E-Commerce Country Manager ( DACH / ES / EN)

• Sep 2021 - Present

• Deployment of JJA’s B2C & B2B e-commerce platforms on international markets. • Responsible for the growth strategy and achievement of development objectives on the entire e-business value chain. • Coordination of external partners and agencies. • Market research, segmentation and identification of targets for marketed products. • In charge of opening new commercial partnerships. • Coordination and collaboration with the sales department for the management and development of key accounts. • Creation, supervision and integration of the realization of graphic elements and editorial content. • Development and implementation of the commercial animation plan. • Development of newsletters and emailing campaigns • Optimisation of customer journey (UX-UI) • Drafting of requirements, production monitoring and acceptance with digital agencies • Performance monitoring and analysis • Succesful relaunch of atmosphera.com for the spanish and DACH markets Show less

E-commerce Manager

• Feb 2021 - Jul 2021

Marketing Communications and Public Relations Executive

• Aug 2019 - Jul 2021

In a role that attends to WEAT’s target markets:Germany, Austria, Switzerland, Hong Kong, Australia, Indonesia, and Singapore:• Creating and implementing annual marketing and communications strategies to increase market share and brand recognition.• Collaborating with a cross-functional team to produce effective press releases, press kits, newsletters, and related marketing materials.• Copywriting of product descriptions and campaign texts in German and English.• Email campaign and customer journey development with implementation through Mailchimp, Sendinblue and Omnisend. • Coordinating and managing PR agency partners in Germany and Netherlands. • Establishing contact with press partners to position the brand in offline and online media through curated press releases. (60+ Press releases)• Prospecting KOL placements, VIP seedings and collaboration with other brands with reach of up to 2M.• Networking with industry experts, press and potential clients to drive brand awareness.• Participating in planning and execution of fashion photo and video shootings for marketing campaigns. (30+ Photo/Videoshootings)• Planning PR events including press days, pop-up’s and KOL events in Germany and Hong Kong. (7+ Events)• Creating audiences and ads on Facebook Business Manager for Instagram and Facebook. Monitoring the ROI for these campaigns, with an average quarterly ROAS of 8.• Managing Shopify E-commerce platform across two stores and coordinating Shopify experts for the execution of custom website development tasks. Show less

Wholesale and Foreign Trade Management Assistant

• Sep 2015 - Jun 2017

In depth training for two years, placed in various divisions within the company. Both customer-oriented and process-oriented as well as team-based and project-based. • Identify sources of supply, assess offers in Asian & European markets. • Plan and conduct purchasing and sales negotiations together with product group buyers. (4+ Electronic Fairs) • Inspection of factories in China for quality & compliance. (3+ Inspections) • Selection of electronic products for the German market at electronic fairs in Hong Kong and China. (500+ Products Selected) • Planning of company booth for electronic fairs in Hong Kong. (2+ Fairs) • Development of Marketing strategies for online and offline channels. • Copywriting of manuals and technical instructions. (15+ Manuals) • Problem solving of shipment delays and product quality deficiencies. • Project management for the stages of new product development. Completed the whole process of putting a product on the shelf. From the sourcing, product selection and price negotiation, to the certificates, compliance, quality control, packaging, manual writing and finally the export to Germany. Getting to know every division and learning how each department works together, gave me the advantage of comprehending the cohesion between and within teams. Show less

B2C / B2B Sales

• Jun 2012 - Nov 2013

In charge of one of the points of sales locations for a major telecommunications company in Spain. Area of responsibility included • implementing sales tactics • increasing customer satisfaction • managing inventory • handling financial control and accounting • developing in-store marketing campaigns • training of new and existing employees After assuming the responsibility for three months the store rose quickly up to the third position in the regional sales ranking. In charge of one of the points of sales locations for a major telecommunications company in Spain. Area of responsibility included • implementing sales tactics • increasing customer satisfaction • managing inventory • handling financial control and accounting • developing in-store marketing campaigns • training of new and existing employees After assuming the responsibility for three months the store rose quickly up to the third position in the regional sales ranking.

Management Trainee

• Jun 2010 - Mar 2012

Gained broad experience and deep insight into the operations of the family owned company. Ensured optimal client engagement through business development activities with an emphasis on converting business opportunities into sales. Assisted in marketing communications practices online and offline. Supervised corporate charters events on-site and created long-lasting relationship with customers. Being a trusted family member I was given more responsibilities with each accomplishment. This increased my sense of duty at a young age. Show less