Experience

DIMO

• United States
• Internet Publishing
• 1 - 100 Employee

• Growth Marketing Manager

  • Nov 2022 - Present

  •Served as the voice of the customer during all stand-up meetings; demonstrated the confidence to challenge platform enhancements that might impact the user experience/user interface; presented business cases as needed to defend insights •Facilitated the enterprise growth trajectory, collaborating with founders to drive written, visual, and social content production. Successfully scaled product sales from $20K/month to $100K/month in less than one year •Owned paid and organic… Show more •Served as the voice of the customer during all stand-up meetings; demonstrated the confidence to challenge platform enhancements that might impact the user experience/user interface; presented business cases as needed to defend insights •Facilitated the enterprise growth trajectory, collaborating with founders to drive written, visual, and social content production. Successfully scaled product sales from $20K/month to $100K/month in less than one year •Owned paid and organic affiliate program growth accounting for 30% of all sales •Managed in-house content creation, including video editing, design supervision, and social media scheduling; collaborated with founders and the Director of Growth to develop high-quality content, such as interviews, HYPE videos, and blog articles •Audited quantitative and qualitative customer assessments, unearthing issues within the user experience; partnered cross-functionally with Developers and Quality Analysts to re-draft functional requirements and re-write highly technical content Show less •Served as the voice of the customer during all stand-up meetings; demonstrated the confidence to challenge platform enhancements that might impact the user experience/user interface; presented business cases as needed to defend insights •Facilitated the enterprise growth trajectory, collaborating with founders to drive written, visual, and social content production. Successfully scaled product sales from $20K/month to $100K/month in less than one year •Owned paid and organic… Show more •Served as the voice of the customer during all stand-up meetings; demonstrated the confidence to challenge platform enhancements that might impact the user experience/user interface; presented business cases as needed to defend insights •Facilitated the enterprise growth trajectory, collaborating with founders to drive written, visual, and social content production. Successfully scaled product sales from $20K/month to $100K/month in less than one year •Owned paid and organic affiliate program growth accounting for 30% of all sales •Managed in-house content creation, including video editing, design supervision, and social media scheduling; collaborated with founders and the Director of Growth to develop high-quality content, such as interviews, HYPE videos, and blog articles •Audited quantitative and qualitative customer assessments, unearthing issues within the user experience; partnered cross-functionally with Developers and Quality Analysts to re-draft functional requirements and re-write highly technical content Show less



