Cesar Val
Co-Founder & CEO at We are ACT Global- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
Spanish Native or bilingual proficiency
Topline Score
Bio
Mireia Las Heras
Working with Cesar is, in itself, a luxury. He is serious: when he commits, he delivers. He is personable and responsible. Cesar is deep in his though and very clear in his communication. He is proactive, to the point to presenting various plans and offering as much help as one can imagine, yet being open to change if necessary. He knows tons about luxury: not only in theory, but also in practice. Cesar knows the key players in the Luxury sector in Europe and the GCC. He is willing to learn from them as well as to offer insights and to collaborate. He sees opportunities to create win-win situations, not looking for immediate results. He cares for the details while thinking in the overall result and goal of the projects.
Jose Alberto Esteve
Cesar is astute, strategic mind, good communicator and collaborator who works very well with and through people. He is also a very dynamic person with a high level of curiosity in different fields and definitely in the digital world.
LinkedIn User
I have worked with Cesar while he was Commercial Director in Puig Iberia and General Manager in Puig Middle East. Cesar played a fundamental role in Carolina Herrera´s transformation in the Middle East entering the fragrance Top 10 ranking. He managed to build a clear brand vision, a commercial strategy and had the negotiation skills to make it happen interacting with multiple stakeholders. The brand enjoyed a total upgrade in business performance, image, and overall consistency. Cesar achieved growing the Carolina Herrera Prestige Fragrance Portfolio, expand the exclusive collection
Mireia Las Heras
Working with Cesar is, in itself, a luxury. He is serious: when he commits, he delivers. He is personable and responsible. Cesar is deep in his though and very clear in his communication. He is proactive, to the point to presenting various plans and offering as much help as one can imagine, yet being open to change if necessary. He knows tons about luxury: not only in theory, but also in practice. Cesar knows the key players in the Luxury sector in Europe and the GCC. He is willing to learn from them as well as to offer insights and to collaborate. He sees opportunities to create win-win situations, not looking for immediate results. He cares for the details while thinking in the overall result and goal of the projects.
Jose Alberto Esteve
Cesar is astute, strategic mind, good communicator and collaborator who works very well with and through people. He is also a very dynamic person with a high level of curiosity in different fields and definitely in the digital world.
LinkedIn User
I have worked with Cesar while he was Commercial Director in Puig Iberia and General Manager in Puig Middle East. Cesar played a fundamental role in Carolina Herrera´s transformation in the Middle East entering the fragrance Top 10 ranking. He managed to build a clear brand vision, a commercial strategy and had the negotiation skills to make it happen interacting with multiple stakeholders. The brand enjoyed a total upgrade in business performance, image, and overall consistency. Cesar achieved growing the Carolina Herrera Prestige Fragrance Portfolio, expand the exclusive collection
Mireia Las Heras
Working with Cesar is, in itself, a luxury. He is serious: when he commits, he delivers. He is personable and responsible. Cesar is deep in his though and very clear in his communication. He is proactive, to the point to presenting various plans and offering as much help as one can imagine, yet being open to change if necessary. He knows tons about luxury: not only in theory, but also in practice. Cesar knows the key players in the Luxury sector in Europe and the GCC. He is willing to learn from them as well as to offer insights and to collaborate. He sees opportunities to create win-win situations, not looking for immediate results. He cares for the details while thinking in the overall result and goal of the projects.
Jose Alberto Esteve
Cesar is astute, strategic mind, good communicator and collaborator who works very well with and through people. He is also a very dynamic person with a high level of curiosity in different fields and definitely in the digital world.
LinkedIn User
I have worked with Cesar while he was Commercial Director in Puig Iberia and General Manager in Puig Middle East. Cesar played a fundamental role in Carolina Herrera´s transformation in the Middle East entering the fragrance Top 10 ranking. He managed to build a clear brand vision, a commercial strategy and had the negotiation skills to make it happen interacting with multiple stakeholders. The brand enjoyed a total upgrade in business performance, image, and overall consistency. Cesar achieved growing the Carolina Herrera Prestige Fragrance Portfolio, expand the exclusive collection
Mireia Las Heras
Working with Cesar is, in itself, a luxury. He is serious: when he commits, he delivers. He is personable and responsible. Cesar is deep in his though and very clear in his communication. He is proactive, to the point to presenting various plans and offering as much help as one can imagine, yet being open to change if necessary. He knows tons about luxury: not only in theory, but also in practice. Cesar knows the key players in the Luxury sector in Europe and the GCC. He is willing to learn from them as well as to offer insights and to collaborate. He sees opportunities to create win-win situations, not looking for immediate results. He cares for the details while thinking in the overall result and goal of the projects.
