Candace Freedenberg

Founder and President at Untapped Potential Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Hartford

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Candace's leadership developing UP is spectacular. Identifying and providing a solution for an unmet need requires a significant amount of talent and energy, both of which Candace has. She has the right attitude and very focused on helping people. I have personally worked with Candace and her firm UP. She is a reflection of the skills she represents - I cannot say enough positives about Candace's ability.

Joshua Cobb

A talented engineer with a strong business sense, Candace is very high energy, enthusiastic, smart, and knows how to deliver. I worked closely with Candace in Equipment Engineering and Co-Founding IBM’s Optical Development Services. She was an early adopter of key technologies and successfully pioneered telecommuting in its earliest stages - making sure to emphasize the business metrics and workplace change needed for it to be effective. I also had the pleasure of working with Candace when our paths crossed again at Eastman Kodak.

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Credentials

  • Manufacturing Systems Engineering Certification
    National Technological University

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Founder and President
      • Aug 2015 - Present

      Untapped Potential is advancing business and reigniting careers. Engineering social change for women ensuring work-life success. Untapped Potential captures, readies and motivates educated-experienced talent who have stepped out of the traditional workforce. Untapped Potential Inc is a social enterprise that impacts the gender equity, diversity in the workplace and overcomes the statistical 37% 'motherhood' penalty. Welcoming talent Nationally, UP was recognized as Woman-owned Small Business of the Year (SBA), highlighted at CT State Capital during National Entrepreneurs' Month, receiving CT Entrepreneur Award Winner, 2018 Woman of Innovation Award Winner, Finalist in SBA's InnovateHER Challenge and recipient of Cash Award: reSET's Impact Accelerator. Successfully acquired seed funding, revenue generation in year 1, penetrated Fortune 100 and International Accounts. Best Selling Author (Women In Business). UNTAPPED POTENTIAL serves small business, start-ups, non-profits and Fortune 100 companies in the field of Aerospace, Insurance, Manufacturing, BioTech and Data Analytics. We return women (and men) to their caliber following caregiving. We value caregiving equally relative to capitalism. Its contribution to society is critical. Show less

    • United States
    • Plastics Manufacturing
    • 100 - 200 Employee
    • Product Development Engineer
      • Sep 2018 - Mar 2020

      Led product innovation for new market entry leveraging core technologies of the prismatic multi-layer thin-film continuous manufacturer (3M Competitor). Delivered projects through commercialization according to the Product Development Process. Worked with Sales/Marketing to define customer requirements and to deliver new capabilities for emerging markets. Worked with global suppliers to grow capacity to meet projected market demand. Developed new manufacturing processes demonstrating performance of customizable products which enabled new customer sales (~$1M/yr with 1st few). Used data analytics to monitor and project Patent threats within industry. Coordinated initiation and documentation of photometric testing. Provided technical support to manufacturing to determine root cause analysis and improve yields. Show less

  • Capital Energy Solutions
    • Greater New York City Area
    • Business Development | Sustainability
      • 2013 - 2014

      Proposed new business opportunity to founder in sustainability space. Developed marketing, sales and presentations for penetration to secondary school public & private markets in order to drive 360 degree sustainability improvements while growing leadership skills in students. Proposed new business opportunity to founder in sustainability space. Developed marketing, sales and presentations for penetration to secondary school public & private markets in order to drive 360 degree sustainability improvements while growing leadership skills in students.

  • CJ Holdings LLC
    • Hartford, CT
    • Founder
      • 2007 - 2011

      Provided strategic direction, incorporation, deed work as well as on-going support and marketing/administrative/P&L reporting services for small businesses, start-ups and investment portfolios. Provided strategic direction, incorporation, deed work as well as on-going support and marketing/administrative/P&L reporting services for small businesses, start-ups and investment portfolios.

