Director of Operations

• Feb 2023 - Present

CEO

• Aug 2014 - Feb 2023

starting with Oct 2020 - General Manager Swyssi Romania Swyssi is thriving as a fast-growing market entry and brand building curator in prescription pharmaceuticals across the world. Swyssi specializes in developing and manufacturing complex generic drugs and simultaneously, often in close conjunction, extending the life-cycle of divested mature prescription pharmaceuticals – chiefly in the cardiovascular, diabetes, CNS, respiratory field and more. July 2014 - Oct 2020: CEO Pansiprod Distributie Romania PANSIPROD represents one of the leading companies in Romania for import, distribution, and M&S support services (regulatory, legal, medical & marketing) for medical devices and medical equipment, food supplements, hygiene and cosmetic products. Pansiprod manage a broad portfolio of products (over 2.000 products in 120 categories). Show less

CEO

• Jul 2014 - Oct 2020

Segment: Import & distribution for medical devices, cosmetics, medical equipment, nutraceuticals; production. Main tasks: Cross-functional duties across finance, sales, operations, and marketing. Led the preparation of the company budget while adjusting strategy and tactics based on forecasts. Additional duties included corporate tax reporting and root cause identification of tax-related issues. Led sales and marketing strategy and operations to ensure planning and teams were aligned and meeting performance and revenue goals. Key achievements: Managed financial performance and provided budgetary guidance that resulted in the sustainable growth of 64% in 5 years, with a 433% increase in profit delivered to shareholders. Show less

Managing Director

• Apr 2014 - Jul 2014

Lotus Hospital allocates all resources in order to ensure for every patient highest standard healthcare services using latest advances in technological equipment which offer precision, safety and comfort. http://www.spital-lotus.ro/despre-noi https://www.facebook.com/spitallotus Lotus Hospital allocates all resources in order to ensure for every patient highest standard healthcare services using latest advances in technological equipment which offer precision, safety and comfort. http://www.spital-lotus.ro/despre-noi https://www.facebook.com/spitallotus

General Manager CCBR Romania • Center for Clinical and Basic Research • (General Management)

• Dec 2012 - Apr 2014

General Manager at CCBR Romania | CCBR is a specialist organization involved in clinical research and clinical studies. CCBR accesses and recruits patients for clinical trials and conducts studies at dedicated Clinical Research Centres located in strategic locations around the world where there is great potential to recruit large patient numbers across many different therapeutic areas (Osteoarthritis, Osteoporosis, Rheumatoid arthritis, Dyslipidemia, Hypertension, Obesity, Type 2 Diabetes, Alzheimer, Pain, Respiratory Diseases). Show less

Business Unit Manager • Specialty Business Unit • (Commercial Operations and Business Development)

• Dec 2009 - Nov 2012

SPECIALTY BUSINESS UNIT Business Unit Manager | Commercial Operations | Sales & Marketing | Business Development | Team Leadership | Performance Management | P&L Management | Performance Optimisation (Oncology • Biopharma • Biosimilars • Endocrinology • Transplant • Rheumatology • Rheumatoid Artritis • Hospital Business • Dialysis • Gastroenterology • Infectious diseases) - Integration of Ebewe portfolio into Sandoz’s business and Start-up of Hospital Business for Sandoz Romania and management of an complex Specialty Business (different business models from retail based National Programs to hospital tender based business and direct business with private partners / Dialysis Centres) - Development of the new structure inside SANDOZ. - Organizing the Marketing & Sales structure and activities for designed portfolio: products and target groups (oncology, hematology, endocrinology, infectious disease, transplant, nephrology, selected pediatrics specialists, orthopedists). - Launch of Biopharma / Biosimilars Portfolio full range (Binocrit,Omnitrope and Zarzio) - Initiation of Medical Affairs department for Specialty Products; Budgeting, Recruitment and Coordination of Medical Affairs activities. - Designing and implementation of new commercial policy - organizing sales and distribution based on new business model; - Obtain reimbursement status for all launched products and implement effective strategies to access required budgets from National Programs (Oncology, Growth Hormone Deficiency, Transplant, Rheumatoid Arthritis, Dialysis) - Full P&L responsibility (functional reporting to CEE Head for Biopharma & Oncology Injectables in terms of budgeting, financial results and structure); Development of Specialty Business Unit performance – almost 6 fold increase of netto sales after two years (oncology, hematology, gastroenterology, infectious diseases, rheumatology, endocrinology and transplant). Show less