Jose Alberto Esteve
Cesar is astute, strategic mind, good communicator and collaborator who works very well with and through people. He is also a very dynamic person with a high level of curiosity in different fields and definitely in the digital world.
LinkedIn User
I have worked with Cesar while he was Commercial Director in Puig Iberia and General Manager in Puig Middle East. Cesar played a fundamental role in Carolina Herrera´s transformation in the Middle East entering the fragrance Top 10 ranking. He managed to build a clear brand vision, a commercial strategy and had the negotiation skills to make it happen interacting with multiple stakeholders. The brand enjoyed a total upgrade in business performance, image, and overall consistency. Cesar achieved growing the Carolina Herrera Prestige Fragrance Portfolio, expand the exclusive collection
Credentials
-
Web3 Master certification
ScoperniaAug, 2022- Nov, 2024 -
Certified Professional Speaker
EXMA Global A Marketing Education PlatformDec, 2021- Nov, 2024 -
Guinness World Record Holder: Longest live-streaming marketing class ever
Guinness World RecordsDec, 2021- Nov, 2024 -
Internet of Things: Business Implications and Opportunities
MIT Sloan Executive EducationOct, 2020- Nov, 2024 -
Artificial Intelligence: Strategies for Leading Business Transformation
Northwestern University - Kellogg School of ManagementAug, 2020- Nov, 2024 -
Executive Program on eBusiness Strategies
MIOTI | Madrid Internet of Things InstituteJul, 2020- Nov, 2024 -
Digital Foundations
ISDISep, 2017- Nov, 2024 -
EuroMarketing
Ministerio de Economía y Hacienda.Apr, 1997- Nov, 2024 -
Negotiation Skills
Liverpool Chamber of Commerce & IndustryOct, 1996- Nov, 2024 -
Karate Judge and Referee
Real Federación Española de Kárate y D.A.Apr, 1995- Nov, 2024 -
Karate Coach
Real Federación Española de Kárate y D.A.Jul, 1993- Nov, 2024 -
Monitor de Actividades de Tiempo Libre
Gobierno de Aragón - Government of AragonMay, 1993- Nov, 2024 -
Basketball Coach
Federación Española de BaloncestoMar, 1990- Nov, 2024
Experience
-
We are ACT Global
-
United Arab Emirates
-
Marketing Services
-
1 - 100 Employee
-
Co-Founder & CEO
-
Jul 2022 - Present
We help brands integrate Web3 technologies and Metaverse experiences into their current and future shopper journeys We help brands integrate Web3 technologies and Metaverse experiences into their current and future shopper journeys
-
-
-
CEVAL Consulting
-
United Arab Emirates
-
Business Consulting and Services
-
Founder ∙ Luxury Senior Consultant ∙ Go To Market Advisor Europe & Middle East
-
Jan 2021 - Present
Helping companies and senior executives to expand their business into the Middle East & European Markets. Offering qualified business development and professional advice, implementing go-to-market solutions that effectively covers the entire spectrum of management. Helping companies and senior executives to expand their business into the Middle East & European Markets. Offering qualified business development and professional advice, implementing go-to-market solutions that effectively covers the entire spectrum of management.
-
-
-
IESE Business School
-
Spain
-
Education Administration Programs
-
700 & Above Employee
-
Middle East Module Advisor & Guest Professor
-
Feb 2021 - Present
IESE MBA and Top Executive Programs. Topics as Professor: Business Case, Luxury Business Models, Marketing for Luxury Brands, Retail, Metaverse, Middle East Business & Economic Environment. IESE MBA and Top Executive Programs. Topics as Professor: Business Case, Luxury Business Models, Marketing for Luxury Brands, Retail, Metaverse, Middle East Business & Economic Environment.
-
-
-
Esade
-
Spain
-
Higher Education
-
700 & Above Employee
-
Guest Professor
-
Feb 2022 - Present
Guest Professor MBA Programs. Topics: Doing Business in the Middle East, Luxury Business Models, Retail. Guest Professor MBA Programs. Topics: Doing Business in the Middle East, Luxury Business Models, Retail.
-
-
-
Panamerican Business School
-
Guatemala
-
Higher Education
-
1 - 100 Employee
-
Professor & Middle East Advisor
-
Aug 2022 - Present
Professor in the Master in Metaverse and web3 technologies. Professor in the Master in Metaverse and web3 technologies.
