Senior UX Researcher

• Oct 2023 - Present

Senior UX/CX Researcher at FEMSA

• Nov 2021 - Oct 2023

• Designed & executed 8+ UX research projects for FEMSA (OXXO, OXXO Gas, Spin Premia, Rayados, corporate) oriented to B2B, B2C or employees and aligned with the company’s goals. • Selected optimal research methodologies to deeply understand users and validate ideas. (interviews, usability tests, benchmarking, mystery shopper, surveys, databases, etc.) • Analyzed data & presented findings, insights & holistic solutions that guided business/product decisions to stakeholders and cross-functional teams. • Collaborated with said teams to ensure insights were integrated into the products/services. • Coached the junior team. • Defined sustainable methods, processes, and artifacts (Research Ops) for the Innovation Lab in agile environments. Show less

Senior User Experience Consultant

• Sep 2018 - Oct 2021

• Researched for different sectors, global & local, such as technology, e-commerce, finance, health, education, industrial, and retail: Google, Youtube, Facebook, Spotify, Amex, PayPal, Bancolombia, Rappi, Farmacias San Pablo, Amway, HP, Universitat Oberta de Catalunya, Grainger, Grupo Xignux, Grupo Bavaria, Grupo Éxito, Coppel, etc. • Led and conducted projects applying research methodologies, mainly in-depth user interviews (either remote, on-site or in-field), contextual inquiry, and usability testing. • Communicated research findings and insights with people-centric recommendations. • Designed and facilitated live and virtual workshops for ideation, definition, and alignment of multidisciplinary teams (Design Thinking, How Might We, North Star...) Show less

Design Project Manager

• Jan 2017 - Sep 2018

• Managed projects for the production of mobile units and food trucks, delivering high-quality and customized solutions for each client.• Met and supported customers’ needs in English or Spanish, ensuring their satisfaction throughout the project lifecycle.• Negotiated with suppliers, bought equipment and handle invoices, saving time and money for the company.• Co-created a Web App that lets users build and quote food trucks easily, using UI/UX/3D techniques that help to improve the sales process and attract more customers.• Other skills: 3D modeling, HD Render, Graphic design (branding, logos, and set up for large format printed media) and creation of videos & photography edition).http://www.chefunits.com Show less

Multimedia Designer

• Sep 2014 - Dec 2016

• Multidisciplinary tasks in creative, administrative, negotiation and human areas.• Attention and follow-up of projects with clients.• 3D modeling and design of plans for production.• UI / UX / 3D in Web App to build and quote Food Trucks.• Multimedia production (videos, graphics, 3D models, photography)• Designs for printed media in large format. (labeled)• Negotiations & Purchasing.• Recruitment and management of human capital.• Technical support and web page updates. Show less

Audiovisual & Media Coordinator

• Sep 2014 - Sep 2017

http://www.innovaserv.com.mx/ Production and video editing 3D Modeling and Renders of products Graphic Design http://www.innovaserv.com.mx/ Production and video editing 3D Modeling and Renders of products Graphic Design

3D Character Animator

• Sep 2013 - Jan 2014

For the movie “Heriberto y Demetrio” For the movie “Heriberto y Demetrio”

Digital Art & Sound FX

• Aug 2012 - Nov 2012

Theater musical "The last gift" Production of Digital Scenarios, edition of videos and photographs. Theater musical "Desafío de Fuego" Staff in control of the digital scenarios. Theater musical "The last gift" Production of Digital Scenarios, edition of videos and photographs. Theater musical "Desafío de Fuego" Staff in control of the digital scenarios.