Experience

Glade Optics
• United States
• Sporting Goods
• 1 - 100 Employee
• Ecommerce Specialist

  • Mar 2023 - Present


Lawson Hammock Company

• United States
• Sporting Goods
• 1 - 100 Employee

• eCommerce Operations Manager

  • Jan 2021 - Feb 2023

  Raleigh-Durham-Chapel Hill Area • Actively conduct daily operations of high AOV Shopify company, including fulfillment, marketing, inventory, web development, imports and exports, B2B relationships, accounting, and growth planning • Direct Shopify performance and implement growth strategies with a focus on increasing conversion • Project managed the research, development and launch of 5 new DTC outdoor gear products • Secured partnerships with 2 multi-billion dollar brick and mortar retailers • Fulfill and scale… Show more • Actively conduct daily operations of high AOV Shopify company, including fulfillment, marketing, inventory, web development, imports and exports, B2B relationships, accounting, and growth planning • Direct Shopify performance and implement growth strategies with a focus on increasing conversion • Project managed the research, development and launch of 5 new DTC outdoor gear products • Secured partnerships with 2 multi-billion dollar brick and mortar retailers • Fulfill and scale relationships with 10+ international and domestic retail partners (including Amazon) • Lead marketing team, optimizing email flows and campaigns, creating a 36% email revenue increase YoY • Improved email capture resulting in 20% list growth YoY • Collaborated with 3PL to improve delivery timelines by 18% and reduce re-shipments by 32% • Manage inventory life cycles from PO placement to import during unprecedented supply chain delays • Develop and execute training program to outsource customer service team Show less



Sherpa Collaborative

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• eCommerce Operations Manager

  • Jul 2020 - Jan 2021

  Raleigh, North Carolina, United States • Balanced 8 clients to grow 7-figure digital DTC and B2B eCommerce verticals • Built and ran successful artisan belt company (andadorshop.com) including independent Shopify setup, imports, fulfillment, marketing strategy, product design and growth • Managed operations, growth, and product development of Lawson Hammock Company • Launched and managed listings on Amazon Seller and Vendor Central for multiple brands



Three Ships

• United States
• Advertising Services
• 200 - 300 Employee

• Associate Editor, Mattress Nerd

  • Mar 2020 - Jun 2020

  Raleigh, North Carolina, United States

• eCommerce Operations Associate

  • Oct 2019 - Feb 2020

  Raleigh-Durham, North Carolina Area

• Digital Marketing Associate

  • Jun 2019 - Oct 2019

  Raleigh-Durham, North Carolina Area



UNC Chapel Hill Campus Recreation

• Zone Manager

  • Aug 2018 - May 2019

  Chapel Hill, NC • Operations management of 3 fitness centers ensuring safety and security of facilities • Oversight and organization of 100+ employees – delivering personalized feedback and coaching, promoting an improved customer experience • Public communications ambassador for Campus Rec facilities – providing customer relations to patrons • Manage events of up to 900 attendees, providing customer service and issue resolution



BooneOakley

• United States
• Advertising Services
• 1 - 100 Employee

• Account Services and Strategy Intern

  • Jun 2018 - Aug 2018

  Charlotte, North Carolina Area • Gained experience with media distribution across multiple markets for clients • Maintained and regularly updated distribution lists and promotion logs • Compiled research report on current QSR & Fast Casual trends, as well as current social media usage by platform • Assisted in pre-production planning and day-of needs for video & still photography shoots • Built audience profiles segmented by value systems using Simmons to drive strategy for running- focused campaign •… Show more • Gained experience with media distribution across multiple markets for clients • Maintained and regularly updated distribution lists and promotion logs • Compiled research report on current QSR & Fast Casual trends, as well as current social media usage by platform • Assisted in pre-production planning and day-of needs for video & still photography shoots • Built audience profiles segmented by value systems using Simmons to drive strategy for running- focused campaign • Conducted competitive research for tourism destination and presented key findings related to industry trends and issues • Helped new business team determine viability of new business opportunities and kicked off research on selected opportunities Show less

• Building Operations Student Supervisor

  • May 2017 - Aug 2018

  Chapel Hill, NC • Oversee operations of two separate recreation facilities used by over 400 patrons daily • Manage 7 employees per shift, overseeing equipment rental, facility upkeep, and admission

• Facility Operations Ambassador

  • Aug 2016 - May 2017

  Chapel Hill, NC • Created a clean, safe and inclusive environment for patrons at reception desks, equipment checkout counters, and activity areas



UNC Chapel Hill Social Psychology Department

• Research Assistant

  • Aug 2016 - May 2018

  Chapel Hill, NC Dr. Kurt Gray's Mind Perception and Morality Lab • Developed methodology and independently ran participants through study entitled “Confessional Reluctance: The Paradox of Zero-Tolerance Policies” • Identified, analyzed, and coded trends in political transcripts for archival study • Sorted, rated, and identified correlational trends in approximately 7,200 responses measuring “Creativity and the Quantification of Free Thought”



Charlotte Mecklenburg Forensic Evaluations Unit

• Research Intern

  • Jun 2017 - Aug 2017

  Charlotte, North Carolina Area • Compiled and analyzed forensic trends for database related to ordered mental health evaluations for internal and external publication • Recorded and tracked Juvenile Court ordered forensic evaluations