SplitSpot

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing And Product Management

  • Feb 2020 - Nov 2022

  •Hired as the first member of the Product Development Team; charged with creating the enterprise product roadmap and customer success strategy; conducted in-depth studies of competitor trends, user behaviors, target markets, and minimum product criteria; the business case supported the acquisition of $2MM in seed funding •Managed a team of six individuals, including remote team members within Latin America, providing strategic and operational guidance on multi-year OKRs •Built a… Show more •Hired as the first member of the Product Development Team; charged with creating the enterprise product roadmap and customer success strategy; conducted in-depth studies of competitor trends, user behaviors, target markets, and minimum product criteria; the business case supported the acquisition of $2MM in seed funding •Managed a team of six individuals, including remote team members within Latin America, providing strategic and operational guidance on multi-year OKRs •Built a business case for increased investments, aiming to grow the enterprise’s capacity to routinely audit properties with poor performance and improve placements with landlords with high conversions •Conducted comprehensive analytics by merging data from various sources, including neighborhood insights, apartment performance, and competitor analysis; collaborated with development teams to launch A/B testing •Crafted market-specific marketing strategies for each market, optimizing for analytical insights to assess user behavior and customer conversion drivers; leveraged insights to enhance or remove product features •Championed market research, designing and reviewing quantitative and qualitative assessments to gather user feedback and assess market conditions, ensuring alignment with the product-market fit •Proposed operational changes emphasizing the importance of a customer-centric approach over rapid profit, leading to enhanced customer satisfaction and retention •Developed and implemented CRM and contact flow systems to automate the customer lifecycle, achieving remarkable engagement conversion rates (25% open rate, 10% click rate) •Re-optimized the lead generation strategy using paid search, organic search, guerrilla marketing, and partner referrals; evangelized +$10M in revenue and drove substantial web traffic and customer growth •Grew the brand’s recognition through SEO, referrals, and newsletter content, with organic traffic contributing to over 35% of customer conversions Show less •Hired as the first member of the Product Development Team; charged with creating the enterprise product roadmap and customer success strategy; conducted in-depth studies of competitor trends, user behaviors, target markets, and minimum product criteria; the business case supported the acquisition of $2MM in seed funding •Managed a team of six individuals, including remote team members within Latin America, providing strategic and operational guidance on multi-year OKRs •Built a… Show more •Hired as the first member of the Product Development Team; charged with creating the enterprise product roadmap and customer success strategy; conducted in-depth studies of competitor trends, user behaviors, target markets, and minimum product criteria; the business case supported the acquisition of $2MM in seed funding •Managed a team of six individuals, including remote team members within Latin America, providing strategic and operational guidance on multi-year OKRs •Built a business case for increased investments, aiming to grow the enterprise’s capacity to routinely audit properties with poor performance and improve placements with landlords with high conversions •Conducted comprehensive analytics by merging data from various sources, including neighborhood insights, apartment performance, and competitor analysis; collaborated with development teams to launch A/B testing •Crafted market-specific marketing strategies for each market, optimizing for analytical insights to assess user behavior and customer conversion drivers; leveraged insights to enhance or remove product features •Championed market research, designing and reviewing quantitative and qualitative assessments to gather user feedback and assess market conditions, ensuring alignment with the product-market fit •Proposed operational changes emphasizing the importance of a customer-centric approach over rapid profit, leading to enhanced customer satisfaction and retention •Developed and implemented CRM and contact flow systems to automate the customer lifecycle, achieving remarkable engagement conversion rates (25% open rate, 10% click rate) •Re-optimized the lead generation strategy using paid search, organic search, guerrilla marketing, and partner referrals; evangelized +$10M in revenue and drove substantial web traffic and customer growth •Grew the brand’s recognition through SEO, referrals, and newsletter content, with organic traffic contributing to over 35% of customer conversions Show less



DipJar

• United States
• Fundraising
• 1 - 100 Employee

• Customer Success Manager

  • Nov 2018 - Feb 2020

  •Initiated a transformative role within the organization, transitioning from a social impact focus to a Customer Success mindset; the evolution positioned DipJar to increase its scope significantly •Demonstrated expertise in customer success drivers, helping company founders raise up to $50,000 during campaigns; leveraged deep industry knowledge to provide actionable insights •Implemented robust email automation and CRM systems, empowering thousands of nonprofit clients with the… Show more •Initiated a transformative role within the organization, transitioning from a social impact focus to a Customer Success mindset; the evolution positioned DipJar to increase its scope significantly •Demonstrated expertise in customer success drivers, helping company founders raise up to $50,000 during campaigns; leveraged deep industry knowledge to provide actionable insights •Implemented robust email automation and CRM systems, empowering thousands of nonprofit clients with the capability to engage potential donors through expert-level fundraising tips effectively; insights amplified program capacity for +1000 non-profits •Created a dynamic email engagement funnel that included supplementary tips and proactive conversion tactics, increasing year-over-year funding across the portfolio •Successfully grew market share by highlighting the value of personalized consultations; achieved significant gains in the transaction conversion rate, resulting in higher revenue and client satisfaction •Encouraged clients to adopt a streamlined scheduling approach and new technology, utilizing automated tools to streamline appointment setting and manage post-consultation notes •Enhanced the user experience (UX/UI) for portfolio clients; collected and acted upon feedback to refine the customer journey and ensure a seamless, user-friendly experience

• Marketing Strategist and Video Producer

  • Aug 2017 - Nov 2018



Freelance

• Film/Video Production

  • Feb 2015 - Aug 2017



Optomen Productions

• United States
• Media Production
• 1 - 100 Employee

• Production Intern

  • Jun 2015 - Aug 2015