Ceylla Ikedah
UX Researcher & Designer at Vibrant Emotional Health- Claim this Profile
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English Native or bilingual proficiency
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Japanese Native or bilingual proficiency
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Bio
Stephanie Park
Ceylla is an amazing researcher and a leader specializing in UX Research Ops. She was the first person to establish and lead Research Operation at Woven Planet - she created, built, and led research processes, vendor relationships, cross-collaboration, and knowledge sharing between research teams across the organization. Her deep cultural knowledge, sensibility, and bilingual ability helped conduct both global and local research across markets in the past years. In addition to her skills and professionalism, she is personable, kind, and delightful to work with. It was wonderful to have had the chance to work with her!
Angie Yon
From the moment I began working as a researcher at URI, it was evident how critical of a role Ceylla played in all aspects of the business. From the recruitment, operations, research team, there is not a single team member on the URI staff who doesn’t view Ceylla as a delight to work with ! Not only is she client facing and friendly, she is extremely detail oriented and confident in her role. Ranging from small projects to huge initiative with international vendors, Ceylla always takes the bull by the horns and tackles each project to successful completion. It is not a stretch to state that without Ceylla, many projects and initiatives would be put to a standstill. She is a driving force and anybody who has her on their team will quickly recognize her value.
Stephanie Park
Ceylla is an amazing researcher and a leader specializing in UX Research Ops. She was the first person to establish and lead Research Operation at Woven Planet - she created, built, and led research processes, vendor relationships, cross-collaboration, and knowledge sharing between research teams across the organization. Her deep cultural knowledge, sensibility, and bilingual ability helped conduct both global and local research across markets in the past years. In addition to her skills and professionalism, she is personable, kind, and delightful to work with. It was wonderful to have had the chance to work with her!
Angie Yon
From the moment I began working as a researcher at URI, it was evident how critical of a role Ceylla played in all aspects of the business. From the recruitment, operations, research team, there is not a single team member on the URI staff who doesn’t view Ceylla as a delight to work with ! Not only is she client facing and friendly, she is extremely detail oriented and confident in her role. Ranging from small projects to huge initiative with international vendors, Ceylla always takes the bull by the horns and tackles each project to successful completion. It is not a stretch to state that without Ceylla, many projects and initiatives would be put to a standstill. She is a driving force and anybody who has her on their team will quickly recognize her value.
Stephanie Park
Ceylla is an amazing researcher and a leader specializing in UX Research Ops. She was the first person to establish and lead Research Operation at Woven Planet - she created, built, and led research processes, vendor relationships, cross-collaboration, and knowledge sharing between research teams across the organization. Her deep cultural knowledge, sensibility, and bilingual ability helped conduct both global and local research across markets in the past years. In addition to her skills and professionalism, she is personable, kind, and delightful to work with. It was wonderful to have had the chance to work with her!
Angie Yon
From the moment I began working as a researcher at URI, it was evident how critical of a role Ceylla played in all aspects of the business. From the recruitment, operations, research team, there is not a single team member on the URI staff who doesn’t view Ceylla as a delight to work with ! Not only is she client facing and friendly, she is extremely detail oriented and confident in her role. Ranging from small projects to huge initiative with international vendors, Ceylla always takes the bull by the horns and tackles each project to successful completion. It is not a stretch to state that without Ceylla, many projects and initiatives would be put to a standstill. She is a driving force and anybody who has her on their team will quickly recognize her value.
Stephanie Park
Ceylla is an amazing researcher and a leader specializing in UX Research Ops. She was the first person to establish and lead Research Operation at Woven Planet - she created, built, and led research processes, vendor relationships, cross-collaboration, and knowledge sharing between research teams across the organization. Her deep cultural knowledge, sensibility, and bilingual ability helped conduct both global and local research across markets in the past years. In addition to her skills and professionalism, she is personable, kind, and delightful to work with. It was wonderful to have had the chance to work with her!
Angie Yon
From the moment I began working as a researcher at URI, it was evident how critical of a role Ceylla played in all aspects of the business. From the recruitment, operations, research team, there is not a single team member on the URI staff who doesn’t view Ceylla as a delight to work with ! Not only is she client facing and friendly, she is extremely detail oriented and confident in her role. Ranging from small projects to huge initiative with international vendors, Ceylla always takes the bull by the horns and tackles each project to successful completion. It is not a stretch to state that without Ceylla, many projects and initiatives would be put to a standstill. She is a driving force and anybody who has her on their team will quickly recognize her value.
