Cesar Rodriguez
Marketing Manager at Happied- Claim this Profile
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English Full professional proficiency
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Spanish Full professional proficiency
Topline Score
Bio
Michelle Liesel Hatch
Cesar is an asset to any team. His work ethic, passion for the details, strategic thinking and willingness to seek answers elevated our social media presence and multiple websites. His exceptional work allowed us to stay competitive and maintain client retention as well as gain more resources for the marketing team.
Brian Speckart
Cesar was a critical part of our Digital Marketing Team. He was a solid contributor and was always looking for ways to learn and add value. Even though email marketing was new to him, he dug in and educated himself on it. He is constantly pushing himself to excellence and solid supporter of the rest of his team. He will be a great addition to any organization.
Michelle Liesel Hatch
Cesar is an asset to any team. His work ethic, passion for the details, strategic thinking and willingness to seek answers elevated our social media presence and multiple websites. His exceptional work allowed us to stay competitive and maintain client retention as well as gain more resources for the marketing team.
Brian Speckart
Cesar was a critical part of our Digital Marketing Team. He was a solid contributor and was always looking for ways to learn and add value. Even though email marketing was new to him, he dug in and educated himself on it. He is constantly pushing himself to excellence and solid supporter of the rest of his team. He will be a great addition to any organization.
Michelle Liesel Hatch
Cesar is an asset to any team. His work ethic, passion for the details, strategic thinking and willingness to seek answers elevated our social media presence and multiple websites. His exceptional work allowed us to stay competitive and maintain client retention as well as gain more resources for the marketing team.
Brian Speckart
Cesar was a critical part of our Digital Marketing Team. He was a solid contributor and was always looking for ways to learn and add value. Even though email marketing was new to him, he dug in and educated himself on it. He is constantly pushing himself to excellence and solid supporter of the rest of his team. He will be a great addition to any organization.
Michelle Liesel Hatch
Cesar is an asset to any team. His work ethic, passion for the details, strategic thinking and willingness to seek answers elevated our social media presence and multiple websites. His exceptional work allowed us to stay competitive and maintain client retention as well as gain more resources for the marketing team.
Brian Speckart
Cesar was a critical part of our Digital Marketing Team. He was a solid contributor and was always looking for ways to learn and add value. Even though email marketing was new to him, he dug in and educated himself on it. He is constantly pushing himself to excellence and solid supporter of the rest of his team. He will be a great addition to any organization.
Credentials
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Business Writing Principles
LinkedInMar, 2018- Nov, 2024 -
Google Ads Search Certification
GoogleJun, 2022- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJun, 2022- Nov, 2024
Experience
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Happied
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United States
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Events Services
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1 - 100 Employee
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Marketing Manager
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Oct 2022 - Present
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Hedgys
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United States
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Manufacturing
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Founder
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Jan 2021 - Present
hedgys.com • Develop marketing and branding strategies, push creative direction, and create product positioning strategy • Craft briefs for graphic designers and copywriters to create new character designs and collection pages copy • Manage B2C website: update product/collection/policy pages, optimize for SEO, customize theme and QA the site • Design and create 100+ new products, perform QC on merchandise, and manage print providers and vendors • Conduct pricing analysis and implement cost-plus pricing strategy to achieve short/long-term business objectives
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Meredith Corporation
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Assoc. Marketing Manager
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Jan 2019 - Sep 2020
bizrateinsights.com, synapsegroupinc.com and stopbreathethink.com • Managed B2B websites: built landing pages, led updates, optimized for SEO – increased organic traffic by 32% YOY • Managed social media calendar: planned, wrote and scheduled Facebook and LinkedIn posts for three brands • Executed LinkedIn marketing strategies – reduced avg. cost per lead by 66% and doubled followers organically • Reviewed email campaign processes, designs, layouts, and copy: significantly improved open rate and CTR • Crafted monthly consumer surveys to help online retailers identify and track the latest retail trends and insights • Oversaw relationships with 3 promotional product vendors to produce branded materials for lead gen campaigns
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Ergobaby
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United States
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Manufacturing
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1 - 100 Employee
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Asst. Digital Producer
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Dec 2016 - Nov 2018
ergobaby.com and international sites • Managed B2C websites: built product pages, enhanced SEO, QA’d the site daily, and reported on website metrics • Boosted website’s search visibility by 78% after performing an SEO overhaul – optimizing the site’s metadata • Managed emails: created 200+ emails for promos, giveaways, newsletters, product launches, and drip campaigns • Launched review solicitation campaigns that added 200+ new customer reviews for ergobaby.com products • Managed YouTube channel – increased views by 205% (2.1M to 6.4M) YOY and subscriber rate by 178% YOY
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87AM
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West Hollywood, California
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Assoc. Media Planner
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Feb 2016 - Dec 2016
• Created Google ad copy, social ad copy, proposals, SEM plans, ad flight plans, and monthly campaign reports • Oversaw paid search and social campaigns: adjusted copy, keywords, bids, A/B tests, and schedule of ads • Conducted monthly social audits for clients’ Facebook, Twitter, Instagram, and YouTube accounts • Overhauled Linkin Park’s YouTube channel: optimized 400+ videos to improve SEO, CTR, and branding • Launched 100+ Google Ad campaigns for clients: STARZ, IMAX, LACMA, The Venetian, The Palazzo, and others
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California State University, Northridge
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United States
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Higher Education
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700 & Above Employee
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Marketing Asst.
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Aug 2013 - Feb 2016
• Managed emails: created 150+ emails for announcements, giveaways, newsletters and university events • Developed videos, flyers, brochures, certificates, and posters for year-round marketing department events • Met with 10+ students a day on a 1 on 1 basis or group setting and reviewed their marketing coursework • Prepared the tutoring schedule, trained new tutors, and led tutor meetings to discuss upcoming changes • Coached 20+ students on how to conduct interviews: question generation, probing, transcribing and coding
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Education
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California State University, Northridge
Bachelor of Science, Marketing, Minor in Management
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