Chad Hazen
Insights Executive at Lamppost Insights, LLC- Claim this Profile
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Bio
David Warren
No matter the industry, product, or challenge - I can always count on Chad to deliver valuable strategy, keen insights, and great data that allow us to make major decisions regarding how we identify and engage with our core audiences.
Ebony McCauley
I am fortunate to have had the opportunity to work with Chad! Not only is he a pleasure to work with and provides enthusiasm to any team he works with, but he is extremely knowledgeable and has a great work ethic. Chad makes it a point to really understand his client’s brand, needs and current marketing conditions. I would work with Chad again if given the opportunity!
David Warren
No matter the industry, product, or challenge - I can always count on Chad to deliver valuable strategy, keen insights, and great data that allow us to make major decisions regarding how we identify and engage with our core audiences.
Ebony McCauley
I am fortunate to have had the opportunity to work with Chad! Not only is he a pleasure to work with and provides enthusiasm to any team he works with, but he is extremely knowledgeable and has a great work ethic. Chad makes it a point to really understand his client’s brand, needs and current marketing conditions. I would work with Chad again if given the opportunity!
David Warren
No matter the industry, product, or challenge - I can always count on Chad to deliver valuable strategy, keen insights, and great data that allow us to make major decisions regarding how we identify and engage with our core audiences.
Ebony McCauley
I am fortunate to have had the opportunity to work with Chad! Not only is he a pleasure to work with and provides enthusiasm to any team he works with, but he is extremely knowledgeable and has a great work ethic. Chad makes it a point to really understand his client’s brand, needs and current marketing conditions. I would work with Chad again if given the opportunity!
David Warren
No matter the industry, product, or challenge - I can always count on Chad to deliver valuable strategy, keen insights, and great data that allow us to make major decisions regarding how we identify and engage with our core audiences.
Ebony McCauley
I am fortunate to have had the opportunity to work with Chad! Not only is he a pleasure to work with and provides enthusiasm to any team he works with, but he is extremely knowledgeable and has a great work ethic. Chad makes it a point to really understand his client’s brand, needs and current marketing conditions. I would work with Chad again if given the opportunity!
Experience
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Lamppost Insights, LLC
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United States
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Market Research
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1 - 100 Employee
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Insights Executive
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2018 - Present
Brand consulting - specializing in creative development and brand positioning, but also adept at category landscape analysis, new product development and brand tracking Facilitator/moderator/ideation leader Brand consulting - specializing in creative development and brand positioning, but also adept at category landscape analysis, new product development and brand tracking Facilitator/moderator/ideation leader
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Sofee Beverage
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Belgium
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Founder & Chief Curiosity Officer
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2018 - Present
Passion project. Launched my own CPG brand, Sofee: a carbonated coffee. Passion project. Launched my own CPG brand, Sofee: a carbonated coffee.
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THREE Group, Inc.
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Netherlands
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Market Research
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1 - 100 Employee
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Founding Partner
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2008 - 2018
I view my role as equal parts practitioner, educator, and brand steward. A keen observer of brands and communications, I regularly challenge perspectives and look across industries and cultures for inspiration. I believe it’s this kind of cross-disciplinary and global perspective that fosters creative solutions to client needs. I view my role as equal parts practitioner, educator, and brand steward. A keen observer of brands and communications, I regularly challenge perspectives and look across industries and cultures for inspiration. I believe it’s this kind of cross-disciplinary and global perspective that fosters creative solutions to client needs.
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The True Agency
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Advertising Services
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1 - 100 Employee
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Director, Brand Strategy
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2007 - 2008
Development of brand strategy. Aka, account planning Development of brand strategy. Aka, account planning
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Planning Director
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2005 - 2007
Brand strategy development Brand strategy development
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Hall & Partners
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United Kingdom
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Market Research
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200 - 300 Employee
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Research Director
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2000 - 2004
Qualitative research consultant; ethnographies, focus groups, shop-along interviews, etc. for advertising and brand strategy. Qualitative research consultant; ethnographies, focus groups, shop-along interviews, etc. for advertising and brand strategy.
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MTV
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Egypt
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Software Development
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1 - 100 Employee
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Manager, Research and Planning
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1998 - 2000
Liaison between the MTV brand and young people, with the music and news departments as internal clients. Liaison between the MTV brand and young people, with the music and news departments as internal clients.
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iNDEMAND
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United States
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Broadcast Media Production and Distribution
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200 - 300 Employee
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Manager, Research & Planning
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1996 - 1998
Formerly known as Viewer's Choice (Pay-Per-View Networks, Inc.)Research efforts for sales & marketing.
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Senior Analyst, Research & Planning
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1995 - 1996
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Analyst, Research & Planning
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1995 - 1995
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Education
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Kutztown University of Pennsylvania
Bachelor of Science (BS), Business Administration and Management, Marketing and Economics
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