Credentials
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NIH Ethics Certificate
National Institutes of HealthJan, 2014- Nov, 2024 -
Health Insurance Portability and Accountability Act
HIPAA TrainingMay, 2015- Nov, 2024 -
User Experience Circuit
General AssemblyJan, 2017- Nov, 2024
Experience
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Vibrant Emotional Health
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United States
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Hospitals and Health Care
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300 - 400 Employee
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UX Researcher & Designer
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Jul 2023 - Present
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Woven by Toyota
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Japan
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Software Development
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700 & Above Employee
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UX Researcher
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Mar 2021 - Mar 2023
-Designed and conducted interviews with U.S. electric vehicle (EV) car shoppers and owners for the redesign of the Toyota car app compatible with upcoming Toyota EVs. Reduced car shoppers' customer journey from 4 months to 2 weeks and increased the app's use cases for future Toyota customers.-Designed focus group research plans, procured and managed third-party vendor for moderation, and delivered a full customer journey map with identified pain points and design solutions.-Delivered research reports and low-fidelity wireframes to effectively communicate insights to international stakeholders and product team composed of designers, engineers, product managers, and VP’s. -Conducted unmoderated card sorting on UserTesting.com to inform the information architecture of the new Toyota car app.-Conducted usability tests comparing EV features with existing apps, such as Tesla and Nissan, against new Toyota app prototype and presented findings to the product team and stakeholders.-Led mixed-methods research to improve the physical and digital environments of autonomous vehicle testers, resulting in actionable insights and UI redesign of autonomous driving software. Show less
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UX Research Operations Specialist
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Mar 2021 - Mar 2022
-Standardized research operations process, collaborating closely with UX leaders. Created and evangelized research process including vendor procurement and management, contract establishment alongside legal team, budget allocation and approval, participant recruitment, and research project management. Decreased UX research approval and planning process timeline from 2 months to 2 weeks. -Created and established research templates such as research plan templates, NDA’s, participant invitations, and vendor procurement. -Designed and launched a research repository to promote cross-knowledge sharing between UX teams. Implemented monthly UX share-outs with cross-functional UX teams. Increased engagement and interest with UX share outs by 30% with audience groups expanding to cross-org Directors, product managers, engineers, and designers. -Procured and managed contracts with UX tools and vendors such as UserTesting, Qualtrics, US and Japan based market research groups, participant recruitment vendors, and UX design vendors. Show less
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User Research International
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United States
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Research Services
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1 - 100 Employee
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Research Operations Lead
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Jun 2020 - Feb 2021
-Consulted clients for UX research project inquiry. Translated product and business goals into research roadmaps and participant screeners. -Defined and improved the operational process of UX research project intake and preparation for both qualitative and quantitative research.-Managed and facilitated large, extended, multinational research projects including vendor procurement, communication management, defining roadmaps and deliverables.-Monitored project progress and ensured qualitative and quantitative researchers have necessary resources to deliver high quality deliverables on scheduled time. Show less
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Recruiting Operations Lead
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Nov 2019 - Jun 2020
-Managed workload of a team of 6 UX Project Coordinators and managed 100% successful project delivery.-Identified and defined internal process improvements and implemented across recruiting and research teams. -Collaborated with C-execs, research leaders, and business leaders to identify and define internal process improvements. Implemented new processes across recruiting and research teams. -Troubleshooted any potential risks to project quality or delays to recruitment progress. Worked closely with clients and stakeholders by providing data-driven results and alternative options when needed. Show less
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Subject Matter Expert
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Jan 2019 - Nov 2019
-Assessed feasibility of UX research projects inquiries from internal and external UX researchers/clients by reviewing participant databases and research plans.-Created participant screeners within Qualtrics to ensure that recruited participants match the requested profile by researcher/client. Cleaned screener results and provided high level analysis to researchers-Led client meetings to certify client’s expectations are understood and to set expectations with UX Project Coordinators on project/profile needs.-Optimized participant in-take surveys for off-site events to improve the streamline of new participants into the company database. Show less
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UX Project Coordinator I
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Feb 2018 - Jan 2019
-Designed and launched surveys using Qualtrics to screen participants from internal and external participant panel sources. -Managed participant screening, scheduling, project communication and payment for participants of internal and external UX research projects.-Created project invitations using Canva and Mailchimp.-Standardized out-of-office process and ensured project coverage.
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Swedish
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United States
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Hospitals and Health Care
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700 & Above Employee
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Patient Services Coordinator
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Sep 2016 - Feb 2018
-Managed multiple providers' daily schedule of patient appointments, meetings, etc. working closely with the rest of the care team to adjust as needed for optimum patient care. -Managed incoming calls, electronic messages, paperwork and fax transmissions from patients, pharmacies and other providers, and processed in timely manner to maximize efficiency in patient care. -Coordinated patient check out process, including providing after-visit summaries, setting follow-up appointments, confirming lab or imaging orders, researching specialist referrals and authorizing medical record requests. -Obtained pre-authorization from insurance providers as necessary for specialist referrals, imaging, and procedures. -Educate patient to be accountable for their insurance benefit coverage when they have choices between in-network or out-of-network care. Show less
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Behavioral Tech Institute
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United States
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Mental Health Care
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1 - 100 Employee
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CE/CME & Training Content Specialist
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Mar 2016 - Sep 2016
-Manage Continuing Education (CE)/Continuing Medical Education (CME) accreditation with state and national boards. -Manage the production of all training content, deadlines, schedules, objectives, and content edits.-Serve as point person for all training materials-related projects.-Create, plan, implement, and maintain internal and external document access and version control systems.
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Materials & CE/CME Coordinator
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Apr 2015 - Mar 2016
-Completed timely data entry of post-training surveys and other instruments that inform reports to CE/CME boards and Executive Leaders/Board members. -Maintained calendar of CE deadlines, including application deadlines and processing deadlines; communicated deadlines to all other functional areas.-Supported delivery of CE/CME documentation to participants through outstanding customer service.-Served as point person for CE/CME inquiries by individual customers and third-party organizations. Show less
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Education
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2009 - 2015
Western Washington University
Bachelors of Science, Psychology -
2017 - 2017
General Assembly
UX Design -
2023 -
The Interaction Design Foundation
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