Pedro Lopez-Sors Alonso

CEO (Consejero Delegado) Europvin & Golden State Wine Co at Europvin
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • English -
  • Spanish -
  • French -

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5.0

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Haydar H. Al Sahtout

I met Pedro one year ago. At the time he just landed in Saudi Arabia he got quickly involved in projects such as the development of the Saudi aquaculture society logo and media kit, and the development of the company mid and long term strategy. I would like to highlight Pedro's commitment, efficiency and fast adaptability to new situations and to get the best out of it. In Saudi Arabia Pedro got easily used to work with professionals from over 40 nationalities and his opinions are always appreciated. In addition, Pedro is recognized by his strong capability to initiate and execute strategic marketing plans.

Cooper (formerly Nigel) Clarkson - CIM Fellow

I have worked closely with Pedro on a number of projects and found him to be an excellent marketer with an eye for detail and an organised and professional approach. He is also both personable and hard-working. Nigel Clarkson

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Experience

    • France
    • Wine & Spirits
    • 1 - 100 Employee
    • CEO (Consejero Delegado) Europvin & Golden State Wine Co
      • Sep 2017 - Present

      CEO of Europvin & Golden State Wine, Co. in the United States. Europvin is a +40 years old, mid-size company distributing best in class wines to more than 60 countries around the world. Based in Bordeaux and with permanent salesforce within the USA and Asia. Our selected producers trust our team of acknowledgeable professionals to provide the highest quality distribution, negotiation and marketing support to promote their high quality products overseas. Achievements: Transforming both, Europvin SAS and Golden State Wine company in the USA, and Rest of the world, new ERP, sales achievements, 2020-2025 Strategic plan design and implementation and profit increase. Reporting to the President and the BOD. Europvin SAS is a company owned by Bodegas Luis Caballero and Tempos Vega Sicilia. In five years, these 2 brands grew +82% in value under my management, despite tariffs on trade, logistics problems and pandemics. Show less

    • Saudi Arabia
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • General Manager of Marketing, Media, PR - Aquaculture company FMCG
      • Jan 2013 - Mar 2016

      Reporting to the CEO and COO Multicultural team management Commercial three year strategic plan (B2B y B2C) Trade Marketing and category management Brand architecture Media (public relations, TV) worldwide Digital communication strategy Market research Showrooms and fairs project management Profit and loss (price list, discounts, promotions) Operations Reporting to the CEO and COO Multicultural team management Commercial three year strategic plan (B2B y B2C) Trade Marketing and category management Brand architecture Media (public relations, TV) worldwide Digital communication strategy Market research Showrooms and fairs project management Profit and loss (price list, discounts, promotions) Operations

    • France
    • Retail Office Equipment
    • 100 - 200 Employee
    • Corporate Marketing Director (Unipapel - Adveo)
      • Jun 2009 - Dec 2012

      Reporting to the CEO Purchasing (Procurement) (Negotiations, Rappels, ...) 16 people team Brand Architecture (Adveo, Unipapel, Galgo) International Sales (Carrefour, Spicers, Fiducial) Business Digital Marketing (Program Unistar) Market Research Product Design Brand and product launching Operations Media Showrooms and fairs organisation Profit and loss (price lists, Discounts, promotions) Reporting to the CEO Purchasing (Procurement) (Negotiations, Rappels, ...) 16 people team Brand Architecture (Adveo, Unipapel, Galgo) International Sales (Carrefour, Spicers, Fiducial) Business Digital Marketing (Program Unistar) Market Research Product Design Brand and product launching Operations Media Showrooms and fairs organisation Profit and loss (price lists, Discounts, promotions)

    • Spain
    • Food and Beverage Services
    • 500 - 600 Employee
    • Business Unit Director (FMCG company - Food & Beverages)
      • Nov 2007 - May 2009

      Reporting to the Marketing Director and the CEO Media (Strategy and budget management 14 mm€) Oscar Mayer brand management Food Service Marketing Management Sales Team of 5 people Operations General price list, discounts, promotions Reporting to the Marketing Director and the CEO Media (Strategy and budget management 14 mm€) Oscar Mayer brand management Food Service Marketing Management Sales Team of 5 people Operations General price list, discounts, promotions

    • Spain
    • Food and Beverage Manufacturing
    • 100 - 200 Employee
    • Senior Brand Manager (FMCG company - Bongrain Group)
      • Oct 2005 - Nov 2007

      Reporting to the CEO and the Marketing Director Burgo de Arias brand management New product launches (Burguitos, Desserts, Range increase sku´s) Club Online for consumers Digital marketing Sales Team backup Market Research 1 person Team Operations General price list, Discounts, Promotions Reporting to the CEO and the Marketing Director Burgo de Arias brand management New product launches (Burguitos, Desserts, Range increase sku´s) Club Online for consumers Digital marketing Sales Team backup Market Research 1 person Team Operations General price list, Discounts, Promotions

    • Spain
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Brand & Trade Marketing Manager (FMCG company)
      • Oct 1998 - Oct 2005

      Reporting to the General Manager and to the Marketing Director Category Management (Local Retailers Carrefour, ECI, El Arbol, Gadisa, etc...) Sales support Sales Manager (Spain regions of Levant and Galicia) Seafood procurement New product development and launch Kids online club Kids online magazine Loyalty kids camp management (also showrooms) Company website management Media P&L, Price List, Promotions, Discounts Reporting to the General Manager and to the Marketing Director Category Management (Local Retailers Carrefour, ECI, El Arbol, Gadisa, etc...) Sales support Sales Manager (Spain regions of Levant and Galicia) Seafood procurement New product development and launch Kids online club Kids online magazine Loyalty kids camp management (also showrooms) Company website management Media P&L, Price List, Promotions, Discounts

    • Spain
    • Retail
    • 700 & Above Employee
    • Logistics Manager (Retail company)
      • Jan 1994 - Oct 1998

      Reporting to the COO Automatic sorter project manager Logistics supplies optimization (outer box, barcodes, wrapping bags, etc.) Technology application (wide and narrow bands) Inner and outer labelling (price, barcodes, compositions, etc) Store delivering process optimization Warehouse team training 2 persons team Reporting to the COO Automatic sorter project manager Logistics supplies optimization (outer box, barcodes, wrapping bags, etc.) Technology application (wide and narrow bands) Inner and outer labelling (price, barcodes, compositions, etc) Store delivering process optimization Warehouse team training 2 persons team

Education

  • EAE Business School
    Master's degree, Finance and Management Control Directorate
    2015 - 2016
  • INSEAD
    Asian International Executive Program, General Management
    2012 - 2012
  • Centro de Formación de la Cámara de Comercio de Madrid
    International Finance, Expor
    2012 - 2012
  • Western Illinois University
    BBA, Marketing and Management Logistics
    1990 - 1994
  • Carl Sandburg College
    Associate in Science Degree
  • INSEAD

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