee
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Staff Writer
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Feb 2007 - Jan 2009
Wrote detailed recaps on the Buzznet-owned website Recapist.com for eight television series on a weekly basis. Each recap averaged 2,000 words and required strict deadlines. Shows covered include Grey's Anatomy, Private Practice, One Tree Hill, Gossip Girl, Ugly Betty, 90210, Desperate Housewives and Brothers and Sisters. Recapist.com shut down in January 2009 due to the recession. Wrote detailed recaps on the Buzznet-owned website Recapist.com for eight television series on a weekly basis. Each recap averaged 2,000 words and required strict deadlines. Shows covered include Grey's Anatomy, Private Practice, One Tree Hill, Gossip Girl, Ugly Betty, 90210, Desperate Housewives and Brothers and Sisters. Recapist.com shut down in January 2009 due to the recession.
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