Experience

Media FRENZY Global

• United States
• Advertising Services
• 1 - 100 Employee

• Content Specialist

  • Oct 2022 - Present

  • Lead writer, developing content in the form of bylined/contributed pieces, thought leadership, web, and newsletter copy.• Working with internal teams and external clients to create content & PR strategies. • Lead writer, developing content in the form of bylined/contributed pieces, thought leadership, web, and newsletter copy.• Working with internal teams and external clients to create content & PR strategies.



McCroskey Photo & Design Co.

• Photographer

  • Jun 2017 - Present

  • Owner/operator, specializing in food & beverage, portraits, and events. • Owner/operator, specializing in food & beverage, portraits, and events.



BioIQ

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Content Manager

  • Jan 2021 - Aug 2022

  • Creating engaging thought-leadership and marketing content for blog, email marketing, and social media initiatives.• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports.• Working with Product and Sales teams to form and execute a cohesive marketing strategy.• Content Manager & Internal Support for BioIQ's Intranet.• Contributed to revenue growth of more than 500% over the last two years, leading to an acquisition by LetsGetChecked in April 2022.

• Adobe Campaign Analyst

  • Aug 2020 - Jan 2021

  • Configure, manage, and deploy new and existing client communication campaigns in Adobe Campaign Standard (ACS) utilizing email, SMS, IVR, and direct mail communications.•Working cross-functionally with Sales and Product teams to drive engagement and improve retention/return.



Boys & Girls Club of Georgia, Inc.

• Non-profit Organizations

• Social Media Manager

  • Aug 2019 - Feb 2020

  • Developed & executed BGCGA's social media marketing strategy, elevating the brand across platforms through organic and paid social media initiatives. • Developed & executed BGCGA's social media marketing strategy, elevating the brand across platforms through organic and paid social media initiatives.



Kenzie Lane Innovation

• United States
• 1 - 100 Employee

• Project Manager

  • May 2016 - Jul 2019

  • Brand development and idea generation for Kenzie Lane and its start-up technology companies (B2B and B2C).• Assisted in content creation through social media, email marketing, and photography.• Formed and maintained partnerships with local, regional, and national vendors to manage inventory for full-service internal café.• Served on the Culture & Operations team, ensuring a welcoming and inspiring environment for employees, clients/customers, and guests.• Planned and executed quarterly events, celebrations, and outings for employees, finding exciting ways to make each individual and team feel valued and rejuvenated.



Chrome Yellow Trading Co.

• Marketing Manager

  • Jul 2015 - May 2016

  • Created content for blog, email marketing, social media, and in-person events for a local café and boutique (B2C).• Managed e-commerce/fulfillment, online & in-store inventory, and wholesale orders.• In-house product and lifestyle photographer.• Worked as a Marketing & Retail consultant part-time, December 2013 - June 2015. • Created content for blog, email marketing, social media, and in-person events for a local café and boutique (B2C).• Managed e-commerce/fulfillment, online & in-store inventory, and wholesale orders.• In-house product and lifestyle photographer.• Worked as a Marketing & Retail consultant part-time, December 2013 - June 2015.



Technology Association of Georgia

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2014 - Jun 2015

  • Created and executed TAG’s email marketing and social media strategy, including content writing, digital design, and analytics tracking.• Marketing communications and event logistics for 30 events annually.

• Account Relationship Manager

  • Sep 2013 - Jul 2014

  • Managing/maintaining customer relationships.• Marketing communications and event logistics for 15 - 20 events annually.



J.Crew

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Client Specialist

  • Sep 2011 - Aug 2013

  • Assisted customers with orders, returns, exchanges via J. Crew's Virginia call center, elevating and upselling various J. Crews products, and acting as a personal stylist for high-profile customers.• Took leave of absence while at Turner Broadcasting during summer of 2012. • Assisted customers with orders, returns, exchanges via J. Crew's Virginia call center, elevating and upselling various J. Crews products, and acting as a personal stylist for high-profile customers.• Took leave of absence while at Turner Broadcasting during summer of 2012.



Prototype Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Sales Intern

  • Jan 2013 - Apr 2013

  • Created content, sales collateral, and presentations to assist Sales team with current and prospective clients, driving overall revenue and retention. • Created content, sales collateral, and presentations to assist Sales team with current and prospective clients, driving overall revenue and retention.



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Turner Studios Intern

  • Jun 2012 - Aug 2012

  • Studio Production Assistant and On-set Photographer for CNN, NBA TV, and TBS productions. • Studio Production Assistant and On-set Photographer for CNN, NBA TV, and TBS productions.