Business Unit Manager • Specialised Medicine Business Unit

• Apr 2007 - Dec 2009

SPECIALISED MEDICINE BUSINESS UNIT Business Unit Manager | Commercial Operations | Sales & Marketing | Business Development | Team Leadership (oncology • haematology • neurology • multiple sclerosis • haemophilia • Hospital Business • gastroenterology • infectious diseases) - Implement and monitor marketing & sales strategies - Optimize relationship with KOL - Implement Key Account Management principles in order to optimize profitability and relations with the main clients - Establish action plans according with the set objectives - Managing relation with the factors involved in business (wholesalers / distributors, Ministry of Health, National Health Insurance House) - Elaborate and propose budget for Business Unit according with relevant marketing and sales requests - Continuously evaluate Business Unit performance according planned objectives and activities (timelines, KPI) - Collaborate with all involved departments (Medical, IT, Controlling, Logistics, Finance & Accounting) in order to ensure the best conditions for Business Unit’s activity - Representing Bayer Schering Pharma in ARPIM Show less

Business Unit Manager • Specialised Therapeutics Business Unit

• Sep 2006 - Apr 2007

SPECIALTY BUSINESS UNITBusiness Unit Manager | Commercial Operations | Sales & Marketing | Business Development | Team Leadership(Oncology, Haematology, Neurology, Hospital Business, Tender Management)- Successful launch of a new product & PR campaign in 2007- Introduction of relevant products in the Reimbursement lists for National Program for Oncology and Bone Marrow Transplantation as well.- Established new sales & marketing team (sales team & territory resizing, new segment allocation,implement reports, communication principles and procedures, new reporting system)- Evaluate and prepare new objectives for 2007-2010 for (sales, projects, activities)- Evaluate training needs and establish training strategy for the following period.- Elaborate new reporting, controlling and communication systems Show less

Product Manager Oncology • Specialised Therapeutics Business Unit

• Feb 2002 - Sep 2006

SPECIALTY BUSINESS UNITMarketing Oncology & Haematology | Key Account Management | Product Launches | Product Life Cycle Management | Performance Management | Sales Force Effectiveness- Propose Sales Objectives and Budget according with the marketing strategies- Analyze marketing conditions, elaborate and implement marketing strategies- Elaborate and implement launch plans and all the projects and activities which lead to a successfulintroduction- Establish and Manage KOL management strategies. Build strong relationships with national KOL involved in National Programs, Reimbursement, MoH’s Commissions which elaborate clinical guidelines- Collaborate with the Medical and Regulatory Affairs departments in order to initiate, implement andmonitor registration process, price approval, clinical studies, training, and reimbursement policy.- Collaborate with the Financial department to all financial aspects related with the implementation ofmarketing strategies and projects Show less

Senior Medical Representative • Oncology • Neurology • Diagnostic • Contrast Media Rx / CT / IRM

• 2001 - 2002

Medical promotion for oncology, neurology and diagnostic portfolio.

Med Adv

• 2000 - 2001

Develop and to coordinate promotional team of three Medical Representatives for Bucharest. Provide training and marketing support for the sales force of the existing regional branches. Assist and provide logistic support and training for the new established branches (CT, IS, CJ, BV). Create and implement Sales & Marketing strategy together with the Sales Manager. Develop and to coordinate promotional team of three Medical Representatives for Bucharest. Provide training and marketing support for the sales force of the existing regional branches. Assist and provide logistic support and training for the new established branches (CT, IS, CJ, BV). Create and implement Sales & Marketing strategy together with the Sales Manager.