-
-
-
Florida International University
-
United States
-
Higher Education
-
700 & Above Employee
-
Guest Professor
-
Oct 2021 - Present
Florida Internacional University & EXMA program "Marketing in the New Economy". Topic: Marketing for Luxury Brands and Strategies for premiumnization. Florida Internacional University & EXMA program "Marketing in the New Economy". Topic: Marketing for Luxury Brands and Strategies for premiumnization.
-
-
-
Trust & Nurture Partners
-
Portugal
-
Business Consulting and Services
-
1 - 100 Employee
-
Associate at Trust & Nurture Partners
-
Apr 2021 - Present
Powering Consumer Beauty, Health & Wellness through management consultancy, business development and participation in the Consumer Health & Wellness industry, across Europe. We are an independent partner-owned firm and operate as an integrated network of senior business executives with a solid experience and track record acquired at leading companies in the industry. We are experts in the areas of Leadership and Organization, Sales & Marketing, Business Strategy and Business Development. Show less
-
-
-
40+ League
-
Spain
-
Education Administration Programs
-
1 - 100 Employee
-
Beauty & Luxury Industry Expert
-
2020 - Present
The exclusive league of Experts, Leaders, CEOs, C-Level, and Professionals who are 40+ and want to reinvent themselves 👊 As 40+ League Members, we seek to benefit from our years of experience, enhance our talent, acquire new skills, grow our network, get out of our comfort zone, and change our mindset to gain new opportunities. Our goal is to unite all of us in one place to accelerate our reinvention. We have created the most complete and specialized Professional Reinvention Platform and Community of Practice. In 40+ League "By sharing, we grow". We developed a unique method, and we offer training and education from the most recognized experts in different subjects. And we also enjoy unforgettable experiences. Our mantra is "Never Stop Learning." We follow it every single day. By doing so, we become relevant, increase our competitiveness, and position ourselves many steps ahead of the rest. 40+ League: Where we reinvent ourselves and become stronger than ever! 💪 Show less
-
-
-
Puig
-
Spain
-
Retail Luxury Goods and Jewelry
-
700 & Above Employee
-
General Manager & Board Member Middle East
-
Sep 2015 - Dec 2020
Report to VP EMEA (€100M and 131 staff). 15 countries and 2 legal entities. Hybrid go-to-market (Puig affiliate in Saudi Arabia and 16 distributors for rest of the markets). Board Member for Puig legal entity based in Saudi Arabia. Perfume brands: Carolina Herrera, Paco Rabanne, Penhaligon's, Christian Louboutin, Prada, Nina Ricci, Jean-Paul Gaultier, Comme des Garcon, Benetton and celebrity brands (Antonio Banderas, Shakira).
-
-
Commercial Director Spain
-
Mar 2008 - Aug 2015
July 2012 - August 2015. Report to VP Iberia (€235M and 311 staff, incl. 225 BAs). New position created to join responsibilities for both Selective-Luxury and commercial Brands. 10 lines of direct reports, including Sales, Customer development, Retail and Front Liners (Beauty Advisors).March 2008- June 2012 Report to GM Iberia (€200M and 70 staff). Managing all channels for all mass beauty categories: fragrances, cosmetics, toiletries and haircare (total 40 brands). Leading the commercial consolidation for 3 companies (Antonio Puig, Gal and Myrurgia). Show less
-
-
-
Spartan
-
Spectator Sports
-
300 - 400 Employee
-
Spartan Race Finisher
-
2018 - Nov 2020
Spartan is for those willing to mentally and physically push to achieve your personal best. It’s a sport, mindset, community and way of life. Above all, it’s a catalyst for transformation, pushing you beyond what you thought was possible. Founded in 2010 by CEO Joe DeSena, Spartan is the world’s largest obstacle race and endurance brand, with more than 200 global events annually. The Spartan lifestyle spans more than 40 countries and encompasses a global championship series, training and nutrition programs, health and wellness products and a range of media entities. Spartan’s obstacle races have seen more than 5 million participants jump through fire and over the finish line after pushing their bodies and minds to limit across miles of unforgiving terrain while conquering signature obstacles such as the spear throw, bucket brigade and barbed wire crawl. Race events include three distances: the three to five-mile, 20-23 obstacle “Sprint;” eight to 10-mile, 24 to 29 obstacle “Super;” and 12 to 14-mile, 30 to 35 obstacle “Beast,” which, when completed in one race season earns competitors the coveted “Trifecta” medal. All races are timed and feature Elite, Age-Group, and Open heats, along with Spartan Kids races designed to challenge youth ages four to 14 with special obstacles and trails. The Spartan Championship Series features global rankings which culminate into the Spartan Race World Championship, where the sport’s best male and female athletes collide in Lake Tahoe, CA September 30 through October 1. Show less
-
-
-
Nutrition & Santé
-
France
-
Food Production
-
700 & Above Employee
-
Commercial Director Iberia
-
Oct 2005 - Feb 2008
Report to General Manager (€30M and 28 staff). Former part of ComDir, the challenge was to growth while upgrading the company into Agrolimen corporate standards (2003 acquisition). Responsibility for both Spanish and Portuguese markets. Report to General Manager (€30M and 28 staff). Former part of ComDir, the challenge was to growth while upgrading the company into Agrolimen corporate standards (2003 acquisition). Responsibility for both Spanish and Portuguese markets.