    • Manufacturing
    • 700 & Above Employee
    • E-Commerce Program Manager, Kodak Commercial and Government Systems (now Harris)
      • 1999 - 2003

      Managed development and delivery of Kodak's Earth Imagery internet portal (noted as precursor to Google Earth). Business case analysis and market attack plan development. Business resource supporting $20M acquisition of Canadian Based Aerial Imaging Entity (image acquisition services, GIS and data center). Managed business partners and tech clients to create new image information portal supplying hi-fidelity color aerial imagery to the geographic information systems (GIS) community. Recognized with $8K Award. Managed delivery resources (IBM, Delorme). Web platform provided the ability to search, select and purchase professional imagery from U.S., Australia and Italy selling in 15 currencies with appropriate tax and tariffs. (Patent Award 20030040971- sold to ITT). Included over 300 terabytes of data, (3x Data of Library of Congress) - sold to DigiGlobe (GlobeXplorer). Show less

    • Commercialization Manager, Image Module Business
      • 1997 - 2000

      Program manager for the integration of multi-disciplined engineers (optics, mechanics and electronics) for small package zoom camera lenses and early-adoption of camera-in-phone technology. Championed technologies from research to production following Robust Technology Development Processes. Defined product roadmap. Executed competitive intelligence via tear downs and patent profiling. Worked with suppliers from US, Germany, Japan, China and Taiwan. Commercialization Manager for "Kodak Inside" OEM supplier to end customers under new business entity with Taiwanese management, US module manufacture and China end unit assembly. Pioneered use of rapid prototyping using additive manufacturing with powders to reduce launch cycle time. Launched program of "camera-in-phone" module integrating state-of-the-art Motorola sensors and Kodak aspheric lenses (pre-camera-in-phone era). Won corporate funding for incubating technologies and leading international OEM Sales. Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Electronics Industry Expert, World Wide Sales
      • 1995 - 1997

      Consultant for electronics industry vertical (i.e.. Philips, GE, Kodak, Corning, Pitney Bowes, Whirlpool, RCA/Thompson Electronics and Siemens (Osram)). Interfaced at the CIO and Business Unit Manager level. Provided manufacturing process improvement and consulted regarding MES (Manufacturing Executions Systems) and Quality Control Applications. Engaged IBM hardware, software and service delivery as well as external partners to meet customer need. Primary contact for Y2K issues within Electronics Competency Center of World Wide Sales and Consulting (now Global Business Process Services) Division. Received $10,000 Reward for Contributions. IBM Worldwide Sales training. Show less

    • Co-Founder, IBM Optical Development Services
      • 1993 - 1995

      Intra-preneurial venture launching IBM's captive Optical Engineering Services to external markets. Drove team vision and established business procedures achieving ISO 9000 compliance. Developed customer relationships, negotiating contracts and agreements. Rapidly adopted adding value for medical, military, real estate and commercial applications. Addressed needs such as pre-FDA LASIK technology, machine vision auto inspection for daily disposable contact lenses (Bausch & Lomb), LASER processing of balloon angioplasty stents (Cordis/J&J) and real estate imaging technology (Patented). Managed execution of delivery to contract. Led team in bringing patented laser material processing equipment to market. Prepared financial business case and market plans that received corporate board approval for market entry. Negotiated marketing agreement between IBM and international laser supplier. Show less

    • Advisory Engineer, Equipment/Manufacturing Systems, IBM Microelectronics (Global Foundries)
      • 1988 - 1993

      Internal optical consultant serving world wide manufacturing facilities for then Fortune #4 company. Largely focused on semiconductor fab and chip assembly operations of IBM Microelectronics (now Global Foundries). Co-managed $4M Optical Laboratory. Procured state-of-the-art equipment and directed development, engineering, build and test activities. Designed and built manufacturing equipment relying on laser, optics and machine vision technology for automated manufacturing lines worldwide running 24/7. Engineered robust opto-mechanical packaging for use in demanding environments. Integrated optical, mechanical, electrical and software tool control systems. Delivered $11M upgrade of subtractive and additive computer controlled laser processing equipment (ablation/lithography/CVD) to meet semiconductor manufacturing needs in plants in France, Japan and US. Show less

Education

  • Boston University
    Master's of Science in Business
  • University of Rochester
    Bachelor of Science Engineering

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