Interim Communications Director

• Mar 2021 - Present

Communications Consultant

• Feb 2021 - Present

Brainstorming and collaboration with a panel of communications experts to provide two solutions: (1) effective communication to educate decision-makers on the homelessness crisis in the area and (2) providing resources for decision-makers to serve as an advocate for the homlessness

Director of Athletic Communications

• Nov 2018 - Oct 2020

• Led projects to elevate the brand and increase exposure of athletics department:o Developed all marketing collateral (digital, video, photo, social) to celebrate the women’s basketball team winning a conference championshipo Directed video creation of Athletic Director communicating the message of the department’s vision and culture to constituentso Analyzed market research of fan game-day experience and helped incorporate new measures to increase ticket sales• Coordinate earned media efforts to elevate a new department brand identity• Serve as department webmaster of official website (KCRoos.com) and mobile platform• Direct external marketing initiatives for 16 NCAA Division I athletic programs, highlighting the brand identity and relevant story-telling of student-athletes and teams

Interim Director of Communications

• Sep 2018 - Nov 2018

Director of Athletics Communications & Media

• Jun 2007 - Jul 2018

• Coordinated marketing efforts with public relations agency on campaign to increase ticket sales for Division I Men’s Basketball tournament utilizing an omni-channel approach with a target audience• Directed comprehensive media and creative plan for basketball tournament, which included execution of mobile and web tactics• Effectively executed a content strategy to increase SID membership satisfaction and strengthen the NAIA brand by developing market research, analytics, digital marketing and actionable solutions• Directed and implemented production and marketing strategy on official national video-streaming network (NAIANetwork.com). Responsible for more than 250 championship contests that brought in excess of $175,000 in gross revenue subscriptions, a 200% increase during a five-year span.• Assisted in high-media placements that gained nearly $3 million in publicity value in five premiere NAIA national championship events in 2017-18

Sports Information Director

• Aug 2004 - Jun 2007

Assistant Director of Sports Information

• Jul 2002 - Jul 2004

Sports Information Graduate Assistant

• 2000 - 2002