-
-
-
Danone
-
France
-
Food and Beverage Manufacturing
-
700 & Above Employee
-
National Sales Director
-
Mar 2003 - Oct 2005
Report to Commercial Director. Managing Key Accounts from Foodservice / Away from Home water business (€31M and 4 direct reports, 38 dot line reports). Core Brands: Evian, Font Vella, Lanjaron.
-
-
Customer Development Director
-
Oct 2000 - Mar 2003
Report to Commercial Director (€3.5M budget and 8 direct reports). Responsible for Trade Marketing and Category Management for Water category in all channels.
-
-
Key Account Manager
-
Apr 1999 - Oct 2000
Report to Sales Director Modern Trade. Managing Top Key Accounts (Hypermarkets, Supermarkets and discounters). Business and trade plans. Design and negotiation.
-
-
-
Araven
-
Zaragoza, España
-
Area Manager
-
Jan 1997 - Apr 1999
Report to Export Director. Initially responsible for opening the UK market, by 1998 increase scope to cover Portugal, Italy, Greece and Cyprus. Report to Export Director. Initially responsible for opening the UK market, by 1998 increase scope to cover Portugal, Italy, Greece and Cyprus.
-
-
-
CEOE Aragón
-
Spain
-
Non-profit Organizations
-
1 - 100 Employee
-
Master in International Marketing (EuroIn)
-
1996 - 1997
The Confederation of Entrepreneurs of Aragon (CEOE Aragón) is the organisation that represents the entire business community. Its objective is to coordinate, represent, promote and defend the general and common interests of the businessmen of the region under the principles of free initiative and market economy. This Master in Internacional Marketing consists of 1000 hours training program in Spain, Belgium and the United Kingdom. The Confederation of Entrepreneurs of Aragon (CEOE Aragón) is the organisation that represents the entire business community. Its objective is to coordinate, represent, promote and defend the general and common interests of the businessmen of the region under the principles of free initiative and market economy. This Master in Internacional Marketing consists of 1000 hours training program in Spain, Belgium and the United Kingdom.
-
-
-
Real Federación Española de Kárate y D.A.
-
Spain
-
Spectator Sports
-
1 - 100 Employee
-
Physical Trainer & Fitness Coacher
-
Nov 1989 - Jul 1994
Coacher for Physical ECA (Extra Curriculum Activities) in Pompiliano Escolapias School (Basketball, Karate). 1989-1993. Karate Coacher in Kajuki Martial Arts Club (Zaragoza) and in Horizons Camp (West Virginia, USA, 1991). Sports Technician and Physical coacher for the Local Government (multi-sport activities). 1993-1994. Coacher for Physical ECA (Extra Curriculum Activities) in Pompiliano Escolapias School (Basketball, Karate). 1989-1993. Karate Coacher in Kajuki Martial Arts Club (Zaragoza) and in Horizons Camp (West Virginia, USA, 1991). Sports Technician and Physical coacher for the Local Government (multi-sport activities). 1993-1994.
-
-
Education
-
2011 - 2012
IESE Business School
PDG, Programa Dirección General -
2004 - 2005
Esade
EMBA (Executive MBA), Business Administration -
2013 - 2013
Harvard Business School
On campus - Essentials of Global Leadership -
2020 - 2020
MIT Sloan Executive Education
IoT: Business Applications and Opportunities -
2020 - 2020
Northwestern University - Kellogg School of Management
Artificial Intelligence: Strategies for Leading Business Transformation -
2020 - 2020
MIOTI | Madrid Internet of Things Institute
Executive Program on e-business Strategies -
2021 - 2021
Scalabl Academy
Disruptive Entrepreneurship & Innovation Program, Entrepreneurship/Entrepreneurial Studies -
2001 - 2001
Esade
On campus-Master in Retail Marketing -
1989 - 1995
Universidad de Zaragoza
Degree in Economics and Business Administration
Community
